Get Paid What You're Worth With Story Marketing & Story Selling


Uploaded by marketingshowtv on 06.05.2012

Transcript:
bjbj Marketing Show Episode #36 Hello everyone, my name is Clay Collins, and welcome to this
week s episode of the Marketing Show. So like every week, we start out with this week s
marketing quiz. This one is a little on the controversial side, a little on the sketchy
side. So Kim Kardashian, famous reality TV star recently got divorced. She had been married
for about 70 days, and she sold rights to her wedding for around $19 million. So how
much money did she make per hour that she was married? Is it $1,000 approximately, $5,000,
or about $10,000 per hour that she was married? We ll answer that at the end of the show.
So today, I want to talk about what I call the Rituals of Receiving and how they apply
to you. So most people who enter my life do not have a giving problem. They know how to
give. They know how to give when they do coaching. They give free sessions. Their e-books are
filled with so much value it s absurd in a lot of cases. So most people who come to me
and who are seeking marketing advice do not have a giving problem. They have a receiving
problem. They have trouble receiving value that is proportional with the amount of value
that they give in their products, and marketing, like I say, is the receiving arm of your business.
So most people, when they are not receiving the amount of money that they deserve, it
s because they do not understand the rituals, the cultural rituals of receiving. In every
single culture, there are standard rituals for receiving things into our life. For example,
during Christmas, there is a very specific ritual for sitting around the Christmas tree
during the holiday and receiving presents. When you get married like Kim Kardashian,
you receive all kinds of things from your relatives and presents, and there s wedding
showers and things like that. If you re a Muslim, there s a holiday called Eid, which
is a time when you receive things. There are lots of rituals of receiving in every single
culture. Well, if you re a business owner, there are rituals of receiving for businesses.
One of those rituals is the product launch. Another one of those rituals is the interactive
offer. So if you re a coach, consultant, expert, leader, teacher, then one of the greatest
rituals of receiving that you can take advantage of is something called the Hero s Journey.
There s a man named Joseph Campbell who wrote a famous book called The Hero with a Thousand
Faces, and in that book, he describes how every single mythological hero from every
culture, the mythological heroes from fiction and movies, etcetera have all kind of gone
through a very specific experience. The book again is called The Hero with a Thousand Faces,
and he describes this hero as going through what s called the Hero s Journey, and the
hero s journey has a number of faces, but I m here to tell you that the hero s journey
is one of the greatest rituals of receiving that exist for you again as a coach, consultant,
teacher, expert, etcetera, and when you want to take advantage of this, here s how you
do it, right. You need to take your tribe, your audience, your followers to an experience
where they follow you as you go through the hero s journey. It starts out being in the
ordinary world, right. They see you as you are now. Then you receive a call to adventure
to fix a problem for them, to discover a cure for whatever fears they re facing, for overcoming
something that is plaguing them. That s your call to adventure. You move through a threshold
where you go from the ordinary world to a world where you re faced with ordeals, right.
You encounter things in phase 4 during this ordeal phase where you rustle with their issues,
where you fight their dragons, where you rescue them from some external force or army metaphorically
speaking that is attacking them, and the final step that every hero with a thousand faces
faces is the reward, which is the receiving. Now I don t have time to go into the specifics
of how to implement all of this, but this is the backbone behind the training that we
give to coaches, consultants, experts and teachers to show them how to receive in a
way that is adequate and is proportional to the amount of value that they give to the
world. Anyway, to answer this week s marketing quiz, Kim Kardashian was paid $10,000 per
hour that she was married approximately. That wraps up this week s marketing show. My name
is Clay Collins, and I ll see you next week. Thanks for watching. 2011 Clay Collins & Avenue
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