CCPE NewsLink Sport Management


Uploaded by AMPCENTER on 01.05.2012

Transcript:
[ MUSIC ]
>> HELLO I'M NINA CASH AND WELCOME TO NEWSLINK.
I'M IN SUNNY SAN DIEGO,
CALIFORNIA AT THE SPECTACULAR HALL OF CHAMPIONS MUSEUM.
WE'RE GOING TO BE HIGHLIGHTING THE SPORT MANAGEMENT MASTER'S
DEGREE PROGRAM AT CALIFORNIA STATE UNIVERSITY LONG BEACH.
ON THIS SEGMENT, WE'LL BE HIGHLIGHTING SOME SPECIAL
FEATURES AS WELL AS THE PROFESSIONAL BENEFITS
OF EARNING THIS GRADUATE DEGREE.
00:39
[ MUSIC ]
>> MY NAME IS STEVE BUCHAN AND I AM THE ASSOCIATE DIRECTOR
OF THE GRADUATE PROGRAM IN SPORT MANAGEMENT HERE
IN LONG BEACH STATE AND AN ALUMNI OF THIS UNIVERSITY.
FROM OUR STANDPOINT, IT IS CALLED THE BUSINESS OF SPORT
AND IT'S GEARED TOWARDS THE PRACTICAL SIDE.
WE BALANCE OUR THEORY AND WE BALANCE THE PRACTICAL
AND IN 18 MONTHS, OUR STUDENTS ARE READY TO GO
OUT TO THE REAL WORLD AND GET A REAL JOB.
>> MY NAME IS ANGELA LACHICA.
I'M THE VICE PRESIDENT HERE AT THE SAN DIEGO HALL OF CHAMPIONS
AND SAN DIEGO SPORTS COMMISSION.
THE HALL OF CHAMPIONS IS SAN DIEGO'S SPORTS ATHLETIC
RECOGNITION AND HALL OF FAME.
WE'RE ALSO HOME OF THE SAN DIEGO SPORTS COMMISSION WHICH OPERATES
ON A NATIONAL LEVEL BRINGING EVENTS HERE INTO SAN DIEGO.
>> MY NAME IS DEDAN BROZINO.
I WAS A MEMBER OF LEARNING TEAM 12 IN THE GRADUATE PROGRAM
OF SPORT MANAGEMENT AND RIGHT NOW,
I'M THE ASSISTANT ATHLETIC DIRECTOR FOR DEVELOPMENT
AT LONG BEACH STATE ATHLETICS.
THE BIGGEST DRAW FOR ME TO THE GRADUATE PROGRAM
IN SPORT MANAGEMENT AT CAL STATE LONG BEACH WAS THE
INTERNSHIP PROGRAM.
IT'S AN 18 MONTH PROGRAM IN GENERAL
AND YOU GET 3 INTERNSHIP OPPORTUNITIES THROUGHOUT THOSE
18 MONTHS.
>> WHEN PEOPLE COME TO THE PROGRAM,
MANY OF THEM THINK THEY'RE GOING TO BECOME THE GENERAL MANAGER
OF THE ANGELS OR THE DODGERS, OR ARE GOING TO WORK
FOR THE CLIPPERS OR THE LAKERS.
>> SURE.
>> OR THEY'RE GOING TO GO ANYWHERE IN THE UNITED STATES.
ALL OF A SUDDEN THEY FIND OUT THAT THERE ARE
SO MANY OTHER OPPORTUNITIES.
THE LARGEST SPORTS ORGANIZATION
IN THE WORLD IS THE SPECIAL OLYMPICS AND WE HAVE MANY
OF OUR FOLKS WHO HAVE DECIDED TO GO THE NONPROFIT ROUTE.
FOLKS WILL GO IN AND THEY'LL FIND
OUT THAT THEY THOUGHT THEY'RE GOING TO BE A MARKETING GURU
AND THEY THEN REALIZE THAT SALES WAS THE BEST FIT FOR THEM.
SO THIS PROGRAM GETS THEIR FEET INTO THE WATER SO TO SPEAK
SO THAT THEY COULD FIGURE
OUT WHETHER IT'S RIGHT FOR THEM OR NOT.
>> IT WAS UNIQUE TO OTHER PROGRAMS BECAUSE IT PREPARED ME
FOR PRACTICAL EXPERIENCE.
THE FACT THAT IT'S PROFESSIONALLY TAUGHT REALLY
STANDS OUT AMONGST OTHER PROGRAMS.
>> WE HAVE GREAT INSTRUCTORS.
WE HAVE A NICE BALANCE BETWEEN THEORY AND PRACTICAL.
YOU KNOW WHEN YOU THINK ABOUT HAVING THIS PRESIDENT OR CEO
OF SPECIAL OLYMPICS COME IN AND HELP TEACH A MARKETING CLASS...
