Hire a Celebrity for Your Event : How to Work With Celebrities

Uploaded by eHow on 05.11.2008

Hello, I'm Rita Tateel. In this segment, we're going to talk about how recruiting a celebrity,
can actually be both an art, and a science. You know, when I speak in front of an audience,
I always like to start with the same question. I ask, how many people have ever worked with
celebrities before? And as you can imagine, in Los Angeles, and New York, a lot more hands
go up, than in other cities, so I say, "Ok, those of you who have worked with celebrities
before, how many of you have had only great experiences?" and you know what? A majority
of the hands go down, every single time I do this lecture, and I start to think to myself,
what is it that I might be doing right, that all of these people are doing wrong, when
in fact, in the twenty something years I've been working with celebrities, I don't seem
to have the same problem and what I've discovered, is working with celebrities can honestly,
be both an art and a science. It's an art, in that, you need to know how to be creative
,when it comes to making your request of the celebrity. You need to know what is going
to stimulate them to say yes. It's a science, because you also need to understand the protocol,
the proper way to approach a celebrity, and to engage a celebrity, within the celebrity
community, so by the time we're done with this twenty one part series, hopefully, the
next time you have an opportunity to work with a celebrity, you're going to have a positive