YouTube Developers Live: New Ways to Showcase Your YouTube Apps

Uploaded by GoogleDevelopers on 26.09.2012

MALE SPEAKER: Shanghai GDG is a very
interesting developer community.
FEMALE SPEAKER: I'm glad somebody
has asked this question.
MALE SPEAKER: This is where the magic happens.
FEMALE SPEAKER: This is primarily a question and
answer show, so if any of you out there would like to ask

JAREK WILKIEWICZ: Good morning, everyone.
My name is Jarek Wilkiewicz, and I work for YouTube.
Here in the studio with me, I have Jeremy Walker.
JAREK WILKIEWICZ: How are you doing, Jeremy?
JEREMY WALKER: I'm doing pretty well today.
JAREK WILKIEWICZ: Good to see you.
Long time no see.
JAREK WILKIEWICZ: On the Hangout, we have Jeffrey
Posnick live from New York.
How's it going, Jeff?
JEFFREY POSNICK: I might make it through the
show without coughing.
I think I'm at the tail end of my illness, for those who have
been diligently following along week to week.
So pretty good.
JAREK WILKIEWICZ: Steady progress, though.
That's iterative development.
JEFFREY POSNICK: It definitely is.
I think I need maybe some agile scrumming or something
like that to really get me over the last bit.
I don't know.
I think you need to improve the bug fixing, Jeff.
JEFFREY POSNICK: That's probably it.
So we have an exciting show for you today.
Jeremy has been quite busy in his office.
And he agreed to disclose the project that he has been
working on.
And I understand that it has something to do with
application developers and featuring applications.
So maybe we'll let Jeremy talk some more about what he has
been doing.
JEREMY WALKER: Great, thanks.
So yeah, I've been working on a new showcase for the YouTube
apps for all the ones that have been submitted to us.
We basically had an older one on the site right now.
It's been around awhile.
And we wanted to revamp it to match the style of the
Well, showcase, just match that one.
So what we started doing is started getting together a
bunch of the great apps that you guys have put out for
YouTube, and started getting submissions.
And we hope to have the first version up by early October,
so next week, actually.
JAREK WILKIEWICZ: So if I'm an application developer, and I
would like my app to be featured, what
do I need to do?
JEREMY WALKER: That's a great question.
So go to our Google+ page and just write us.
And we'll reach out to you, and we'll get the process
kicked off.
But yeah, if you don't see yourself on that list next
week, definitely reach out to us and let us know.
Because we'd love to feature--
well, I mean, any of the work you do with the YouTube APIs,
we always like to help you guys out.
So definitely reach out to us.
JAREK WILKIEWICZ: As far as the mechanics of submissions
go, what does one need to have ready in addition to a
beautiful, working, innovative app?
JEREMY WALKER: That's a great question.
So we actually need a couple things.
We need a description of 300 characters or less.
That's very important.
Some people submitted longer than that.
So if it's over 300, I'm going to have to cut off,
So make sure you get it all into 300.
So that just tells us a little bit about your app and how
you're integrated with YouTube.
Screenshots and videos are good, but most importantly are
the screenshots.
They have to be in 16 by 9 aspect ratio, so
make sure you do that.
Otherwise, I'm going to cut them off to
make sure they fit.
And it may not match exactly what you're looking for.
So just make sure you get those.
We can have up to five.
Usually one would be used for the thumbnail, and then just
five others that people can scroll through.
And then those will be added to the site.
Outside of that, you've just got to tell me
the name of the company.
So it's really not very much work.
And then I understand that some developers have already
submitted the information.
And there's some early entries that we were
going to show today.
Is that right?
JEREMY WALKER: Yes, that's exactly right.
So we had some people.
I sent out a list to the current people that were
already part of the showcase and people that we've already
worked with, and some of the apps that we've already seen.
I sent out a huge mailing list with the form to everyone.
And we did get some feedback.
So the people that did submit, we're going to show some of
them today.
Let's go through some of them, just to see what your thinking
process is like while accepting or rejecting these
So show us some of the ones that you think
are worth being showcased.
So I'm going to share my screen here.
Give me a moment.