>> SOME OF MY FAVORITE CLASSES WERE FINANCE
WITH ANDY ROUNDTREE.
LOVED THAT CLASS!
HE MADE FINANCE...
>> HE MADE YOU LIKE NUMBERS?
>> YEAH, I DO NOT...I HATE NUMBERS.
HE MADE ME LIKE NUMBERS AND HE PUT IT INTO PRACTICAL TERMS,
YOU KNOW JUST...AND BRINGING IN YOU NOW REAL BUDGETS
FROM THE ANGELS I MEAN IT WAS AN UNPARALLELED EXPERIENCE.
>> THE CLASSES I ENJOYED THE MOST WERE THE ONES
WHERE THE PROFESSORS WERE REAL WORLD PEOPLE.
IN OTHER WORDS, THEY HAD REAL WORLD STORIES TO TELL YOU
ABOUT THEIR EXPERIENCE IN THE SPORT INDUSTRY;
ABOUT THEIR EXPERIENCE IN WORLD.
>> WE HAVE SOMEONE RIGHT NOW WHO IS RUNNING A VENUE
FOR THE SUMMER OLYMPICS IN LONDON, SO THERE ARE FOLKS ALL
OVER THE PLACE AND THERE ARE SO MANY JOBS OUT THERE
THAT IF YOU GET THE RIGHT EXPERIENCE, YOU CAN GET YOURSELF
INTO THE RIGHT POSITION.
>> ANGELA, THIS IS SO IMPRESSIVE;
A GRADUATE OF OUR PROGRAM AND YOU ARE
IN CHARGE OF THIS WHOLE PLACE?
LOOK AT THIS WALL.
THIS HALL OF FAME...
TONY GWYNN BASEBALL...
BY THE WAY GO JACK RABBITS; POLY JACK RABBITS.
TONY HAWK (SKATEBOARDING), ELVIN HAYES (BASKETBALL),
YOU HAVE FOOTBALL; IMPRESSIVE.
>> THERE IS NO PREREQUISITE FOR OUR PROGRAM.
WE'VE GOT FOLKS THAT COME IN WITH BUSINESS DEGREES,
WITH GLOBAL ARTS DEGREES,
KINESIOLOGY DEGREES; YOU NAME THE DEGREE.
LAW DEGREES; FOLKS THAT WANT TO GO OUT AND BECOME SPORTS AGENTS.
>> SPORTS IS NOT THE EASIEST OF INDUSTRIES;
IT'S VERY COMPETITIVE.
THERE IS A LOT OF LONG HOURS AND A LOT OF LOW PAY,
BUT IT DEFINITELY WILL PAY OFF IF YOU'RE TRULY PASSIONATE IT
AND YOU TRULY KEEP THAT END GOAL IN MIND.
>> I THINK THE BEST 3 WORDS
TO DESCRIBE THIS PROGRAM IS REWARDING HARD WORK.
IF YOU'RE COMING INTO THIS PROGRAM AND YOU'RE WILLING
TO WORK HARD AND TAKE THE OPPORTUNITY AFFORDED TO YOU
BY THE PROFESSORS AND THE INTERNSHIP ADVISORS
AND THE ADVISORS OF THE PROGRAM IN GENERAL,
YOU CAN REALLY DO GREAT THINGS AND GO TO NEW HEIGHTS.
>> REAL WORLD PREPARATION.
WE TAKE THE BALANCE OF THEORY AND WE TAKE THE PRACTICAL,
AND THEN WE PREPARE OUR STUDENTS TO GO OUT
AND ACTUALLY DO SOMETHING.
>> INCREDIBLY LUCKY AND FORTUNATE [LAUGHS].
I MEAN I HAVE A SMILE ON MY FACE EVERY SINGLE DAY,
BUT I CAN ALSO LOOK BACK AND KNOW THAT I PUT A LOT OF HOURS
INTO GETTING TO WHERE I AM SO I'M PROUD OF THAT AND I'M PROUD
OF THE TEAM THAT YOU KNOW I'VE BUILT
AND THE RELATIONSHIPS I'VE HAD ALONG THE WAY.
THE LONG BEACH PROGRAM, ALL OF THEIR ALUM
AND THEIR CURRENT ADVISORS ARE VERY SUPPORTIVE OF ANYTHING
THAT THEIR ALUMNI'S DO.
>> IF YOU LOVE SPORTS AND WANT TO HIT A HOME RUN
WITH YOUR CAREER, THEN STOP SITTING ON THE SIDELINES AND GET
IN THE GAME WITH A MASTERS DEGREE PROGRAM
IN SPORT MANAGEMENT
FROM CALIFORNIA STATE UNIVERSITY LONG BEACH.
THANKS FOR WATCHING THIS SEGMENT OF NEWSLINK, I'M NINA CASH.
WE'LL SEE YOU NEXT TIME.
[ MUSIC ]