Tourism Western Australia


Uploaded by tourismboost on 23.01.2012

Transcript:
So Tourism Western Australia works with um.. two other organisations to market
Western Australia to the world. Firstly Tourism Australia is responsible for
marketing Australia all round the world
Tourism Western Australia is responsible for attracting visitors to
Western Australia
and then we work closely with our Regional Tourism Organisations who are
responsible for marketing their regions in particular
Tourism Western Australia has three key roles in the broader tourism industry
The first one is marketing Western Australia as a leisure, tourism
destination
The second key part of that role is
sponsoring and assisting to develop events
that will attract visitors to Western Australia. And the last part is
facilitating the development of infrastructure in Western Australia so
that when people come here they can have a great tourism experience, so
things like making sure we have direct flight connections
and ensuring that we have enough hotel rooms
and ensuring that our work force is capable of actually providing service for
tourists
So Tourism Western Australia markets
in a range of places both within Australia and around the world, we focus on
Western Australians holidaying at home
We focus on
people in Sydney, Melbourne
and Brisbane and attract them to come to Western Australia
And we work in ten international markets both in the eastern hemisphere
and in the western hemisphere
to encourage people to come Western Australia
We do this in the number of ways through marketing campaigns
and traditional methods, like print, and in cinema, and
in flight advertising for example, with Qantas
and and we also
work in some of the newer methods of marketing
through online
so we have
twitter accounts
and we use those to meet with the people to encourage them to explain what that
into it back from a twist in the study and why they think you can
anti-gay statements for those markets is people between any two feet four and
sixty four that'll ashley and
higher income than this
and ashley traveling about children
and we focus on my statements because we find that the most doctors want to
travel within weeks of mr lee
we expect this to be in this experience
they just don't want to come on a holiday and london-based a_c_-one
experience something
and for operative obviously to come to the tears and restrictions is that we
could start to understand what sabbatical being
and interest in business
taken place the way it would be returned to some open as i said
and making a c factoid recipient campaigns that the researchers in
organizations organized to makati everytime
we also asked people to advertise on that we thought had been hitting it
beats in the region
that they would like us to tell people about it
and refining that a lot of people are coming twist in the study for date
many people have a way to christmas earlier on they were six and i think
there's a really good opportunity to keep them to come at a particular time
some potluck arthritis can go on to the awaits at least in the senate
an army of a confined lengths to inflation about having to work with us
with any brand experience extraordinary
and we encourage people to use that brandon there are not getting which
helps us to
all about marketing together and it to have a magical
cleanly talking to consumers
we also encourage people
repair online you see this stalking tourism
connections that's got to get on their website and we get weekly updates
on the marketing like they were doing and also what it beats coming up and
people come to scrutinize