All right.
So this is the first one.
This one's called VidCaster.
They're a pretty neat little app.
Basically, what they do is they help you create a video
portal very easily.
So let's say you have a bunch of videos.
This happens to be my YouTube channel.
I've got some Smart Squirrels Gets Nuts, some old-time help
desk stuff.
Basically a bunch of stuff that I uploaded to YouTube.
But I'm not that great at SEO, let's say, and I don't want to
create a video player from scratch.
And I'm not necessarily using a white label player.
I just want to get a video portal up with my content and
share it, but I don't want to do a lot of the work.
So what they let you do-- and this is their interface right
here-- is you basically import your channel, which I've
already done here.
You select kind of a format you want to use.
So in this case, I'm just going to
use the basic rotator.
You add a logo, which I actually already did here for
the YouTube.
And then you just confirm your URL, and
you're pretty much done.
Outside of that, they help you optimize a couple of things,
and they give you tips and tricks.
There's a bit more to it, but that gives you an idea.
This is a great use of YouTube and very little work if you
already have your YouTube videos up.
Congratulations, VidCaster.
If you guys are watching, you'll be
a part of the showcase.
JAREK WILKIEWICZ: Anybody else that you
would like to mention?
JEREMY WALKER: Yeah, I got quite a few more, actually.
JAREK WILKIEWICZ: All right, let's go for it.
so you guys probably saw them.
We had them on a while back.
They're a great site.
So this is good if you're kind of camera shy.
Some people maybe want to make some
videos about their products.
And this is just a great way to do it.
You don't need to get a video camera.
You don't need to do a whole production.
You just go to their site, sign up.
And it's kind of a freemium model, so you get a lot of
free stuff.
And if you want to add some more of the cool stuff, then
you can pay for it.
But in this case, I'm going to make a short video, an anime,
because I love anime and manga.
So you just pick a couple characters.
Well, first you pick a scene.
So you can see here, I'm just going to pick
this Rice Cakes Home.
You just pick a couple characters.
And then you just put in some text.
So you can use these voices.
So I can say, "What's up?" And then you can say, "YouTube
APIs are awesome." And then I'm done.
And I hit Preview.
And you can see here it shows a nice little preview of these
two people talking.
Give it a second to load.
And there they go.
You can't hear it.
"What's up?" And then it shows a picture of
the cookies and tea.
So you can see I did that in like a minute.
JAREK WILKIEWICZ: And then the video that is created can be
uploaded to YouTube and share it.
So you can upload this to YouTube, and
then push it forward.
JAREK WILKIEWICZ: And then for those of you that would like
to learn more about how this application came about, we
actually did host GoAnimate on this show a little earlier.
So if you look through archival coverage, actually,
then to view with them, it's here in the show.
They were actually joining us remotely from Hong Kong.
JAREK WILKIEWICZ: Anybody else that you have on your list?
JEREMY WALKER: Yeah, I got a couple more.
And then I might turn it over to you.
So this one's called Stupeflix.
This one is pretty cool.
So let's say I don't know anything about editing video
together, or pictures, or anything like that.
But I want to make something cool.
I have all these cool pictures, a couple of videos,
and some music.
But if I put it together, it's going to look terrible,
honestly, because I'm not a great design person.
So what this site lets you do is basically you sign in.
You get one free credit.
And then you can get a plan.
But what you can do is you can upload pictures.
