Social Media Monday: Youtube

Uploaded by serviceresources on 03.03.2010

>> Good afternoon.
My name is Vanessa, and I would be your conference
operator today.
At this time, I would like to welcome everyone
to the Social Media Monday YouTube Conference Call.
All lines will remain open throughout the duration
of the call.
In order to mute your line or to prevent any background noise,
you may do so by pressing star 6 to mute
and star 6 again to unmute.
[Background noise] Should anyone need assistance,
please press star [inaudible] zero
and an operator will be back online to assist you.
I will now like to turn the call over to Ms. Suzanne Knizner.
Please go ahead, ma'am.
>> Thank you, Vanessa.
Hi, everyone.
My name is Suzanne, and I am so glad that you are going
to be part of today's Social Media Monday YouTube event.
And I heard that so many of you already went ahead
and muted your individual lines, which I greatly appreciate.
My job here this morning is to-- or this afternoon, excuse me--
is to run the webinar, and I'm gonna go
through some of the rules.
If you lose your connection, either internet
or phone connection, just call or log in as you did
when you first started.
You shouldn't have a problem getting back in.
As you heard, you can mute your line by pressing star 6,
and you can also unmute your line by pressing star 6,
which we will certainly remind you of later on during the call,
during our question and answer session.
I wanted to say also that we ask that you do not put us on hold,
or maybe [background talking] 'cause sometimes people have
background music and that would be lovely but we don't want it
as part of our presentation.
And I would ask the person who has not muted their line to do
so because we can hear what's going
on in your office right now.
Finally, we are recording this event and will be available
after it's over, as well as all of the links
that are presented will be available
at the end of the presentation.
And finally, I'm going to turn the microphone
over to Michelle Bond, our project manager.
Here we go.
Thank you.
>> Thanks, Suzanne.
Hi, everyone, and welcome
to Social Media Monday Webshop on YouTube.
We're really excited to have you with us today, and thank you
for taking up [noise] to be with us.
And we're also excited we also have Zack Jackson
who is the VISTA Leader's outreach
and recruitment specialist, the corporation with us today,
and also Danielle Rick [phonetic],
who is the social media specialist here
at Campaign Consultation.
And I would like to turn it over to Zack for a moment jus
to say hello to everyone, and welcome.
>> Good afternoon, everyone.
This is Zack Jackson as Michelle just said.
I'd like to welcome you all
to the Social Media Monday regarding YouTube.
If this is your first Social Media Monday,
thank you for joining us.
I'm very happy that you are able to make this plan today.
If you look at your screen right now, Danielle just pointed
out that somebody has their phone still on.
If you please mute your line by pressing star 6,
it would be greatly appreciated
for the rest who's trying to listen.
Okay. I think whoever it was did it-- or not.
Not sure. I'd like to continue.
Regarding how you can use VISTA
to record your experience during your service,
[inaudible] YouTube site.
You can use it at your DSL which I believe most
of you [inaudible] but there are some in-service training
that you can go to.
You can use it as a training or mentoring vehicle
to show other individuals your [inaudible] potentially later
on how to do the work that you were doing before you finish
your year service, or you can just promote events since a lot
of people will love to hit on the YouTube links
and see what's going on.
And if you are promoting upcoming event in the community,
it's a great way to go.
And lastly, a way to highlight your VISTA works
within the organization that you are part of.
Basically, we're always here just to want to hear back
from you guys, either by-- through stories that you send us
or giving us a call or sending us an email of what's going on.
It would be wonderful to see people take some videos
of what they're doing at their--
during their service at their sites, so we could--
especially using [inaudible] outreach materials, which is one
of the reasons why we were doing the Social Media Monday
such as YouTube, Facebook, and the rest within a variety
of the other social media that we're using.
It's basically because we realize it's a great way
to connect-- check with other VISTAs,
to connect with your community, and to spread the word
about the work you're doing and the great work
that you are a part of, and your time at VISTA,
and hopefully, beyond that as well.
So I'd like to turn it back over to Michelle.
Michelle, thank you for giving me the time to talk for a bit,
and I'm ready to learn some more about YouTube.
>> Great. Thanks so much, Zack.
And we have been working really closely here at campaign
with Zack and the outreach team.
And you'll see, if you've joined us on other sessions
or today is your first one, a lot of--
this gives us a great opportunity to refresh a lot
of the work that we're doing [inaudible] them social media
as well.
So you'll see our page is a work in progress,
but we're also hoping to apply lots of the things
that we're talking about.
So thanks again for being with us, Zack.
And for those of you who are joining us, again, thank you.
And for the first time, welcome.
Social Media Monday, just real briefly, is held every--
the last Monday of every month, and we really aim
to provide you a little bit something different,
which is just a hands-on access to the way that VISTA
and community members are directly using some
of these social media platforms in the way
that they're communicating in the digital space
to help them enhance the VISTA mission.
Wherever possible, we do use people who are experts in this--
in applying these technologies and really
on the ground examples.
And, of course, as you know, we do-- turn to VISTAs who are,
in themselves, experts in the work that they're doing.
So with that, I will turn it over to Danielle.
>> Thank you so much, Michelle.
And thank you, everyone, for joining us.
We really appreciate you taking the time to be
with us in our webshop today.
And I just wanna go over the agenda with you all.
We're gonna talk about why YouTube.
Why is it an interest to VISTA?
And then we'll introduce our guest.
We'll talk about how to create an account.
We'll talk about how to build your channel,
which is really important.
Once you get your account up and going, you wanna make sure
that you filled it out [inaudible],
so the people will come back and visit.
