Authentic YouTube Views vs. Buying Views - The Fast Road to Success?

Uploaded by swasher1 on 09.01.2012

Manny Ramirez, Barry Bonds and Mark McGuire have something in common besides being champion
baseball players. They got in trouble for using steroids. But why? Because champion
athletes risk it all. They push the outside of the envelope to stay on top and because
they’re role models, everything they do becomes popular. So today steroid use is more
popular. Several retired athletes are now preaching against them, but that’s like
trying to put the toothpaste back in the tube.
After all, we’re gotten used to our baseball stars hitting a career 762 homers. Without
steroids, this might not be possible.
So what does this have to do with your YouTube videos?
Hi, I’m Steve Washer with In the past couple of years several companies
have sprung up and become very popular among some YouTubers. These companies will give
your videos views. Oh, and not only views, but likes and comments and channel views and
more. Basically, any measure of popularity can now be faked for a specified sum.
But what does this mean for people who market their companies on YouTube? I mean, in a hypercompetitive
environment like baseball, or YouTube, your measure of popularity is like currency.
So it makes me wonder. What if I…what if I just bought a million views? Would that
make me popular? I mean, lots of people tell me my videos are more valuable than their
view count would suggest. Hey, what if I…what if I just made a budget for buying views every
month until all my videos had a million views apiece? Would that make a difference? Well,
let’s think this through.
I’m looking for people who are looking for help and advice on doing video marketing and
production. If all those people saw that I was getting millions of views for my videos
wouldn’t that make them want to do business with me? I imagine it wouldn’t. Because
if all you have to do is buy views to be popular, then before long everyone is doing it and
popularity is no longer something you earned by what you provide. Instead it’s a product
that you buy. And now, because everyone knows that your popularity wasn’t earned, their
first exposure to you fills them with suspicion. This is the opposite of why you would do video
marketing. You do it to build trust, to take advantage of the multi-dimensional perspective
that video can give to every human being. To tear down such a critical advantage by
buying views is 1 step forward, 2 steps back.
Look, I know it’s tempting. I mean, who wouldn’t want to have more views if it was
that easy? But at the same time, I don’t want to have to rebuild trust with every video
I make. And as with most tempting things, it’s the long term that most needs to be
considered. Just like eating sugar or having one too many drinks, the problem comes from
ignoring future consequences in favor of immediate gratification.
But the consequences here could be worse than a few extra pounds. As rule, any business
based on one of the 7 deadly sins, in this case greed, eventually it gets dominated by
organized crime.
Where do you come down on buying views? Do you think it helps a business in the long
run? I’d love for you to leave a comment on YouTube, or on the blog or Facebook page.
This is something we’re all going to have to deal with sooner or later. So maybe it’s
better we do it now before any lasting damage comes of this.
For instance, once you have a million fake views how do you get rid of them? It’s like
having an embarrassing tattoo that you got one soggy drunken night in Shaghai. I don’t
know. Maybe I’m all wrong about this. Maybe, like steroids in baseball and the Tour de
France, maybe buying views is just taking YouTube to the next level. Maybe it’s no
worse than having a contest to stimulate discussion. Maybe it’s just raising the bar. What do
you think?