Now here, I've already uploaded.
I just had my son, and so I put a couple pictures from him
from Picasa.
It lets you import from a lot of sites, pretty much every
social site.
So you can import a bunch of pictures.
You can even add audio-- upload your own, or you can
just add some from their music lounge, which is kind of what
they've already got.
And then you can add more, like some more stuff.
But here, I can do a quick preview.
And you can see it'll make a cool little video based on the
theme I picked out.
So you didn't see the theme page, but I
picked out a theme page.
And it'll do a nice little video.
And I picked out the most basic one.
So you're not going to see much of it,
but you'll hear music.
And you can kind of re-edit it.
And it makes a really nice video that you can then export
to YouTube and share with everyone.
So this is just a way to take all your pictures and stuff
and put it together.
JEREMY WALKER: And then I have another one, Vidyard.
They make a white label player for companies, but they are
also very deeply integrated with YouTube.
So it's pretty nice.
On one side, you can have the nice UI that you've set up for
your white label player.
But it also lets you actually import the videos from your
YouTube account and also run them with that same look and
feel with themes.
So in this case, I created a little player.
And all these videos here--
Bad Morning, Smart Squirrel Gets Nuts, and my webcam--
these are all from my channel.
And actually, I just imported them.
And I chose a nice little skin, and I play in it.
You can see it looks like your own white label player.
Now, these guys offer a bunch of extras, like analytics, and
AV testing, and all sorts of good stuff for thumbnails.
But this is just a great white label player that's integrated
deeply with YouTube that lets you not only have your white
label player, but also your YouTube, and kind of combines
them a little bit.
JAREK WILKIEWICZ: Yeah, I think the interesting part
about Vidyard is they're similar to some of the other
apps that we mentioned in that it's a business offering.
So rather than consumer play, when people create fun videos
and share with their friends, actually they are very focused
on letting businesses really use their video and leverage
the power of analytics to measure things such as
conversion and how well the video is actually going to
improve their bottom line.
So a very interesting application.
Congrats, Vidyard, on being featured.
And then there's one that I know I'm going to
let you talk about.
JAREK WILKIEWICZ: Oh, right, Groovideo.
So we did host them previously on our live show.
And for those of you that missed it, what Groovideo
allows you to do is to actually collaboratively
create video.
So the use case here is you have
someone who has a birthday.
You send a bunch of invitations to people that
would like to congratulate the birthday girl or birthday boy.
And then they have the ability to record
short snippets of videos.
Groovideo puts it all together in a nice, entertaining video
and then presents it to the person that the video was
created for.
So a very fun app.
I really encourage you to check it out.
They have a mobile version of the app, so you can actually
record the video with your mobile device on the go.
And they really take care of all the stitching together,
transcoding and uploading to YouTube, so the
video can be shared.
Very interesting application.
Congrats to Groovideo.
There is a couple of more apps that I'm very interested in
and I wanted to highlight.
One of that is Parrot.
And for those of you that participated in Google I/O,
you might have seen them in our Developer Sandbox.
Those of you that didn't, I have a couple of videos that I
wanted to share.
One is a video that I took in their
offices in Paris, France.