We'll talk about how to upload a video,
how to organize your video,
and then something really important I think
to this webshop is storytelling, how to tell your story,
what is the [inaudible] that you wanna get across,
what is it that you want to tell about your organization.
So, we'll talk a little bit about that and we will be then--
answer question and answer.
And now, I'll turn it over to Michelle to talk about our poll.
>> Thanks, Danielle.
As we've mentioned in the past, what we'd really
like to do is get a sense of who are joining us today,
what your experience is with the medium that we're talking about,
and in this case, YouTube.
We just have three brief questions there,
and you'll see those questions are duplicated
in the bottom right hand corner of your screen.
So if you just take a moment or two to answer those briefly,
it will really help us get a sense of those of you
on the call and how you're using YouTube, if you're using it,
and some of the things that you're--
some of the ways that you're trying to apply it.
Just take a couple of minutes to do that.
[ Pause ]
>> And in the interim, Danielle is going
to [inaudible] a little bit about some
of the reason behind YouTube.
>> So, why YouTube, everybody?
Well, it's a great way to share organizational videos.
It [inaudible] fundraisers, et cetera, it's wonderful
to be able to pull out your Flip Video camera
or your digital video camera, your phone camera,
and take a quick snapshot of what your organization is doing.
You could also use it as a search engine.
Just Google about YouTube, it is part of their essential process.
And also, you have an opportunity to connect
with over 100 million users, 100 million users to be able
to get your message out and your mission,
and what your organization is doing.
You can also create training tool,
which I think is just amazing, to be able to not just talk
to someone [inaudible] in a PDF format, but also just talking
to them in real time in a video is wonderful.
And for business and statistics, you can document
and capture your VISTA experience, be it at the PSO
or an event, or a fundraiser
that you're having, it's a great way.
So I really would like to now kind of pass it over to Suzanne
if we think we have the poll results.
>> I do. It looks like 48 percent
of you are sharing your videos online,
and that you are using YouTube, 27 percent, as well as Facebook
with 31 percent, and as a VISTA, you're using your YouTube to--
as majority for your project, that's 40 percent.
>> That's great.
And that's [inaudible] point,
one of the things we are gonna talk about.
And so many of you are using Facebook is the fact
that you actually can share your YouTube channel
with Facebook and with Twitter.
So we'll get to that a little bit later on.
But I'm glad to know that some of you
out there are using YouTube, and some of you
out there are gonna be able to walk away with great experience,
so you can start using YouTube.
And now I'm gonna turn it over to Michelle,
who's gonna introduce you to two of our guests.
>> Alright, thank you.
As we said, we love to have the knowledge out there in the field
with us each time we do a session,
and we're fortunate enough to have today Paul Best,
who is a VISTA alum at the Starfish Initiative.
Hi, Paul.
>> Hi. How are you guys doing?
>> Great. Thanks.
Thanks for joining us.
>> No problem.
>> And we also have Laura Norvick,
who is a digital librarian for technical services
at the resource center.
Hello, Laura.
>> Hi.
>> Hi there.
Thanks for being with us.
>> You're welcome.
>> Thank you.
And we're gonna get started today with Paul.
Danielle has a couple of questions, and we're gonna get
to see Paul's YouTube site and take us
through how he's using it.
>> That's exactly right, Michelle.
So, Paul, thanks again for joining us.
And we still hadn't advanced the slide.
And, Paul, also we talked about this a little bit earlier,
but explain and share
with everyone why do you share your story through video?
>> Oh, when I came to Starfish Initiative in the VISTA,
my main role was to reach out to our students,
we do have high school students,
and Starfish had kind of got out of touch.
They were using the snail mail and phone calls.
And so, they were looking for new ways
to actually reach their student through ways
that their students were using such as Facebook.
And one of my ideas was to start a YouTube channel.
So with the YouTube channel--
>> What do you think the benefit
of that YouTube channel is to VISTA?
I think I cut you off a little bit.
You were probably getting ready to go there.
>> Oh, yeah.
Say that again, I'm sorry.
>> What's the benefit of a YouTube channel for VISTA?
Why did you decide to start--
I'm sorry, and we're really glad you did, but why did you decide
to start it, and what's the benefit?
>> The greatest benefit, I think,
is getting your message out there.
It allowed their students
to show what they have been doing not only, you know,
not just at their site or within their state.
It allows you-- people from all over the world
to see what you're doing
and to pass [inaudible] on board your cause.
And to me, it's much easier when you tape record it,
and to leave it there after you're gone.
Rather than just using a traditional sustainability
report that fits in a binder at your site, you know,
the Lord knows how long.
This way, you can get what you're doing and put it
out there for the whole world.
>> Great way.
What kind of videos do you upload to--
when you're in your VISTA position--
we're gonna go to your page in a minute, turn right over to you.
You will have control.
Before we get there, what kind of videos?
When you very first started, you know,
you're just starting this channel,
and what's the very first thing
that you decided to upload and why?
>> The very first thing, when I came to my position,
they gave me a digital camera and a Flip Video.
And so I was able to [inaudible] what I have.
So I used the Flip Video at different events we had,
I just started recording video clips, getting feedback
from attendees, asking questions, taking pictures.
And what I did, as far as my first few videos, was actually
like slideshows showing events just in case people missed them,
they get to see the pictures, you know, put nice music to it.
Video clips of feedbacks from students and parents,
and mentors about this particular event
or what particular question I had.
But as it progressed, I actually started making webisode,
which it was kind of like a TV show, specifically
for the Starfish students,
and they all contained different topics
that were relevant to them.
