Building Beyond Our Borders

Uploaded by sba on 12.10.2011

{speaking Spanish}
Who would've thought that in just 5 years we would have over 50 representatives of our
product worldwide? In order for me to tell you my exporting story, I'd like to take you
to the beginning. So here we go.
Things were really tough in the beginning. I was given a task to expand the international
business of the country and did not know where to begin.
We reached out to available resources such as the SBA, the VEDP, Ex-Im Bank, and the
U.S. Commercial Service.
This gave us the confidence and resources to learn the requirements of international
trade such as transportation options, legal issues, and tariff information, among others.
We immersed ourselves in each of the markets that we selected and learned about the culture,
customs, and the local competition.
From the work of these agencies, we were able to expand our overseas distributor worldwide.
In fact, in 2011, SteelMaster was awarded the UPS Growth Through Global Trade Award,
recognizing small business success in exporting.
Agribusiness is one key international segment for SteelMaster. We have provided structures
to companies all over the world, from Europe, to Africa, to Latin America.
Our buildings are used in every facet of food production, including manufacturing, storage
facilities, processing plants, and distribution centers.
Due to the clear span design, SteelMaster structures are a natural fit for the agriculture
For SteelMaster, the decision to begin exporting has been transformational to our success.
Since we began exporting, we have been able to double our revenue year after year for
the past 5 years.
By utilizing the expertise of our trade specialists under the National Export Initiative, we have
been able to sell our products in new markets worldwide.
Our success in exporting was highlighted in a speech by former Secretary of Commerce Gary
"Over the past few years, our trade specialists have worked with local businesses and have
helped them generate sales to foreign customers for $515 million. And one of those businesses
was SteelMaster Buildings from Virginia Beach, which consults continually with the Richmond
Virginia Export Assistance Center."
Our success in exporting was made possible with the help and support of local, state,
and federal resources.
Remember to target the best geographies for your products and services.
Doing business abroad takes time. So stick to your plan, and the results will come.
And finally, enjoy the experience as you find new opportunities to expand your business
around the world.
That's my exporting story. Where will your next customer come from?