National Council on the Arts Meeting 6-25-2010


Uploaded by NEAarts on 05.07.2010

Transcript:

Landesman: GOOD MORNING, EVERYONE.
I'M ROCCO LANDESMAN,
CHAIRMAN OF THE NATIONAL ENDOWMENT FOR THE ARTS.
AND THE 170th MEETING OF THE NATIONAL COUNCIL ON THE ARTS
IS NOW IN SESSION.
I WOULD LIKE TO WELCOME EVERYONE THIS MORNING,
COUNCIL MEMBERS, NEA STAFF,
THE COLLEAGUES WHO HAVE JOINED US HERE IN PERSON,
AND EVERYONE WATCHING VIA THE WEBCAST.
FOR THE RECORD,
THE COUNCIL MEMBERS WHO ARE PRESENT
ARE MUSEUM DIRECTOR JIM BALLINGER
FROM PHOENIX, ARIZONA.
THEATER DIRECTOR, PRODUCER, EDUCATOR BEN DONENBERG
FROM LOS ANGELES, CALIFORNIA.
SYMPHONY ORCHESTRA CONDUCTOR JOANN FALLETTA
FROM BUFFALO, NEW YORK, AND NORFOLK, VIRGINIA.
SINGER/SONGWRITER LEE GREENWOOD FROM NASHVILLE, TENNESSEE,
AND SACRAMENTO, CALIFORNIA.
ARTS CONSULTANT JOAN ISRAELITE FROM KANSAS CITY, MISSOURI,
MY HOME STATE.
ARTS ADVOCATE CHARLOTTE KESSLER FROM COLUMBUS, OHIO.
CHARLOTTE IS THERE.
SHE JUST WRANGLED A COMMITMENT OUT OF ME
TO VISIT COLUMBUS AND CINCINNATI, SO...
[ LAUGHTER ]
WE'RE DOING IT.
WRITER BRET LOTT FROM CHARLESTON, SOUTH CAROLINA.
WE'VE ALSO TALKED ABOUT GOING THERE.
IT'S ONE OF MY FAVORITE PLACES.
GRAMMY WINNER IRVIN MAYFIELD FROM NEW ORLEANS, LOUISIANA,
WHICH IS MY FAVORITE CITY.
I KNOW I'M NOT SUPPOSED TO EDITORIALIZE ABOUT ALL THIS.
PATRON STEPHEN PORTER FROM WASHINGTON, D.C., OUR LOCAL GUY.
VISUAL ARTIST BARBARA ERNST PREY FROM LONG ISLAND, NEW YORK.
AND FILM AND TV EXECUTIVE FRANK PRICE
FROM LOS ANGELES, CALIFORNIA.
WE REGRET THAT THREE COUNCIL MEMBERS
COULD NOT ATTEND TODAY'S MEETING --
MIGUEL CAMPANERIA, TERRY TEACHOUT, AND KAREN WOLFF.
BEFORE PROCEEDING FURTHER WITH THIS MORNING'S AGENDA,
FOR THE RECORD,
MAY I HAVE A MOTION TO APPROVE THE MINUTES
OF THE OCTOBER AND MARCH COUNCIL MEETINGS?
-IS THERE A SECOND? -Woman: SECOND.
Landesman: ALL IN FAVOR, PLEASE SAY AYE.
All: AYE.
Landesman: ANY OPPOSED? THANK YOU.
SINCE THE MARCH COUNCIL MEETING,
JASON SCHUPBACH HAS JOINED THE NEA AS OUR NEW DESIGN DIRECTOR.
HE BRINGS AN IMPRESSIVE RéSUMé OF WORK
SUPPORTING THE CREATIVE ECONOMY AND CREATIVE PLACE-MAKING.
HE MOST RECENTLY SERVED
AS MASSACHUSETTS' CREATIVE ECONOMY INDUSTRY DIRECTOR,
WHERE ONE OF HIS PRIMARY FOCUSES WAS
THE GROWTH AND SUPPORT OF THE DESIGN SECTOR.
BEFORE THAT POST,
HE WAS THE DIRECTOR OF ARTS LINK,
A FORD FOUNDATION INITIATIVE
AIMED AT CREATING AFFORDABLE SPACE AND ENVIRONMENTS
FOR CREATIVE ENTREPRENEURS.
JASON HAS ALSO WORKED FOR THE MAYOR'S OFFICE
AND DEPARTMENT OF CULTURAL AFFAIRS IN CHICAGO
AND THE DEPARTMENT OF CULTURAL AFFAIRS IN NEW YORK CITY.
