StopMotion "Psicologia del Color" (English subtitles)


Uploaded by beto24jose on 07.06.2012

Transcript:
Production of audiovisual materials
applying animation techniques
to facilitate the understanding
a content of the subject color theory II
in the University Arturo Michelena
The Colors play an important role in visual perception
these have a meaning that affects people
occurring in these sensations and feelings
Therefore, advertising and graphic design
have used the effect of colors on the human psyche
to make impact
persuasion
increase the realism and appeal of a product or brand
That is why there is a field of study commissioned to analyze the effect of color on the assessment and man's behavior
Dubbed "Color Psychology"
Red
This is the more intense color
is rebellious
violent
and may represent a danger
blood
and vitality
In turn is dynamic
is associated with the action and the speed
also expresses love
pleasure
passion
heat
and eroticism
In advertising the red color has been used for brands that want to project:
​​speed
alert
pleasure
pleasure
and love
Orange
Color is a creative character
warm
and energy
represents the youth
inspiration
and exotic
is associated with optimism
the joy
and the feast
But in turn may represent hypocrisy
and instability
In advertising applies to brands that want to project:
youth
entertainment
and communication
Yellow
This is the color brighter
Represents the modern
and enthusiasm
is linked to energy
warmth
and happiness
In turn can mean caution
curiosity
betrayal
disease
and cowardice
In advertising, is used to draw attention
driven by brands that want to represent
happiness
intelligence
and curiosity
Green
This is the color of the nature
Represents the freshness
tranquility
patience
and hope
Is associated with the security
balance
abundance
and money
It can mean the adventure
welfare
and luck
as well as bad luck
In advertising, is Used by brands in concept:
adventure
tranquility
security
and Nature
Blue
Color is an authoritarian
It can mean intelligence
success
and loyalty
Pacific is a color
deep
free
male
and clean
It may represent protection
coldness
seriousness
and loneliness
It is the most popular color in design
therefore in advertising can be found in brands that want to project:
serenity
cleaning
confidence
freedom
and intelligence
Violet
This color implies royalty
mystery
spirituality
and sophistication
Represents the fantasy
majesty
maturity
and religiosity
As in turn can mean mourning
nausea
and pride
In advertising is used to project:
maturity
majesty
interactivity
and magic