So they would kind of just tune in weekly
to see what was the new video for the week
or possibly for the month.
>> Isn't that great?
You're [inaudible] an audience.
That's fantastic.
Okay, we're gonna advance the slide, and this is your page
that we'll be looking at now, and then we're going
to turn the rights over to you.
So give us a minute and we're gonna pass the ball your way,
and then if you wouldn't mind sharing your desktop
with us once you see that we've returned it over.
And you're gonna talk us through one of those videos.
Okay. Sorry, this is taking me a second.
[ Pause ]
>> Both events filling that up.
I did want to remind you.
I see that there is a conversation going
on in the chat room already.
But, again, you know, there are lots of people who have,
you know, wealth of experience with all of these platforms.
So we just do wanna remind you to feel free
to ask your questions of each other, and also other folks
in the room, and we will be filling
from those a little bit later on in the session as well.
>> Great reminder.
Thank you.
So, Paul, I think you have rights now.
It looks like you are in control.
So if you wouldn't mind [simultaneous talking].
>> I don't mind.
Okay. Is it up?
I can't tell if it's up there.
>> Not yet.
>> Have you gone to share your desktop?
>> Hold on.
>> You've got to share at the top left hand of your corner.
>> The presentation?
>> You need to go to desktop.
>> Okay.
>> There we go.
>> Okay. Alright.
This webisode here is called prom pointers.
And basically,
me and [inaudible] still was working here.
We actually made a webisode for our students going to prom.
So it is different tips and suggestions
for what the prom to do.
So one day, we came dressed in prom clothes.
She brought her old dress.
I brought my tuxedo.
And so, we went through different themes, you know,
she gave us [inaudible] when she get good tips for the girls,
then I went on and gave tips
for the guys doing just different things, you know.
If you're not taking the limo, clean out the car, you know,
or you take this ahead of time,
make sure you have all your reservations.
You know, we actually went [inaudible] and so, at the end,
we had a local organization who was giving out prom wear
for students who couldn't afford it or possibly couldn't--
didn't have any on hand.
And so we promoted that too for our students.
>> That is such a great idea.
I love that.
And one of the other videos that you have,
we made you a favorite of ours.
And one of the other videos that you have
that I really liked was the body--
the better bodies, teens that--
>> Yes. We were actually doing a series called Better Bodies
for our students, and I made a character called Willie
Frank [phonetic].
He was kind of a knock off
with Billy Banks [phonetic] the tae bo king.
And so, I teamed up with the local YMCA,
and we actually did a series showing students how they can,
you know, exercise, staying fit, and eating healthy.
So this here was actually-- it was a three part series.
This was the second part where we actually went to the gym,
and you can see we were showing the actual gym that was actually
down the street from us, and this was a personal trainer
on staff, and she basically gave us tips on basic rules to follow
and things to look out when you're exercising.
You know, I was trying there for a little bit.
She was showing me some things.
And so, it was in really good hands on view, and it was great
for our students because the Y charges membership based
on income.
And many of our students come from low income homes.
So it was great to use and [inaudible] for profit
to actually show and achieve the goals we were trying to do.
>> And what I love about this,
and for everyone who's listening,
is that there's a story to tell.
You actually thought of a character,
you thought of a story in an interesting way
that would be appealing to your audience.
And so that's something that we want to keep in mind,
is in making these videos, who's your audience
and what's the message that you're trying to get across.
And I think, Paul, you did a great job of that.
Now we're gonna take right back now.
>> Okay.
[ Laughter ]
>> Hold on.
>> Although, wait a minute.
I think people wanna see a little bit more of it, do they?
>> Yeah, this was him doing his little workout
and just getting them [inaudible]
for the next two episodes.
>> That is something.
So as we get the rights back from you, let me ask you,
how was that received?
So you were doing these weekly webisodes,
and I know these said people were tuning in.
Were they leaving comments?
And how did you get your feedback from them?
>> I got a lot of live comments from the students.
You know, when I would see them here at the office,
they would be like, "Where did you get this idea
of [inaudible]?
Who is this?
You know, I played [inaudible] like that [inaudible] even know
who Willy Spanks was."
[ Laughter ]
>> But a lot of them, you know, they did say they used the tips
and the guidelines because at that time, summer was coming up.
>> Right.
>> So it was a good time for them
to actually use some of those pointers.
You know, if they can't go to the gym,
there were other options, things you can do, you know,
walk instead of drive, or in school, you know,
carry your backpack around, different things like that.
>> Right. Well, I wanted to-- so I see that we have Mike viewing
in the attendee audience there.
So I wanted to go ahead and show Mike, show Mike the page
if I can get the rights over.
And this is a volunteer info YouTube page.
And, Mike, are you there?
>> I am here.
>> How are you?
No, that's okay.
>> I'm pretty good.
It took me a little while to grab my laptop to get on, so.
>> Okay, well, we're glad that you are able to join us.
Can you tell me a little bit about,
as I set up to grab this right, tell me about your title
and the YouTube channel?
>> Sure. Well, my official title is communications
and outreach coordinator here at Volunteer Center
of Northwest Suburban Chicago.
And basically, I'm in charge of all our students communications.
So one thing I thought would be a great idea was first
to have a YouTube channel because the way
that our organization works is we actually serve
like 140 non-profits in the area, and we have a lot
of good stories and a lot of people doing a lot of good work.
And since we wanna reach out to volunteers and sort
of tell their stories, I figured
that a YouTube channel would probably be a great idea.
So we started it, you know, I used a Flip Video cam
and I'm trying to get the staff move [inaudible] also,
but I found that it's really good for capturing and sharing,
especially testimonials from volunteers in the field
because there's so many interesting characters.
