All Orbea design processes begin with analyzing the user.
This analysis will outline the propositions to be followed in the future decisions throughout the Project.
The user analysis comprises three parts.
1. User analysis on the social networks,
2. User analysis on the bike tests carried out throughout the year and
3. Interviews with leading users.
With these analyses we obtain the user type
and the bicycle of their dreams.
All decisions taken throughout the Project will be taken on the basis of this analysis.
This user said that more than anything what hey wanted was an efficient, solid,
compact bike, stylish, light and a climber.
From the information that we extract from the user interviews, we conduct a preliminary
kinematic and geometry proposal.
This is the proposal that is entered into the computer to carry out the initial optimization and
hence manufacture the first working prototype.
The result the computer gives us and which we shape into the working prototype
must be changed in the real world.
We conduct a tendency analysis, where we research the automotive world, the world of architecture,
other leading markets in the industrial design world.
At this stage we draw on paper all the parts of the bicycle.
We want all the parts of the bike to be well defined before starting to work on the computer.
The rough draft process finishes when we get approval from the engineering, design
and manufacturing department for the drafts.
The 3-D development consists of transferring the drafts to the computer;
to check what we have worked on 3-D is correct we print all the parts of the bike on the 3-D
printing machine to get a real feel of them.
We ensure that all the part dimensions are correct.
The 3-D is then closed and it's time to open the moulds and start to manufacture
the first samples in carbon and aluminum.
With these initial samples we start quality testing to ensure that all the frames comply
with Orbea's standards and requirements.
What starts out as a dream, materializes into a working prototype and then becomes the new Occam.
