Visual Culture Online | Off Book | PBS Arts


Uploaded by PBS on 16.08.2011

Transcript:
Olivia Gulin: "Creating images together as never been so easy or widespread.
It's part of who you are, it's part of your group identity."
Chris Menning: "There are just scenarios in people's lives that we can all relate to.
People enjoy that and they pass it along, they share it, because they identify with it."
Patrick Davison: "With the culture that you're making and the culture that you're interacting with online
there is sense of universality." Mike Rugnetta: "The people who make and the people who watch are slowly becoming the same group."
Ryder Ripps: "We are all living in the exact same moment. It is very much about embracing pop culture.
Embrace it fully and uh make it something new."
John Kelly: "I think it really rewires the infrastructure of knowledge in cultural creation globally."
Patrick Davison: "collaboration is much more like a dialogue or like a discourse where one person will go do
everything and post that and someone will see that and go do everything."
Mike Rugnetta: "People collaborating to build a large body based on one form,
using a certain technology."
Patrick Davison: "And the collaboration is the aggregate of all of that, rather than everyone getting together."
Mike Rugnetta:" 10 people getting together to make one really funny rage guy comic - that never happens."
Patrick Davison: "But you've got 10 people making #$%^ ones until the 10th person makes a great one."

Chris Menning: "In about 2008, this four panel comic became really popular
on 4chan and it just illustrated the effect on back-splash while taking a poop.
it's silly it's uh... irreverent but it's something that probably every
single person can relate to. More people had their own common experiences
that they can share and they used that last frame, that screaming guy with seven Fs and twelve Us
as the punch line for their own common experiences and so it's
just become this massive massive medium. Literally hundreds of different faces
that are used and hundreds and thousands of iterations of people creating their
own comics using these same tools and they're even handfuls of websites that try
to make the process of making a rage comic easier, but it's become
something bigger than that. What you do with it is self-expression, engaging with
other people, communicating, creating things together. Everything that creative
people seeking to do in real-life they convey emotions that are sometimes really hard
to put into words but much easier to convey as just a single panel."

Olivia Gulin: "Miku Hatsune associated with the particular voice of the vocaloid sound package.
It labelled her as a virtual popstar.
You use the software to make music.
'Nya nya nya' is a song
made using the Miku Hatsune vocal. It originally became popular on Nico Nico Douga, which is the Japanese equivalent of YouTube.
It's a pretty repetitive song, pretty fast-paced, featuring the phrase 'nya'
over and over and over again
which is the sound a cat makes in Japanese. Kind of like meow.
This guy named PRGuitarman made an animated gif of a pixel art cat with a pop tart body
and a rainbow behind him and stars bursting in the background.
People started sharing pop tart cat on Tumblr. At some point, a YouTube user
decided to take the pop tart cat and the 'nya nya nya' song and put them together. The marriage of them together was kind of a cute overload.
(song plays)
Millions of people watched it on YouTube, obviously and lots of remixes happened.
One thing that was popular was the Nyan Cat song mashed up with a Slipknot video. Fan art of Nyan Cat turned up in all
sorts of different places.
Things move back and forth between
different countries all the time.
It is so easy to. And Nyan Cat is one of them."
Ryder Ripps: "Dump.fm is a website that myself and Scott Ostler started in late 2009
with the predication
that it was for artists and the content was primarily gifs.
The purpose of an animated gif is to make something that is to the point, fast, can be shared really easily.
It is a visual sound byte.
That's the best way I can put it, you know.
It's a little piece of an instant.
These gifs are a reflection of pop culture.
It used to be if you didn't like what was on the radio or you didn't like the way
most people dressed, you had to counter it.
The standpoint is, to me, a very old model thing. And I think a new model is to embrace it fully,
but be subversive and funny and re-contextualize it.
Take an element of pop culture and juxtapose it, rehash it,
create a mash-up so to speak and have it
become yours. And own it.
i never i guess made a distinction between art
on the internet and art
in the real world. We're having a generation of younger people who only make stuff on the computer.
We get in the space together

from all over the world and we're all seeing eye to eye."
John Kelly: "There's always avant-garde cultural producers.
Those, however, have traditionally been constituted in major cosmopolitan cities.
What i think is different with the internet is that you still have pockets of avant-garde ,
cultural creation, innovation
but they're no longer location based necessarily.
But they can be contained in certain centers on online space. If you look at the emergence in the last few years of meme culture
this kind of meme form tends to move very quickly
in certain online pockets.
They are often going there to get away from mainstream culture, but what they're doing there now can radiate out
and back to mainstream culture."
Olivia Gulin: "People are just making stuff on their own accord and it's growing
it's going to become a thing and people will ignore it after a point."
Mike Rugnetta: "Every single piece of content that a user on the internet makes amounts to a certain amount of self expression."

Ryder Ripps: "I really want to see an image that I never thought I'd see before. On the internet, that is happening all the time."
Chris Menning: "It is cultural expression. We can see themes about where humanity is at.
Where people are at."
Olivia Gulin: "They are definitely sharing ideas, definitely creating stuff that hasn't been created before."
Patrick Davison: "Except now we have all these opportunities to find out about them and to see these weird, crazy, amazing things."

How do you make a meme? Step 1.
You don't. We'll do a case study. Let's first look at things that are extremely popular
and then you can decide when you decide that you want to make a meme whether or not
these activities that you would like to engage in.
So. Number one.
You need a cat. Take some pictures of it.
See what happens.
Other options. Your butt. Or boobs.
I've you've got big ones or just any ones. At all.
Twelve year olds! If you've got a twelve year old, load that kid up with Mountain Dew and leave them alone in a room
with three computers and some crayons.
If you just go to Reddit and post a bunch of the same picture over and over and over again now
that will work.
If you just make twenty different accounts for yourself on any given service, just load something
and use them all to like something. Just like button that. Just like it.
And there you go. Then you are very popular. On the line.
i think we also sometimes don't take this question seriously
because
the vast majority of people who want to know the answer to this question are
people who
want to know with answer for one reason and that reason is to make money. People
can see that coming a mile away and so that's one reason we say don't.
As a user if you're interested in making like a new joke form
make something funny and post it somewhere
and
you know if it gets noticed it gets noticed
and if not, try again!
If you make something that can be repeated
and then you upload it to the internet
even if you just you know email it to ten friends
like congratulations
you've made a meme. We'll see how successful it is, but
you've made a meme.