>> I'm going to play a little bit of this video
that you have featured on this part on the landing page
of your YouTube channel.
>> Okay.
>> And I just wanna warn everybody
that it may be a little loud and also to ask-- I hear--
I can hear some folks on the background.
So if you wouldn't mind muting your phone by hitting star 6.
[ Inaudible Remark ]
>> Okay, we are here for [inaudible] little city
and these too we have to use, we have [inaudible] books for them.
And this is health organizing book
and throwing away some bad vegetables.
>> Okay.
>> And [inaudible]--
>> Actually, I like to read.
Is this hard for you to--
>> Yeah, it is.
I actually [inaudible] like the [inaudible] books already
that are too old, but that I did not bring myself to throw away.
[Laughter] So basically, we just keep the books that are older
that you don't think are good enough.
So I think the [inaudible]--
>> Cool and [inaudible].
>> But it's fun for me because I love reading, so it's--
yeah, it's really hard to [inaudible]--
>> Okay, great.
Suzanne is gonna take the rights back.
And so how was-- how did that campaign work out for you, Mike?
>> I mean, well the [inaudible] so far is showing them
and teaching them these abilities specifically
to what it is that they're doing here.
I mean I've definitely found
that our non-profit has a big visibility promise,
I'm sure other people do too.
And it also sort of peels back the curtain, I guess,
a little bit, and gets people involved with, you know,
the people that are doing so much good work here.
So-- I mean, we're trying to be more strategic about our use
of video and other sort of things, you know, using photos
on Flickr or whatever it is.
But it's great for content and I love the social aspect
of YouTube is that, you know, it's out there and especially
with the connection with Google,
it can really help draw people to your organization.
Especially, I highly recommend everyone sign up for it
with a non-profit account, and then you can do the--
I think it's called the overlay, and we can have links
in every single video that you do so not only can you sort of--
>> [Inaudible] I like that.
>> Yeah.
>> I like the layout.
>> Yeah, it's really cool.
And so, you know, you can draw people into the content
and also draw more value from it.
And like they're saying, you know, the long tail is great
on the internet where, you know, I might put this video up now
and it could be up there for a year
and people could still be watching it all the time.
So you do get the initial push when you upload stuff
and promote it, but it still is always up there.
It's always sort of, you know, drawing
and directing people towards your organization.
>> I'm gonna turn it over to Michelle in a minute, but, Mike,
Paul, and I both mentioned Flip Video.
And though we're not being sponsored by Flip [inaudible]--
>> Right.
[ Laughter ]
>> It is one of the less expensive, quick, easy ways to--
>> Yes.
>> -- record video.
>> Although, like, one problem with Flip is it does kind
of record it in a weird file format,
which makes it more complicated to work with.
So, if you wanna do editing, I mean,
you might wanna consider something else,
or you have to go through a lot of hoops to convert video.
But, yeah, the quality is great
and it's pretty inexpensive, and--
>> Yeah, I recommend to anybody the first time,
because all the software is installed in that video camera.
So you just plug it in your flash drive and all the software
and everything you need comes up.
>> Thank you, guys, for sharing that.
I just wanted to put that out there
in case people were not familiar what that was.
And now I'm gonna turn it
over to Michelle who's gonna just talk us through setting
up [inaudible] for the few of you
out there that do not have one.
>> Great. Thank you.
And thank you both, Paul and Mike.
Some really informing stuff there, and also making notes
of videos we can save it on there-- this page as well.
So as Danielle said, setting
up an account is pretty straightforward, particularly
if you already have a Gmail account on, you know,
account through Google.
You can go right to the YouTube page that you see
that screenshot of, and by name, using that.
If you do not have a Google account, again,
just go to Google, click sign up.
The accounts are all free, obviously.
Fill in the fields provided and you will get two emails,
one is the confirmation email that will activate your account,
and the other will verify your email address.
And once that's done, you can go ahead into YouTube
and find anything, get started establishing your channel.
[ Pause ]
>> And, Suzanne, can you advance to slide 18?
[ Pause ]
>> Great. Alright.
So once you've signed up and gotten yourself an account,
then you're ready to have to link your page
and get your channel working.
And Danielle is gonna share with us some ways to do that.
>> Yeah, if we could just up-- advance to slide 1, please,
just one of the things that we do wanna touch on,
obviously, is uploading a video.
For the interest of time,
we're not gonna actually upload a video right now.
But when you get to your page and you set up your account,
you'll see a little button on the top right hand side
that says upload, and you can pick a location
from your computer to upload your video.
It's really simple.
It takes about 1 to 5 minutes depending upon the speed.
[Inaudible] honest here, Paul and Mike,
has that been your experience as well?
>> Yeah, pretty much.
[Inaudible] the advertising, you know, it loads up quickly.
>> Okay. One of the things that you wanna talk
about are the privacy settings.
You can make videos private or visible only to yourself
or you can make them visible to everybody on YouTube,
or you can make them visible only to your contacts,
and that's something that you really wanna think
about in your-- as a VISTA, particularly
if you're dealing with children.
I'm not sure if anyone out there have had
to deal with a privacy issue.
But these aren't videos that you yourself own.
If these are videos that are going to include views,
then you really do wanna think about a privacy setting.
So I don't know, Michael, Paul,
have you guys went across that at all?
>> I'm sorry.
You can go ahead.
>> Yeah, Starfish, we deal with a lot of low income students.
So I know VISTA, just typical projects.
Sometimes you deal with homeless people, sometimes you deal--
people with like medical issues and things like that.