HE IS A GRADUATE
OF THE UNIVERSITY OF NORTH CAROLINA, CHAPEL HILL,
AND RECEIVED A MASTER'S DEGREE
IN CITY PLANNING AND URBAN DESIGN FROM MIT.
JASON BRINGS REAL EXCITEMENT AND ENERGY TO THE ENDOWMENT,
AND HAS DIVED RIGHT INTO WORKING WITH THE 25th-ANNIVERSARY GRANTS
FOR THE MAYORS' INSTITUTE OF CITY DESIGN,
THE PLANNING FOR OUR TOWN AND OUR CORE GRANTS
IN SUPPORT OF GOOD DESIGN.
JASON IS AN ELOQUENT ADVOCATE
FOR THE ROLE THAT THE ARTS CAN PLAY
IN CREATING LIVABLE, SUSTAINABLE COMMUNITIES.
WE'RE ALL THRILLED TO HAVE JASON HERE.
WELCOME.
[ APPLAUSE ]
TO GO OFF-SCRIPT, HE'S GREAT.
FOR OUR FIRST PRESENTATION OF THE MORNING,
I WOULD LIKE TO INVITE SUNIL IYENGAR,
OUR DIRECTOR OF RESEARCH AND ANALYSIS, TO JOIN US.
SUNIL WILL BE PRESENTING THE HIGH-LEVEL FINDINGS
FROM THE NEA's LAST RESEARCH REPORT,
"AUDIENCE 2.0: HOW TECHNOLOGY INFLUENCES ARTS PARTICIPATION."
FOR A FIRST FOR THE AGENCY,
WE'RE EXCLUSIVELY RELEASING THIS REPORT ONLINE
IN AN INTERACTIVE PFD -- PDF, EXCUSE ME --
AVAILABLE TO EVERYONE AT arts.gov.
SUNIL?
Iyengar: THANK YOU VERY MUCH, ROCCO.
HOPEFULLY, IT WON'T BE OUR LAST RESEARCH REPORT,
BUT ACTUALLY OUR MOST RECENT ONE.
GOOD MORNING, EVERYONE.
SOME OF YOU WILL RECALL THAT IN MARCH,
I REPORTED TO COUNCIL WITH THE FULL RESULTS
OF THE 2008 SURVEY
OF PUBLIC PARTICIPATION IN THE ARTS.
AS I SAID AT THE TIME,
THIS SURVEY, KNOWN AS THE SPPA, IS THE LARGEST REGULAR STUDY
OF ARTS PARTICIPATION HABITS NATIONWIDE
THAT WE CONDUCTED IN PARTNERSHIP WITH THE U.S. CENSUS BUREAU.
IN 2008, THE MOST RECENT SURVEY HERE,
WE REACHED MORE THAN 18,000 ADULTS
FOR A TOTAL RESPONSE RATE EXCEEDING 80%.
BECAUSE THE SPPA IS PART OF A LARGER CENSUS SURVEY,
RESULTS ARE VIEWED AS REPRESENTATIVE
OF THE U.S. ADULT POPULATION.
SINCE THE SURVEY'S INCEPTION IN 1982,
ARTS AND CULTURAL ORGANIZATIONS,
POLICY-MAKERS, EDUCATORS, AND JOURNALISTS
USE THE DATA TO GRASP SHIFTING TRENDS
IN AMERICAN ARTS AND LEISURE ACTIVITIES.
ALONG WITH THE RELEASE OF THE FULL SURVEY REPORT,
OUR OFFICE CALLED FOR A SERIES OF MONOGRAPHS
TO MINE THE DATA FURTHER.
TOPICS COVERED BY THOSE MONOGRAPHS
INCLUDE MEDIA, TECHNOLOGY, AND THE ARTS,
AGE, RACE, AND ETHNICITY IN ARTS PARTICIPATION,
ARTS LEARNING, AND ARTS MAKING.
TODAY, I'LL BE PRESENTING ON THE FIRST OF THESE STUDIES --
"AUDIENCE 2.0: HOW TECHNOLOGY INFLUENCES ARTS PARTICIPATION."
THIS IS BASED ON A MONOGRAPH SUBMITTED TO US
BY SAMEER BAWA AND KEVIN WILLIAMS
OF BBC RESEARCH AND CONSULTING.
I SHOULD STRESS THAT BBC's RESEARCH
HAS NO AFFILIATION TO THE BRITISH BROADCASTING COMPANY.
AND WE POSTED IT ON OUR WEBSITE THIS MORNING.
