I am wine - Cerreto Libri #1 - Wine: natural foods' Trojan horse


Uploaded by iamwinetv on 10.03.2012

Transcript:
Well, sometimes it happens that people come to visit our cooperative
and ask me what is going on here,
what does “biodinamic” mean or, properly,
what does “biodinamic agricolture” mean, bah.
More than anything is the final place of a project
which serve to recall an asset that is being lost:
the land, the Mother Land, the land-resource.
The land we can't give up.
So what is alternative in here?
Well, we are trying to produce wine respecting the soil, making it stronger;
and there are information, data, meetings and collective experiences
that lead us to this solution,
but nowadays these kind of experiences are still closed in books,
just for the specialists' interests;
maybe common people can't understand what we are talking about,
nor can understand that they themselves are likely to be the ones without natural products and soil.
So what we are doing?
We start from some products which drew the attention of the market, important for critics, Taste, Aesthetic.
From this starting point we are trying to get to the bigger picture.
This is way when we are talking about Wine
we don't want to be writing “refined literature” anymore,
the sophisticated game of what Wine is, its taste, perfume and so on;
instead we use (and call) our wine as a Trojan Horse,
to sneak where there is no attention, no ability to understand reality.
Our wine is a peculiar Trojan Horse,
not only because it goes through the walls of those who didn't want it, or considered it an enemy,
but also because it enters in the domestic walls of those
who have never known or been able to defend their own aspiration to understand how things are going on;
so, it's not an “evil” Trojan Horse as Ulysses' and the Achaenans',
but at the same time it's a war machine itself,
and this is the way we want it,
that is, a way to speak about the complexity of this problem.
I'm very angry about the certifications issue.
I mean, why do we have to pay to produce organic goods?
I find it quite contradictory,
because on the other hand who produces polluted goods has an easiest path.
Those who produce “conventional” goods don't need anything more,
and their final products are already privileged on the market
- large retailers, favorable prices;
moreover a chemically treated product is more stable,
it hasn't got problems with transportation;
labels are designed interpreting consumers' desires,
therefore it is a more reassuring product,
but unfortunately it isn't the best choice neither for health nor for protecting wine's essence;
because I need to know "what wine is",
and this is something difficult:
as I told you before, it's easier to say what wine is not;
and the same goes for olive oil (extra virgin olive oil)
We ask for a distinction,
just as we discern industrial from homemade products,
this should be the certification (I just think consumers should be aware of products, ingredients and chemical components, both when they are used or not)
I think the Government should be the first one interested in it.
I would like to go to the Parliament
- if we were going through good times, which I guess we are not [August 2011] -
and say: “Let's propose a law to write on all products
- not only for wine but also flour, canned tomatoes and so on -
whether they are "taxed product, or better product contributing to ecological issues" or not;
so if they pollute they fix it by paying a tax
(even though lower than the environmental damage caused).
For organic products this tax is not necessary,
because they don't pollute at all.
We don't want to accuse anyone,
it's just the truth,
and truth can't be scandalous
(at the times, though).
If we work together we can find the right solution.
This is my suggestion.