So whatever you're-- what footage you're taking,
make sure that if they don't have like a media release
or anything like that for the clients,
make sure that your footage is not full of those people,
your clients, and people who you serve.
>> Yeah, I would say the same thing, too,
and especially remember, if you are shooting minors,
you have to get a release form, I think, from their parents
that you can put online.
So that's why-- I mean, I try to avoid [inaudible] attempt even
on that some really cool use volunteer groups out there just
because it can be a lot more work to get the--
get your paperwork in order.
>> Yes. Michael--
>> And also--
>> Oh, sorry.
This is Laura.
Do you get a release form
from adults also just to have on file?
>> Yeah, yeah.
We always-- I always bring a bunch of release [inaudible],
'cause you never know.
And even though like if you get somebody on camera
and if you ask them while they're on camera if it's okay
that you videotape them, they say yes,
that could be good enough, but it's best
to have the paperwork just done.
>> Okay, we're gonna go over to our channel now,
the VISTA channel, and I'm just gonna walk you through.
This is gonna be a down and dirty lesson on how to design
and build your channel.
So you've already uploaded your first video.
You signed up, obviously.
You've uploaded your video, and then you want to go to settings.
You'll have your unique URL, this is ours right here,
and you title your page here.
You can see where our title is.
And this is the type, for most of you,
I would imagine you're gonna be YouTubers.
Other than that, you're director, musician,
comedian, guru, or reporter.
But for most of you, you'll be YouTube.
And you wanna give your channel a tag.
This is how people can find you in YouTube.
So you wanna make sure
that you're using some [inaudible] tags
and that information will go right here.
You also have the option to let others find your channel
on YouTube if they have your email address.
That's a great way to promote your self out there.
The next thing you wanna do is pick a theme, and these are some
of the basic themes that are out there.
And you can also undo the event option.
You have banner if you think
that you are savvy enough to upload that.
That's an option.
So these are the modules, and basically,
what this is what's gonna show up on your page.
You see that I have checked off recent activity,
subscribers, and subscription.
And if I scroll down here, that's what you'll see,
my recent activity, this is who I subscribed to 3 days ago,
and some of the videos that I found,
the videos that I [inaudible].
These are our subscribers and I hope all of you will subscribe
to our channel after this, and this number just go
to the roof after this webinar.
Then these are the subscription, people who we've subscribed to.
And I'll show you some of the other ones.
Okay, so those are all 16 of them.
Alright, let's go back.
One of the best ways, I think, to build out your channel,
particularly when you're first getting started, is to favorite,
just to go and favorite some videos.
These are some of our favorite videos.
And Mike and Paul, we'll see their videos in there
as favorited part of ours.
And so how do you do that?
How do you go find some videos
that you might want to save right here?
Simply go into the search engine,
and for whatever organization you're representing, you put in.
For us it would be [inaudible] or VISTA, right?
>> You do a search.
And here are some of the videos that we looked at and said we
like that, we like some of these things, and they become part
of our channel and part of our favorite.
You do wanna watch them first.
You don't wanna just go by the title 'cause you wanna make sure
that they are what they say that they are,
and they're showing your organization or your mission
in a positive way-- light.
So we're gonna go back to our channel.
If you ever get lost, you got Home, it's always over here
at the right hand corner, and it will be your URL.
And we'll go back there.
Okay, there we go.
And the next thing in terms of editing your channel,
we talked about our favorites.
We're gonna talk about playlist in a minute.
You can actually decide what gets shown on your page.
So I clicked favorite, and these are our favorites right here.
I click playlist, which I'm gonna go over in a minute,
and these are our playlists right there.
And not just that, I arranged it
so the Social Media Monday playlist are
on top [laughter] [inaudible].
So there's the feature layout, there's the player view
which is what you're looking at right now,
and there's also a great review which shows in it [inaudible].
You can show all your stuff
versus a few other things that you like.
And this right here, your featured video is this.
Of all the videos that you have,
you can pick the one that's going to be on your land page,
or what people see first.
And so, of course, we pick volunteer
for service [inaudible] PSA.
Fight poverty with passion, I'm gonna play
that for you now so be-- you be ready.
Here it comes.
Audio may be a little loud.
>> Everyday, millions of people suffer [background music]
from poverty right here in America.
>> But passionate people like you, can do something about it.
Join VISTA, the AmeriCorp program that fights poverty.
You can teach things that are meant for children at risk,
with food volunteers to feed the hungry.
Health [inaudible] veterans find shelter and employment,
or set up health and medical benefits programs.
Right now, AmeriCorp VISTA has more than 6500 opportunities
for you to help fight poverty.
Go to, or call 800-942-2677 to find
out if VISTA is right for you.
[ Music ]
>> I hope that makes you all so very warm and fuzzy
about what you're doing, a fantastic work--
>> It does.
[ Simultaneous Talking ]
>> I'm so glad.
I think this just have-- just have to make you feel good.
So the other thing that you can put on your landing page
and you can pick as you're editing your channel,
you can pick which playlist you would like to play.
And these are the ones that I picked.
So, okay, [inaudible] to play.
You have your favorite, and these are a list
of all of your favorites.
Those are individual videos that we saw
and then we said we really like these
and we favorited 18 of them.
But then you can clump or group your favorites
into a particular playlist, so that there's more
than one video showing in that playlist.
And so for some of ours, we have these over here and, of course,
one of the ones that I kind of like so very, very much,
our Social Media Monday playlist.
So that's it.
[Laughter] So let's see.
In terms of playlist, you can actually arrange them
and group them to your top 6.
And this is what's gonna show up on the page.