JAREK WILKIEWICZ: This is actually a drone.
Here's what it can do.

Did you actually do that flip?
JAREK WILKIEWICZ: I was filming the flip, but a
colleague of mine was actually operating a drone.
It's actually easier than what it seems.
You can operate it with a tablet.
They've done a really nice job.
JEREMY WALKER: That's pretty awesome.
JAREK WILKIEWICZ: And then for those of you that actually
came to Google I/O, you might have seen the developer booth.
So this is a view of Google I/O from the
perspective of the drone.
So actually, the drone is flying over our Developer
Sandbox-- so here's YouTube, a couple of
other Google products--
and taking video.
So what they have done is allowed you to very easily
upload video from the drone to YouTube.
So very, very interesting application,
also a lot of fun.
And as you can see, it's a pretty nice,
high-quality video.
So definitely a use case that we like to see.
And here's the drone filming itself.
All right.
We're on replay, so we can stop this video and move on to
the next one.

And then I think the other thing that was interesting,
too, is they actually integrated with Google TV.
Because I remember in one of the videos they presented of
our Sandbox, they showed that integration.
So they were showing both at the same time.
It was pretty cool.
JAREK WILKIEWICZ: Yeah, which actually reminds me.
One of the features that we have on the showcase, on, is we can actually tag the product
with multiple APIs that are being used.
So if you are building an app, and you use a bunch of
different APIs.
Like in the case of Parrot's YouTube API, Google TV, then
mention that, because that will help your app to be
If someone's looking for examples of specific
integrations, they can actually see
you up right there.
So is that extra points?
Let's look at a couple of other applications that I
wanted to share with you.
These ones are actually mobile apps, so I'm going to switch
over to my tablet here.
And I'll show you a couple of them.

So let's take a look at the first one.
And this is Band of the Day by 955 Dreams.
For those of you that came to Google I/O, you might have
caught our joint presentation about building mobile
applications for content creators and consumers.
So Kiran, the CEO of 955 Dreams, was actually speaking.
And here is their app.
So what this app allows you to do is basically, every day,
get a new band that you can discover.
So let's just check out today's band, Freddie Gibbs.
You can actually learn more about the artist, read the
bio, read reviews, and so forth.
And obviously, you can also watch videos.
So they integrated the YouTube embed player on iOS, so this
is running inside of the UIWebView
using the iFrame embed.
So if you hit Play, it'll actually play the video in the

Now, another application that we also have in
the gallery is Flipboard.
Flipboard, for those of you that are not familiar with it,
it's a social magazine.
So you can actually integrate a lot of various data sources.
They also have their own recommendations and curation
And then you can consume it all within a simple, beautiful
Recently, Flipboard integrated YouTube API, so this is my
Flipboard feed.
I have tiles representing various data sources.
And then if I scroll to the last page, I
have my YouTube videos.
So, you can actually see my subscriptions.
I'm a big fan of PBS NewsHour.
This is where I get my news.
I have to admit, I'm a big Epic Meal Time fan.
And this is where I get cooking recipes from.
If you guys haven't seen them, it's actually quite fun.
So between coding sessions, it's a great way to relax and
catch up on the latest cuisine recommendations.
And a couple of others.
So really, what you see here is the subscriptions are
actually fetched using the YouTube API and presented
inside of the Flipboard app.
And you can also interact with the content, so you can like a
video directly from the app.
You can comment on the video as well.
So as you see here, I can write a comment directly from
the application.
And the way this is implemented is by using the
YouTube API.

JEREMY WALKER: They have a couple API integrations, too,
didn't they?
They launched a week before I/O?
I think they also integrated G+ as a
part of the same release.
So yeah, definitely an
interesting integration example.
So I think this is all we have for today.
But I understand that the list is actually larger.
It is much larger.
So we're launching with about 35, so check
that out next week.

