Photoshop CS5: Design a T-shirt to Promote Your Business Or Event

Uploaded by richmediadp on 21.09.2011

Hi and Welcome to Rich Media Design Productions. I'm glad you're
here to visit with me again. Today we're going to talk about
doing a logo or making a logo
for your business or event.
Here's the thing about doing a logo
or design for a logo or a design for a t-shirt.
You're going to have to basically
think this thing through.
very carefully
The idea...
the idea is to promote
some happening, event or your business
or an idea.
And that t-shirt is going to have to
convey that.
So, there's elements that you are going to have to think through and
and say has to be in your
in order for this
to say what it needs to say.
Now , I'm going to show you a t-shirt
that I did for this
demonstration ...and
this is a fictitious company and it doesn't exist
and these are the elements that I came up with
These are
this is the way I came up with
with a logo or design for a t-shirt.
Your's is going to be
whatever yours is going to be
but it basically I think my point
is clear that
logo or design is going to have to have
the same elements or similar types of elements.
in order for it to convey what it needs to convey.
your thinking that through is very important. So, let's talk about
this logo real quick.
Let's start with the guy right here
he's a silhouette
of a skateboarder.
That's what I
want to talk about
the skateboard in the
beach area...
situation and that's what...
that's what uh... this was all about.
This is going to be about skateboarding, this is going to be about the California sun and beaches
and that whole summer thing.
and so
here's what I found.
Actually, I went to a stock footage place and looked for some images.
You can do it too.
There's no law or restriction
that's says you have to draw the image
yourself. Go to a stock footage place and find
the image you're looking for and if you can't find it
get a photographer to do it or do-it-yourself. Draw it or shoot it.
However, you come up with the photo
that's the photo , or the image, that you are going to work with. Okay, real quick, I have this guy...
he's a I changed the black color
to a little bit lighter color. I changed the
the color to more of a
dark ,dark grey
Then I placed
this oval
by going over here to the oval tool
by clicking the
elipse, I'm sorry, the ellipse
and I drew the ellipse
I actually chose this color and I wanted that beach color so
that's why I chose that.
I added a stroke to it
now you can't see it because the stroke is white.
and if I double click on this, you'll see that the stroke has been made..and it's 32 pixels and is white.
And the reason I did that, is because
this t-shirt might not
just work on a white
t-shirt it might go on
a dark t-shirt. If it does, the white stroking will help
and enhance the color.
In fact, I even added a stroke
to the ...
the guy.
So that that t-shirt goes on
the logo goes on to a
color t-shirt...
It will help enhance
the design by having the white
stroke which is basically a border or a frame.
Okay, the next thing... is the shape
and that shape is the blue
you see it's a different color
uh... if I click on the color here you can see
you can see where you can actually change your colors
move them around, darker or lighter
uh... if you go up and down this you can see where
the colors will change for you
if you accept any one of those, that's how you do it
Okay, I'm not going to accept
that, that's not what I I'll say cancel
and I'll snap back to the
original. I made a copy of this shape
and how I did that, I went up here and said duplicate layer and the reason for
that is that I wanted to
uh... rasterize it meaning that I wanted to make it into an image that I could work with
because when it's a shape , it's harder to work with
and doing certain things with it so I said I'll
rasterize the shape and
it'll turn it into this one here
which is, if I click it
it's the exact shape
but rasterized
Now, why did I want to rasterize it? Because I wanted to go in here
and get the magic wand
click within there
and that way it would select that area so when I go to
the image that I want to put forth
or put in that area
I could do so.
So, that's what I did buy going in to, okay...
I'm going to have to
select that so that I can show you, I'll open it and
basically I think it's this one
Okay, so I'll open this one
and that's the shape
I select all
up here, you can go Command A or
select all
under this menu
and a...
and go back here
and then I can go and say, (I'm sorry)
paste special and
choose paste into, because that way it'll paste it
within the area you know, the area that's been selected so
if I say
paste into, that's what
what would happen
Now, if you notice the
image looks pretty good
But, I wanted to do some fine tuning so what I did was I went into image (I'm sorry)
and see if I...
see how that works ...
when you paste into
you can actually work within that
it's actually
is a mask
you can't fail
with that
paste into, because you're actually giving
giving yourself a border. Okay, so that's basically what I did while I was talking to you
so I sized it
within the oval double clicked it and
then I went back
or I should have not done that I should have said uh... flip
So I'm going to go ahead and flip
flip horizontal and
I could have done it before and
I had to do it after
and that's what I came up with here, and I liked that so I accepted it
Since I have two, I don't need the other one
I'll use the one that I had originally...okay? Then I go in here and add
and here is what I used
the title is Beach City
treds and I used Beach
with a blue, typestyle
I chose that typestyle, and of course, you can choose your own typestyle
Now this is just to give
you an idea of what you can do
I think the whole idea here is that you can keep working with it
until you get exactly what you want, but if you use the concepts that you know ,how I
kind of arrived at things, kind of work within those parameters
you can come up with a pretty cool
thing yourself. You know what I mean
the sky's the limit
you're your own artist
you can do it!