And if you wanted to change the grouping,
you just slide it over, and you can move it around,
and that will change which one should be for--
I'll save those changes.
And I think it's very easy-- I'll save these.
I think it's very easy and interactive.
You don't have to have an enormous amount
of technical skills to be able to build your channel.
But you do want to play
around with it before you launch it and you go public.
And again, take it back to your landing page.
It's always up here or the right hand side.
Paul or Mike, anything that you'd
like to add as to the page?
Or Laura?
>> I'll say, when setting up the channel, make sure,
especially for VISTAs, if somebody's gonna be coming
in after you, to make sure you archive those username
and passwords and settings and stuff like that,
so someone who comes in afterward, can't retrieve that.
>> And this is Laura.
Also, I'd say, you know, if this is the first time your
organization has had a YouTube channel, you know,
just make sure you've worked with other people
at the organization to strategize a little bit
and choose the name that's gonna fit the organization.
It's a good practice to try to have the same name
on all the different social media outlets,
like Twitter, YouTube, and Flickr.
If you like to [inaudible] a little branding thing,
and it doesn't have to be your organization's exact name
if it's a long name, but something that fits.
>> Great. That's a wonderful segue.
I'm going to turn right back over to Suzanne,
and we're actually gonna fold you into this conversation.
Now, Laura--
>> Okay.
>> Then over to Michelle.
And I wanna thank you, Paul and Mike.
Don't go anywhere.
We still need your expertise.
But I want to thank you for helping me out here,
and you too as well, Laura.
And we're going to get set up and then Laura is gonna walk us
through a little bit about the resource center, and she's going
to show us some resources and talk to us about [inaudible],
and we can advance the slide.
Oh, [inaudible]-- there we go.
>> Thanks, Danielle.
As Danielle mentioned, we're excited
that Laura's joined us and, well, I'm not sure if all
of the folks on the call,
the VISTAs out there know exactly what the resource center
is and how much it has to offer.
So I wonder if you'd just talk a little bit about that.
>> Sure. The resource center is we'd
like to call it a one stop shop for resources and training
of all kinds related to volunteer and service programs.
We're funded by the Corporation for National
and Community Service to provide these resources and training
for all of the grantees,
and that includes VISTA's AmeriCorps program,
Senior Corps programs and [inaudible] of America program.
So I will show a link to our site later on
and if you haven't been there, please check it out,
it's at
So I'm going to--
>> Oh, we can go there now.
If we can go, great.
>> Oops, sorry.
I did not clean up my desktop.
[Laughter] Yeah, so actually, this is--
I'll show you just a little bit later a page I put together
with few resources supporters,
but I will show our homepage real quick.
So stop on by some time
and [inaudible] we have topics related to all kinds
of volunteer service programs.
And if you start with browse topics, you'll probably see some
of the areas of service that you'd work in.
So let me get back to-- sorry, this resource page.
Alright. So in the past couple years,
we've been doing a lot more with social media.
I've actually been with the resource center for 9 years.
And when I first came, it was normal thing just
to have a webpage, so [laughter]--
but we started our YouTube channel about 2 years ago,
I think, and in the beginning,
we did not have a lot of videos to upload.
So I did start just by building playlist.
And you can see the different areas
that I grouped to play this in.
So again, these are the kinds of grantees that we serve,
Senior Corps, AmeriCorps, AmeriCorps VISTA,
Service Learning, and then the topics, things like tutoring
and mentoring, volunteer management.
And so in some of these, if I didn't have a video
that we had uploaded ourselves, I just went to some
of our partners or other good videos
and just added them to the playlist.
>> Laura, I see that you're at the end of that video,
and I know it will be difficult for people to hear it,
but I really like the-- what you guys did for the landing page.
And your-- and this particular video,
if you would tell us a little bit about it.
>> Sure. Yeah.
And Mike mentioned earlier
that he had gotten what's called a non-profit channel.
>> Right.
>> YouTube has a program where non-profits can apply
to become a special channel, they call it.
And Mike, actually, can you tell how long did it take you
to get the approval for that?
Oh, he may not-- he may be muted.
What we have is similar to a non-profit channel.
It's actually called a government channel.
And that's what allowed us to put some
of these customized things at the top.
You can still put a banner on even a regular YouTube channel,
but you'll see there's these menus across the top.
There's one extra option that we have,
and it's called this branding option.
So it allows you to customize your page a little bit more
if you-- oh, sorry-- if you need to.
But I do-- I have heard that there's a bit of a way.
So, there's a [inaudible] on the resources page to how to apply
to the non-profit program.
>> I think when I was-- not I think, when I was speaking
to Mike earlier, it was-- it took a few months.
>> Yeah.
>> You have to [inaudible] is
that you have your closed captioning.
It's just-- it's a great way to build
out account for a non-profit.
It just-- it looks-- for the government channel,
it just looks great.
But also, what's interesting is that the VISTA Campus--
the online center [inaudible] that we serve,
and the other NCS, these are all hot links.
>> Right. These are live links
that our web master help put together this banner.
So this will take you back to the resource center
and it will take you to the corporation.
Yeah. So that's really nice,
to be able to drive people back to your own website.
And for this featured video, remember,
Danielle showed you how to choose a video.
And I try to swap this out once a week or, you know,
I try to change it up every once in a while, and it might be one
of ours or it might be--
these ones come straight from the corporation.
And you'll see in our playlist,
we've also put the social media webinars on top--
>> Yahoo.
>> 'Cause we think that's a really great resource
for people.
And that-- that's the one other thing I wanted to mention about,
the non-profit and government channel.
And I think they might have an educational channel too.
