"Project Re: Brief | Coca-Cola | Mobile Ad Demo"

Uploaded by projectrebrief on 09.03.2012

[music plays]
>>choral group: I'd like to teach the world to sing. Sing with me. Perfect harmony. Perfect
harmony. I'd like to buy the world a Coke.
>>male narrator: in Project RE: Brief we've re-imagined Coca-Cola's classic hilltop commercial
for a modern audience in the digital age. In the spirit of the original ad it allows
users to connect with strangers by sending a Coke around the globe to an
unsuspecting recipient making the world feel just a little bit smaller. The ad can be experienced
on mobile phone apps and Google's AdMob Network across IOS and Android
devices. Made possible through AdMob rich media ads coupled with custom design
vending machines; viewers can truly buy the world a Coke with a few taps on their mobile
phones. A viewer can decide where to send a Coke by selecting one of many machines
located around the world from New York City to Cape Town to Buenos Aires. They
can then add a custom text message to personalize their Coke delivery. Google translate converts
these messages on the fly breaking down the language barrier across
countries. A dynamic video with Google Maps, Street View and composite motion
graphics shows the Cokes journey from the viewer's current location to the vending machine
across the globe. Users can then wait for confirmation of their Cokes delivery
or enter an email address to be notified later. Once the Coke is delivered
recipients are not only treated to the generosity of a stranger thousands of miles away but
they can also say thanks by sending a message of their own back to the
user. That message is then delivered to the user's inbox where they can read the
note and view a video clip of the recipient's surprised reaction upon getting a free Coke.
A gallery showcases some of our favorite shareable exchanges between people
around the world connecting over a can of Coke.
>>male in video: Thank you! Thank you! That's the best Coke I've ever had!
>>male narrator: Today's technology allows us to make good on a promise Coca-Cola made
over 40 years ago and lets users buy the world a Coke from the palm of their hand.
[music plays]