Now, instead of using an old, for example, when you paste into here with that picture
you could have used your own
different picture, you could have used a square instead of an oval
I'm just giving you, you know, the
parameters of this particular logo, okay?
And, in order to use get this I got
to get this
I had to use a
or a style on the type and that was this one here
and I press it and it
gave me that typestyle
and I added that
that same typestyle
to this other word, and I separated them because I didn't want them all in the same line
I wanted to be able to move to the word city
uh... here towards that
Then I got the word "treds" and I used
a different typestyle in the
masking area or in the
word itself "treds"
I chose a tuxedo style, if you look over here
where the little hand is it says "tuxedo"
and I press that and it gave me these
uh...texture here.
And, I also on if I press the layer, you'll see that
I have a drop shadow
which is this area down here
and I have, here's the parameters
and you can select your parameters
you know, however you want but just you know
here's the thing about this you are going to experiment
just like everybody else. I experiment , I work with it, it's not like you know, I had this thing
clearly in my head when I started. No, it doesn't work that way
a lot of times you are
kind of fishing, you kind of like working with this thing, Okay, does that look good?
No...does that color work?...No... does that color work? Does that typestyle work with it?
No...then keep working 'til you get it...
until you find it
uh... even on the size...or the thickness... or the weight...or the
all that is workable, you can keep working
Alright, then I
added a bevel to kind of give it a three- dimensional
feel to it, I didn't want it too thick
too three-dimensional...I just wanted it
right there, so that's where I left it
and then I added a stroke
And here's the color that I chose
I didn't want it to...I wanted it to
fit within the colors that are being used, kind of like in
between this "beach city" and
the ocean color that I have here
and so that's what I came up with. The thickness is at 18, it could have been
anything, right?
Your's might be different.
Anyway, that's my logo
I saved it as a psd or
or as a Photoshop file...
then I also saved it
as a Tiff file
because of
uh... Oh, and the Tiff file would be
flattened. Okay? So, I'll
flatten this and then I'll go ahead and show you how I saved it into a Tiff file, you say save as and then
Photoshop, no I say Tiff and as you can see
it's already has been saved as a Tiff file
uh... here's my Photoshop file
you have them both there and since I don't need them and I already have them, I'll say
and I'll select this all
because it's a Tiff file now
Say "Command C", copy
then I'm going to go
over here
and I'm going to go to the clip art, (I'm sorry)
here and say
and it pasted right into that area and now I'll just go
in there
transform scale
and go like this
press shift, copy press shift
we keep reducing
it down
you get it to the size that you want, that's about right...I going to leave it there, anyway I'll say okay...
Now, what's wrong with this picture? Nothing...
Now, if you notice it's staying within
this mask area, this art clipping mask...
later on I am going to show you how to actually come up with this if that's what you
really need...
Right now, I only...
I'm taking you only so far
as to help you to develop your logo, and that kind of thing,
Making a presentation of the logo is
is a different subject so I really won't go into that right now
basically, I had some colors here...I had a red white, and a black...I can actually change
any color I want and since this is
and since this is a white
tee shirt, you know, a
white background on the logo, I made it
to fit within this thing and here's
what I ended up with
sort of a grayish tee shirt, you know not...
totally white, kind of a gray tee shirt
and uh... I added a background to it
this is going to be the presentation of
the tee shirt or the logo on the tee shirt.
We're not going to go in to how I developed this, because basically
this is a different subject
What I really wanted to show you was how to get involved
in doing
a logo, or a tee shirt, or a design for a t-shirt
One last thing that I need to tell you... is that the uh... we need to send
this to a
a printer so that being the case
this image has to be set up as a CMYK
which is cyan,
yellow and black
uh... by doing that you go to image
up at the top here, CMYK color
don't flatten, that means you don't flatten
the image on the
layers here, by saying okay
you're about to convert to CMYK, that's what you intended to do, so say okay and
uh... it is now
Now, once this is done and your image is sent to the printer
two things you can ask the printer, how do you want
dot pattern to be...tell me what your parameters are because
every printer is...
is not going to have the exact
same equipment
or screens, so you'll have to work within
their quality standards
you know, deciding on a printer's quality standards is very important
but yet it's not going to break or or make the bank
with regard to how good the quality is because most of these printers are
competing with each other so they're going to be
there, quality wise so
or the best thing to do, like I said
is to just call them,
ask them what their parameters are on the dot pattern
and you can set up the dot pattern to
fit their qualifications or as
I would recommend an even better way of doing it, it just to send them the file
let them do
the dot pattern parameters on their own.
Because they know what
best fits their
machinery and/or
screens and equipment. Okay? We'll
say goodbye
and we'll talk to you soon. Goodbye!