If you're directly associated with university,
you might be able to get that.
That allows you to upload longer videos and that's how we're able
to upload the social media webinars.
>> Great point because right now, with the basic channel,
the limit is 10 minutes.
So as you are able to expand to become a partner,
they actually call it a partner channel,
if you can become a partner with them,
you're able to upload videos
that are longer which is [inaudible].
Can you take us now to that resource page [inaudible]?
>> Yeah.
>> Great page, you all, that Laura put together for us.
It's just incredible resource.
>> So, yeah.
I just wanted to talk real quick about, you know,
we've gone through a lot of the mechanics
of just how to get started.
But good thing to think
about before you even get started is that--
is what is your goal, what are you really trying
to do with videos.
And there's a couple links here
that will help you think that through.
There's a company called C3 that consults with non-profits,
and that's all they do, is help non-profits make
compelling videos.
And they have lots of great free [inaudible].
And this one, I've just called it right out on slide 12 and 13.
They have great ways to think through.
What are my goals?
Who am I trying to reach?
What is the message I'm trying to send?
And then also, for each individual video you make,
who's my audience gonna be for this video, you know,
what kind of story am I trying to tell?
Is there something I'm trying to ask people to do?
You know, is there a way to work that in?
So lot's of good tips here,
and I think Danielle will have the URL for this,
but you can also just go to the resource center
and search this title.
You'll find it.
>> Absolutely.
We're gonna grab right back from Laura and going
over to our VISTA page again.
One of the things when I was pre-interviewing Laura,
we were determining how we were gonna set this webshop up.
Then she said, "Have a plan before you make a video
and know what kind of story you want to sell."
And that's the beauty of the page that she just showed you.
If you're stuck up there, you're not exactly sure how
to get started or what you wanna say,
please use the resource center and those links
that she provided for you,
and they will be available during the presentation towards
the end and in the archive version.
So I'm gonna grab right now.
I don't know if there's any final thing that you wanted
to add, Laura, or anyone, Michelle or--
>> No, I think that's it.
Just find us on YouTube, and if you have a channel there,
subscribe to us, we'll subscribe to you,
and see you out there in social media land.
>> Alright.
I was on the-- this is Michelle.
Yeah, Laura, one thing I did wanna just touch on is
that it's really interesting [inaudible] as you said,
like a lot of your video content has come in the last, you know,
year or so and it seems like once you start loading videos
and you begin to look at things
that may not have been traditional video, for instance,
like some of the, you know, PowerPoint slides and things
like that, and now you have a whole new way
to use that resource.
>> Right.
>> That's a great point.
If say, you don't have any video,
you don't have a [inaudible]--
and by the way, there was someone in the chat room
who mentioned an additional camera in addition
to the Flip Video, that would be a good one.
And I'm gonna find it in a minute.
But if you don't have any video whatsoever but you have photos
or you have a PowerPoint presentation,
that can be what you upload to your YouTube channel.
You can set it to music.
You don't have to use music, but don't tell us though,
if you don't have a camera, oh, my gosh, I can't use YouTube.
You still can use YouTube, as Michelle said,
either with your slides or with just tell your story
with photos.
>> Yes. There you go.
>> Yeah.
>> Yeah, that was actually on--
if you look at the Starfish Initiative channel,
that's actually what our first day, it was doing the photos.
But one thing I would be careful with,
and I learned it the hard way, if you're adding music
to your slideshows with photos, sometimes YouTube will block it
for copyright issues and your video will be muted.
>> And then other times what they do,
which I think is a great feature now, is that they will allow you
to purchase the music.
So they may let you keep it on there
but you'll see a little notice that says,
to download this music from [inaudible].
>> Yeah, they will do that or they'll actually offer you
as a substitute, they'll like kinda take on what type
of music you have and that would be like a generic listing.
>> That's great.
Someone in the chat room talked about sharing.
And we did talk about that early on,
but I did wanna share you guys this real quick,
and then we are gonna open it up for questions.
This is a great feature, so let me go back on the top,
this is what you've been seeing.
And if you come down and you-- all I did was click on share,
so this is information, comments, favorites, playlists,
flag of videos, [inaudible].
This is share and you're able to share this video to Facebook,
Twitter, MySpace, [inaudible], live spaces,
and you can even embed it in some--
for your blogs, if you have a blog, or in your webpage.
So it's just a one click thing.
You click on Twitter and it will go to our--
at the supposed webpage.
It's that simple.
Isn't that great?
So it's really easy, just the same thing with Facebook.
I do have to tell you about Facebook, however.
If you are an administrator of a page, and to be an administrator
of the page, you have to set up a personal page.
It's gonna go to your personal page first.
All you have to do is copy and save this on to the group page.
But I did wanna let you know
that there is one extra step with Facebook.
So I guess we can go back--
I can't see the chat [inaudible] I have the right.
So, if we can turn it back over to Suzanne,
she will grab those rights from me, and then we would
like to get to some of your questions.
And now is a good time for you to hit star 6
so that you can unmute your phones and talk to us
and let us know if there are any other questions,
anything else we haven't covered that you may wanna know about.
Anybody? Hello, hello, hello.
Okay. Well, let's--
>> I can't believe no one has any questions.
>> I know.
>> I cannot believe that.
>> Well, let me tell you about the camera
that Darren [phonetic] told us about.
Darren said it was a great alternative channel--
but just lost it.
This great alternative camera was--
can I see the chat again now?
Okay. [Inaudible] I'm sorry.
This is [inaudible].
So Darren had a suggestion for Kodak Z18.
