Hello, I'm Rita Tateel. In this segment, we're going to talk a little bit, about how to best
identify the type of celebrity, for your audience. In order to do that, you need to look at a
variety of different factors. For example, who is your audience made up of? What age
are they? What gender are they? Is it mostly male audience or female audience? Just because
it's a mostly male audience, don't think that just a sports figure, is going to be right
for that audience, because maybe, it's a very sexy woman. You've got to figure out also,
what kind of lifestyle is your audience? Are they family oriented? Is it an alternate lifestyle?
These are the kinds of questions that you have to ask about your audience, in order
to pick the right celebrity for your audience. What is their profession? Maybe they are in
technology, and if they are, maybe somebody who played a high tech wizard in a film, would
be perfect for your audience. Other things that you should be looking at, are things
like, what kind of image do you want to project? Sometimes a very edgy image, might be perfect.
Another time, it might be squeaky clean, would be right for your audience. Look at, what
about ethnicity? Does it make a difference, whether you have somebody that's African American
or Hispanic? Or is it somebody that you need to project exactly, what your audience is
talking about, in terms of character, and personality? Maybe they need somebody that's
lively, or maybe they need somebody that's more statesman like. All of these kinds of
things are the things that you should evaluate about your audience, before you decide.