THE REPORT EXAMINES THE ROLE OF ELECTRONIC AND DIGITAL MEDIA
IN ARTS PARTICIPATION.
I KNOW WE'VE GONE WELL BEYOND THE POINT
WHERE IT'S BECOME COMMONPLACE
TO TALK ABOUT THE UBIQUITY OF MEDIA AND TECHNOLOGY
IN OUR LIVES.
STILL, IT HELPS TO SEE THE NUMBERS.
A FEW MONTHS AGO,
THE FEDERAL COMMUNICATIONS COMMISSION
RELEASED SURVEY RESULTS ABOUT BROADBAND INTERNET USE
IN THE UNITED STATES,
AND THEY ALSO COLLECTED DATA
ABOUT SOME POPULAR FORMS OF MEDIA IN GENERAL.
YOU SEE THAT 86% OF AMERICAN ADULTS
HAVE CABLE OR SATELLITE TV AT HOME.
THE SAME PERCENTAGE, INCIDENTALLY,
THAT OWN A CELLPHONE.
NEARLY 80% HAVE A DESKTOP OR LAPTOP COMPUTER.
AND TWO-THIRDS OF U.S. HOUSEHOLDS
NOW HAVE BROADBAND INTERNET ACCESS.
IT WON'T SURPRISE MANY OF YOU,
BUT USE OR OWNERSHIP OF THESE TECHNOLOGIES HAS ACCELERATED,
PARTICULARLY AMONG CHILDREN AND TEENAGERS IN RECENT YEARS,
ACCORDING TO OTHER DATA SOURCES.
NOW, WITH THESE STATS IN THE BACKGROUND,
CLEARLY WE WOULD WANT TO KNOW
HOW DO AMERICANS USE TECHNOLOGY TO ENGAGE WITH ART?
SO HERE'S WHAT WE SOUGHT TO UNDERSTAND
USING THE 2008 SPPA DATA.
WE WANTED TO KNOW
WHO IS PARTICIPATING IN THE ARTS VIA MEDIA?
IN OTHER WORDS, WHAT IS THE RANGE AND EXTENT
OF MEDIA-BASED ARTS PARTICIPATION
IN THE UNITED STATES?
WE ALSO WANTED TO KNOW WHAT FACTORS BEAR
ON THE LIKELIHOOD OF PEOPLE USING MEDIA TO ENGAGE WITH ART.
CAN WE MORE OR LESS PREDICT THEIR PARTICIPATION HABITS,
GIVEN CERTAIN KNOWLEDGE?
AND FINALLY, WE WANT TO DEFINE THE RELATIONSHIP
BETWEEN MEDIA ARTS ACTIVITIES
AND OTHER TYPES OF ARTS PARTICIPATION.
IS MEDIA USE CROWDING OUT ARTS PARTICIPATION,
OR IS IT POSSIBLY AIDING IT?
IT'S IMPORTANT TO KNOW THAT EVEN BACK IN 1982,
THE FIRST YEAR WE CONDUCTED
THE SURVEY OF PUBLIC PARTICIPATION IN THE ARTS,
WE ASKED AMERICAN ADULTS ABOUT THEIR MEDIA PARTICIPATION HABITS
WITH RESPECT TO A FEW TECHNOLOGIES.
NOW, OBVIOUSLY,
THOSE TECHNOLOGIES HAVE DEVELOPED OVER TIME.
YOU'LL SEE THAT IN THE SURVEY'S FIRST YEAR, WE TRACKED --
WE ASKED ABOUT USE OF RADIO, AUDIO RECORDINGS --
LITERALLY RECORDS AND CASSETTES, NO 8-TRACKS --
AND TV VIEWING.
THEN, BETWEEN '82 AND '92, WE CHANGED THE SURVEY SLIGHTLY
TO ADD QUESTIONS ABOUT CDs TO THE AUDIO RECORDINGS
AND ALSO VIDEO CASSETTES.
NEXT, IN '02,
WE UPGRADED VIDEO RECORDINGS TO INCLUDE DVDs,
AND FOR THE FIRST TIME, WE ASKED ABOUT INTERNET USE.
FINALLY, IN 2008,
WE ADDED COMPUTERS AND MOBILE DEVICES TO THE LIST --
LAPTOPS, CELLPHONES, AND OTHER HANDHELD DEVICES.
TO ACCOMMODATE THIS GROWING RANGE OF MEDIA OPTIONS,
WE CONSOLIDATED OUR QUESTIONS
ABOUT THOSE DIFFERENT TYPES OF MEDIA
INTO ONE BASIC QUESTION, WHICH FOLLOWS.