He said it's a great alternative camera,
and it also accepts an external mic.
So thank you for that, Darren.
And he had a great slideshow site for us.
It's called
And I see Robin, who's a big fan of ours--
hi, Robin-- in our chat room.
Anybody else?
Any questions from anyone?
>> You know-- this is Michelle.
There's been some big conversation also
about other types of editing software,
other types of cameras, conversations about, you know,
whether or not you need high definition
on YouTube and you don't.
Obviously, the better the quality you start off with,
the better you are at that point.
But I would encourage those of you who have questions
about those things to also take a look there,
and I think if you start, Robin, was responding to it,
the conversation about linking YouTube to Facebook,
and different applications available to do that too.
So, great information on there.
>> Exactly.
And some of our Facebook page-- I just wanted to share a couple
of things when we ask how can you use it.
You had to bring awareness and poverty issues.
And someone said give a camera to an individual
and teach them how to use it.
Be a mentor and empower them to show their world to the world
and I think that's a great idea.
Someone else said you can develop a service running
project with high school students and partner
with college communication students.
And I think that's an innovative way to use YouTube as well.
>> And everyone agree that it is very important
to have good storytelling reproducing a video
to bring awareness to poverty issues,
and Kate [inaudible] said it's very important coming
from a [inaudible] journalism program
for low income students successful storytelling.
It's the best way to capture an audience
and get your story heard.
And a successful video makes it that much more impacting,
incorporating more than just a story
but using audio and images as well.
And I think that's a great advice.
So except for your YouTube page, I wanted to go
over with you well, use the descriptive--
descriptions, rather, and tags.
That's the easy way for someone [inaudible] search.
You can search-- simplify using the word poverty.
You can search something by using the word education.
Obviously, the broader term you use,
the more suggestions are gonna be offered to you,
but you wann make sure that you're tagging all
of your videos with good descriptions [inaudible].
We talked about turning photos into slides and uploading those,
creating a video of playlists as a way to develop your channel.
You can increase exposure by-- can we go back one please?
Sorry. You can increase exposure by creating a video blog
that can tie in to your own blog.
And also, you can share updates
with your other social networking sites such as YouTube
and Twitter, but also with your blogs and embedding with it.
So that's another thing that you can do
to get the word out there.
And you can also email people, so that every time
that you favorite a video, it will show
up in your subscriber's email.
Okay? So we can go ahead and advance the slide.
I just want to also let you all know
that you probably seen it down there.
There's an evaluation in the lower corner--
lower right hand corner where the poll was before.
And if you could just take a minute now while we're wrapping
up to just go ahead and give us your feedback,
we'd really appreciate it.
As we mentioned, Social Media Mondays are [inaudible] new.
We're on only the fourth session here, and so we're always trying
to improve as we go, and your feedback is really crucial
for that process.
So thank you for taking the time to do that.
Just a couple of things.
As always, your-- when a VISTA offline, you're a VISTA online,
and so be mindful of both your behavior online,
whether that is tasteful and appropriate
and representative of VISTA.
And of course, restrictions to political activity
by federal government, we are still restricted, so no lobbying
or active campaigning
in politics while you are using YouTube as well.
We also want you to stay safe online, protect yourself
and your organization while you're in the digital space.
And there's a bullet point there,
and some of the highlights are to keep your passwords
in a secure place, don't share your password with anyone,
and as suggested, watch what you "say online",
and never use a [inaudible] account for personal use.
We're gonna have some useful links
that are gonna be provided here in just a moment or so.
>> Hello. Hey, [inaudible].
>> And another resource that we have relatively new
on the VISTA Campus is the Social Medium Monday
landing page.
You can find all archives of previous webshops there.
You can also find information about the upcoming sessions
and there's the discussion forum there
to continue the conversation both
about the [inaudible] workshop
and also [simultaneous talking]--
>> Michelle, I'm sorry.
I just wanna remind people to keep their lines on star 6.
Otherwise, we can hear your conversations.
[ Inaudible Remark ]
>> And finally, you can continue the conversation
on the Social Media Monday page about any topic related
to Social Media Monday.
You can access that through the forum directly through that link
or also through the capacity section of the VISTA Campus.
So, I encourage you to check that out.
If you're on Twitter, and we hope you are,
you can continue the conversation there.
You can use the hashtag pound YouTube SMM,
and please don't forget to follow us
at VISTA Buzz [phonetic].
Our Twitter account is right there on the bottom.
Put it back on flash, VISTA plus,
you're gonna keep the conversation going there.
We have the links that we used in our webshop today.
The landing page Michelle just talked about, our YouTube page,
the page for the resource center,
the digital storytelling page that Laura set up for us,
the Starfish Initiative is there,
and the [inaudible] information, staying safe online,
and of course, once again, our Twitter handle.
>> And I just wanna add,
in addition to having the recording both
on the VISTA Campus-- excuse me--
and obviously on the resource center and VISTA YouTube channel
to play, you can also access the slides of these presentations.
So that if you wish to use on that training
to [inaudible] yourself, those are available to you
on the VISTA Campus Social Media Monday landing page as well.
And once again, we wanna thank all of you for joining us today.
We really appreciate having you with us, and also your comments
in addition to your chat and answers,
and information sharing.
It's all really helpful
and we're learning something new every time we do this as well.
So please join us next time, March 29th.
Again, we're holding these the last Monday of the month,
and we'll be focusing on blogs and names, on how to involve
and engage your communities and the works that you're doing
and some online communities that are really helpful
in having you-- helping you to do that.
So once again, thank you very much.
Thanks for filling out our evaluation, and now,
we look forward to see you next time.