Marketing Trends for 2013 :: Good Morning Marketers (ep 510)

Uploaded by thundertechvideo on 19.11.2012

Welcome to Good Morning Marketers.
My name is Justin Smith.
I'm in an interactive developer
here at Thunder Tech.
And joining me this morning is Andrea Aber, the Account
Services Team Manager.
Good morning, Andrea.
ANDREA ABER: Good morning, Justin.
This morning we're going to be discussing a few of our
favorite trends that we covered in our fourth annual
Marketing Trends event.
Within those trends, we broke it out into three different
Those categories are Socializing Your Brand, Sizing
Up Your Data, and Strategizing Your Process.
With Strategizing Your Process, one of
those trends is COPE.
COPE stands for Create Once, Publish Everywhere.
It's a great method when you have small
staff and limited resources.
So as an example, if you're going to send out an email,
take that email content and also tweet it out.
But remember it has to be 140 characters or less.
So as we're creating these messages and sending them out,
we're collecting a lot of data about who's reading them,
who's interacting with them, who's clicking on our links.
So there's been a lot of buzz lately with big data and how
it relates to marketing.
We're collecting data from many, many more channels, many
more sources.
So the big challenge there begins to be how do we use
that data and how do we use it well.
So we see big data really working really well to find
the right offer, the right context, the right time, and
the right channel.
So, obviously, big data-- we've heard a lot about it.
It's really important.
From there, what about social media?
JUSTIN SMITH: So we did talk a lot about social.
One of the big trends that we discussed, in terms of social
media, was social CRM.
So social media is really great for building
It works really well for friends to communicate.
Hey, Andrea, let's go get drinks after dinner.
Or, I can wish you a happy birthday on
your Facebook wall.
It gets a little awkward, though, when brands start
coming into that space and pushing out
their marketing messages.
You know, buy my product or check out this
new service we offer.
Consumers don't really want that.
So the challenge becomes how do we build good relationships
with brands?
Social CRM then becomes a great system for that because
it allows you to incorporate social media attributes into
your CRM profiles.
So you can begin to see which Twitter user is clicking on
your links that you're posting or that you're tweeting and
how they're interacting with you on Facebook or Pinterest,
things like that.
ANDREA ABER: Great, Justin, that's all fantastic
To learn more about the marketing trends for 2013, you
can visit, or you
can contact us through our website at Thank you.
Welcome to good morning-- ah, no.

ANDREA ABER: Well, to turn, to turn.
Where do I come up with this stuff?