WE ASKED ADULTS, "DURING THE LAST 12 MONTHS,
"DID YOU WATCH OR LISTEN TO
"ANY RECORDED OR LIVE BROADCASTED ARTS PERFORMANCES
"ON YOUR TELEVISION, RADIO, OR ON YOUR COMPUTER,
"INCLUDING WATCHING OR LISTENING ON PORTABLE MEDIA DEVICES
SUCH AS AN iPod, CELLPHONE, OR PORTABLE DVD PLAYER?"
THAT'S QUITE A MOUTHFUL.
BUT AFTER READING THIS -- I SHOULD ALSO SAY THAT WE --
BECAUSE THE SURVEY QUESTIONS WERE GENERATED IN '06 AND '07,
WE DIDN'T SPECIFICALLY MENTION
EMERGING ITEMS SUCH AS THE KINDLE,
AND WE COULDN'T HAVE ANTICIPATED,
FOR EXAMPLE, THE iPad.
NEVERTHELESS, WE HOPE THIS CATEGORY WAS BROAD ENOUGH
TO CAPTURE ALL THE POSSIBILITIES THAT WERE EXISTING IN 2008.
AFTER READING THIS QUESTION,
WE WENT ON TO ASK ADULTS ABOUT CERTAIN KINDS OF PERFORMANCES.
SPECIFICALLY, WE ASKED ADULTS WHETHER IN THE PAST 12 MONTHS
THEY USED ANY OF THOSE TECHNOLOGIES
TO VIEW OR LISTEN TO WORKS IN THESE ART FORMS --
CLASSICAL MUSIC, JAZZ, DANCE, LATIN MUSIC,
MUSICAL PLAYS, NON-MUSICAL PLAYS, OPERA,
AND PROGRAMS ABOUT ARTISTS, ARTWORKS, OR MUSEUMS,
AND PROGRAMS ABOUT BOOKS OR WRITERS.
BUT WE ALSO FOR THE FIRST TIME IN 2008
HAD A SET OF SPECIFIC QUESTIONS FOCUSED ON INTERNET USE ALONE.
HERE ARE THE ACTIVITIES WE INQUIRED ABOUT.
WE ASKED ADULTS IF WITHIN THE 12-MONTH PERIOD,
THEY'D USED THE INTERNET TO VIEW, LISTEN TO, OR DOWNLOAD
LIVE OR RECORDED MUSIC, THEATER, OR DANCE PERFORMANCES.
AND I SHOULD STRESS WE DIDN'T SPECIFY THE MUSIC TYPE,
FOR EXAMPLE, OR THE DANCE TYPE.
VIEWING VISUAL ARTS,
SUCH AS PAINTING, SCULPTURE, PHOTOGRAPHY ONLINE.
OBTAINING INFORMATION ABOUT THE ARTS,
SPECIFICALLY ABOUT MUSIC, THEATER, OR DANCE PERFORMANCES.
THAT INCLUDED TICKET PURCHASING
AND INFORMATION ABOUT ARTS EXHIBITS.
AND TWO MORE THINGS WITH INTERNET ARTS --
WE ASKED ABOUT CREATING
OR POSTING PEOPLE'S INDIVIDUAL ARTWORK --
DESIGN, MUSIC, PHOTOGRAPHY,
FILMS, VIDEOS, AND CREATIVE WRITING.
AN INTERESTING THING ABOUT FILMS IS THAT WE --
BECAUSE OUR SURVEY PLANNERS HAD A HARD TIME DISTINGUISHING
ART-RELATED MOVIE CONTENT FOR THE GENERAL POPULATION,
WE DON'T ASK ABOUT FILM VIEWING IN THIS SURVEY.
SPECIFICALLY, WE DON'T ASK ABOUT ARTS-RELATED TYPE FILM CONTENT.
IT'S A PROBLEM WE HOPE TO TACKLE FOR OUR NEXT SURVEY IN 2012.
SORRY, AND FINALLY, WE ASK ABOUT READING ONLINE --
NOVELS, SHORT STORIES, POEMS, ARTICLES, ESSAYS, AND BLOGS.
I WON'T BE COVERING THE READING RESULTS HERE
BECAUSE WE'VE TREATED THEM EXTENSIVELY ELSEWHERE,
THOUGH THERE IS A SEPARATE CHAPTER IN THIS REPORT
ON READING THROUGH ELECTRONIC MEDIA.