We've been talking with most of you
anyway about this stuff.
So if you also would like to come talk to us on the show,
we're very interested in that, too.
So continue reaching out to us.
And again, if you're not on that first list, then
definitely reach out to us on our Google+ page.
JAREK WILKIEWICZ: Don't despair, and just reach out.
We'll get you up as soon as you get us the information.
Well, not as soon, but probably a week later or so.
And I think also looking through the gallery will give
you a good idea about the types of applications that we
feel are interesting and worth spreading the word about from
our perspective.
So let this be the guide as well, if you would like to
participate in the showcase.
That's on
Just remember "showcase."
So now we have some time left over.
So I know another thing you have been recently working on
is some blogging, Jeremy.
How's that going?
JEREMY WALKER: Good, good.
I actually did my first blog post on the YouTube API.
JAREK WILKIEWICZ: Congratulations.
I thought it was important to talk about YouTube channels
and business, so I wanted to do that first.
So I don't know if any of you guys saw it.
If you went to I/O, or you've been watching I/O videos, then
you've probably seen the presentation by Dror and AJ.
They're two of our PMs and experts in channels.
They did this great presentation on why it's
important to have a channel on YouTube.
Not only do we have 800 million unique users per
month, but people don't realize how easy it is to have
a presence.
And you notice I said "presence." I didn't say
"create video." I said "presence." So you can create
video, and it's very easy, and they go into that.
But a lot of channels actually curate content from their
users that use their apps or products or whatever.
So they go into that, too.
So there's really a lot of options.
So they basically broke it down to three basic categories
around what your goal is.
The first one is raising awareness.
The second one is raising money, so any of you startups
out there, if you want to look into that,
that's pretty important.
They go into some studies on like how much it increases to
have video--
how much more money you get.
So it's pretty important to check that out.
Again, Kickstarter, Indiegogo, stuff like that.
So check that out.
And then finally, research and supporting your users.
So you can kind of figure out-- it's a great R&D
environment, YouTube is.
You can figure out what features are
popular, what are not.
And you can get a lot of analytics around that to make
your decisions.
So maybe you build this out more.
You may be surprised that people really like a feature
that you didn't think much about.
So they kind of go into little studies about each of those.
And the really neat thing about the presentation is
every slide or so, they show a video.
And they're funny videos.
They're good videos, because they're content.
They're not commercials, which they'll drive home a lot.
But basically, it's really a joy to watch it.
It's like watching a playlist with commentary in between.
So I did a short blog post on it.
That's up now, so check that out.
I embedded the video there.
So I'd strongly suggest you check it out, especially if
you're building something out, whatever you're doing.
If you're building an app, and you want some exposure,
definitely follow that.
And then they give you some great resources after that.
Yeah, I saw the presentation.
And we actually hosted Dror and AJ before Google I/O to
speak about the presentation.
So very useful.
As you said, whether you're a content creator or you're an
entrepreneur, and you would like to use YouTube to really
promote your product, whether you create the content
yourself or you let crowd-sourced content serve as
the promotional videos for your product, you can
definitely do that.
Jeff will probably like me to say that YouTube Direct is a
great way to actually achieve that, solicit
the videos from users.
In fact, a lot of businesses are doing it that way, so they
don't actually have to hire someone to produce the videos
because the users do it for them.
And sometimes they actually are very fun and innovative
videos that they can get.
So a great, fun session.
I think one thing that you didn't mention is there's a
lot of cool videos in the video itself.
So really fun and entertaining.
I highly recommend that you check it out.
So I know Jeff has been busy with our Stack Overflow
Jeff, how is that going?
Any update from your front?

JEFFREY POSNICK: For those who have not been following along
with our communication, we've announced in a couple places
now for a while that we're going to be getting rid of--
or I guess turning into read-only mode--
our existing Google group that we previously used for support
with any questions about the YouTube Data or Player APIs.
And instead, we're encouraging folks to do one of two things
if they need any help with the APIs.
Either if it's a feature request or if it's reporting a
bug, opening an issue in our Issue Tracker hosted on is the best way of doing that.
And that'll just make sure it gets our attention.
We could assign internal bug IDs to these things.
It's actually a lot better than the old situation where
people would post about a bug to a mailing list.
And then we'd have to track down the original posting to
update people, and lots of duplication, things like that.
So Issue Tracker for certain things.
And then for just general YouTube API questions, like,
how do I do this?
Is it possible to do that?
We're asking that folks use Stack Overflow.
And that's something that people had been doing just
kind of organically anyway, without any
encouragement on our part.
Stack Overflow is a great resource that developers just
know about and know to go to use.
And the nice thing is that now, we're going to be
actually officially providing support from our
team on Stack Overflow.
So in addition to getting questions answered by members
of just the general Stack Overflow community, you'll get
me answering some questions and Jarek and Jeremy answering
some questions as well.
So yeah, I've enjoyed it.
It's been nice watching my Stack Overflow reputation grow
as I started posting.
As a consumer of Stack Overflow answers, I guess,
they always tend to be great answers that show up in search
results when you're trying to solve something.
I spent all my time posting in Google group.
I couldn't also devote the time to Stack Overflow.
So now I'm building up my Stack Overflow reputation and
enjoying that.
And thanks for actually dressing up our section there
on Stack Overflow with a nice logo and everything.
I think that makes it more official.
I think we are now legit.
And October 15 is the date that we're going to be
switching the old discussion Google group
into read-only mode.
But don't wait until then to start either using the Issue
Tracker or start of Stack Overflow.
I definitely encourage you to do one of those.
We have some time left, so why don't we check the question
section on our moderator.
So we have two questions here.
One is from Jeremy Walker.
I know this person.
It's about hiring.
Is Google YouTube Developer Relations hiring?
JEREMY WALKER: Yes, we are.
Google Developer Relations is hiring, and so is YouTube.
So apply.
We're very interested.
Just go to the site and look at the jobs listings, and
apply, apply, apply.
Next one is from Jeffrey Posnick, also a
very familiar name.
New York City.
So the question is about playback of YouTube videos on
iOS 6, whether there have been any changes in this area.
JAREK WILKIEWICZ: I'll let you answer your
own question, Jeff.
This is, by the way, Stack Overflow style.
JEFFREY POSNICK: This is the only way I could
get anybody's attention.
I feel like I need to use the built-in moderator.
But no, I've been seeing a lot of questions about recently.
And I don't have the full answer, but I wanted to just
share what I think has changed so far.
I actually haven't had a chance to update some of the
test devices I have to iOS 6 yet.
But just a little bit of background.
For folks who have previously embedded YouTube videos on web
pages and had those either play back in the mobile Safari
on an iOS device or within a UI WebKit view within an iOS
application, if you've used the embed tag--
like brackets embed, basically--
and used that to embed a video, playback was previously
handled by the, I guess, now the legacy YouTube application
that was installed on the phone.
It would actually open up the YouTube application, play back
the video, and then go back to your web page or application
when that was done.
That's changed in iOS 6.
And what I think has been happening based on what I've
been hearing from folks is that the tags are being
automatically translated into iFrame embed tags.
And then playback is happening inline now, which is what you
normally see with an iFrame player.
And it's using native HTML5 video within those apps.
So that's not something we have complete
control over, actually.
So if you're seeing this, it caught me a little bit by
surprise, although it does make sense.
But I think that's what you're seeing.
I don't know whether, Jarek or Jeremy, you've had a chance to
play around at all and confirm any of that, or what.
JAREK WILKIEWICZ: Yeah, I think on the
iPad is inline playback.
I believe on iPhone devices, it's still full screen.
I think the difference is, as you mentioned, it's actually
using the HTML5 video tag.
So the old legacy embeds will still continue working.
They're just being rewritten as the iFrame embeds.
So now, our iFrame embed implementation is going to
kick in, although that internally uses the video tag
implementation provided by the browser on
these mobile devices.
So if you see any issues or any feedback,
please let us know.
Ping us on G+ or ask a
question here in the moderator.
If you have problems embedding--
JEFFREY POSNICK: Don't ping us on Google+.
Ask a Stack Overflow question or open a bug
in the Issue Tracker.
See, I'm still getting used to the new world, apparently.
But listen to Jeff.
Definitely that's the right process.
All right.
So I think this is it.
No more questions, so I think this is a short and sweet
session today.
I would like to thank Jeremy for spending all the time
putting together the showcase.
I understand it's launching early next quarter, so I'm
looking forward to that.
And then again, if you have an application you would like
featured, please let us know.
And check out the ones that we'll be launching just to get
a basic idea about what type of quality we're looking for.
In the meantime, keep innovating, keep hacking, and
I guess we'll see you again next week.
We'll be looking into a live from New York
session next week.
I'm just confirming a very exciting guest, so it should
be pretty fun.
And Jeff, thank you very much.
I think you're making steady progress.
I've been counting your coughs, and definitely the
trend is the right one.
They are decreasing right in time for the flu season
starting on the East Coast.
All right, thank you very much.
JEFFREY POSNICK: Bye, everybody.
JAREK WILKIEWICZ: Until the next week, bye.