NOW, I THINK THE BIG TAKE-AWAY STAT IS
THAT MORE THAN HALF OF ALL U.S. ADULTS,
53% OR 118 MILLION OF THEM,
PARTICIPATED IN THE ARTS THROUGH ELECTRONIC MEDIA.
THIS MEANS THEY DID ONE OR MORE OF THESE ACTIVITIES
INVOLVING MEDIA, TECHNOLOGIES, AND THE ARTS.
SORRY.
CLASSICAL -- THEY VIEWED OR LISTENED TO CLASSICAL MUSIC,
DANCE, INCLUDING BALLET, JAZZ.
AND THE TYPES OF DEVICES, REMEMBER,
INCLUDE TV, RADIO, LISTENING THROUGH CDs, VIEWING DVDs,
USING THE COMPUTER OR HANDHELD DEVICES.
JUST A BUNCH OF THEM THROWN IN, INCLUDING INTERNET USE.
NON-MUSICAL PLAYS, OPERA.
YOU SEE THE PERCENTAGES HERE, YOU SEE THAT CLEARLY,
CLASSICAL MUSIC KIND OF LEADS THE PACK, I SUPPOSE,
IN TERMS OF THE ART FORMS WE INQUIRED ABOUT
THAT PEOPLE ENJOYED THROUGH ELECTRONIC MEDIA.
WE ALSO SAW THAT WHEN YOU ASK SPECIFICALLY ABOUT INTERNET USE,
WE FOUND THAT 21% USED THE INTERNET
TO VIEW OR DOWNLOAD AN ARTS PERFORMANCE.
THAT'S HIGHER THAN ANY OF THE OTHER PERCENTAGES.
AND YOU'LL ALSO SEE THAT ABOUT 15% USE THE INTERNET
TO READ NOVELS, SHORT STORIES, OR POEMS.
THAT'S THE SECOND-HIGHEST RATE THERE.
NOW, I JUST WANT TO POINT OUT THAT ACTUALLY, ALL THESE --
LET ME EXPLAIN.
ALL THESE PEOPLE ARE WITHIN THAT 53% FIGURE.
BUT SOME OF YOU KNOW
THAT THE NEA HAS BEEN PAYING CLOSE ATTENTION FOR YEARS
TO A SELECT GROUP OF ARTS ACTIVITIES
KNOWN AS BENCHMARK ARTS ACTIVITIES,
BECAUSE WE HAVE COMPARABLE DATA GOING BACK TO 1982,
THE FIRST SURVEY YEAR,
AND SO WE'RE ABLE TO MONITOR TRENDS.
WHAT HAPPENS WHEN WE ASK IF ADULTS ARE EXPERIENCING
THOSE SPECIFIC ACTIVITIES THROUGH MEDIA?
IT TURNS OUT THAT 37% OF ALL ADULTS,
MORE THAN A THIRD,
ENGAGED WITH ONE OF THE BENCHMARK ARTS ACTIVITIES
THROUGH MEDIA.
THOSE ACTIVITIES ARE, AMONG THE PERFORMING ARTS,
CLASSICAL MUSIC, DANCE, JAZZ,
MUSICAL PLAYS, NON-MUSICAL PLAYS, OPERA.
AND ALSO, AMONG VISUAL ARTS,
PROGRAMS ABOUT ARTISTS, ARTWORKS, OR MUSEUMS,
REVIEWING VISUAL ART ONLINE.
THAT 30% FIGURE, 37% FIGURE,
IS ROUGHLY COMPARABLE TO THE 35% OF ALL ADULTS,
WHICH IS ABOUT 78 MILLION OF US,
WHO ATTENDED LIVE PERFORMING ARTS EVENTS OF THESE TYPES
IN '08, OR REVIEWED ART MUSEUMS OR GALLERIES.
VISITED ART MUSEUMS OR GALLERIES.
WHEN WE TURN TO THIS SLIDE, WE SEE WHY
THE OVERALL LIVE ATTENDANCE, ARTS ATTENDANCE, RATES
AND MEDIA PARTICIPATION FIGURES
ARE SO COMPARABLE FOR THE BENCHMARK ARTS.
AMERICAN ADULTS EXPERIENCE
CLASSICAL MUSIC, JAZZ, AND OPERA THROUGH MEDIA
AT SIGNIFICANTLY HIGHER RATES THAN THROUGH LIVE ATTENDANCE,
BUT THE REVERSE IS TRUE FOR THEATER,
WHICH STILL ATTRACTS LARGER NUMBERS OF AMERICANS
THROUGH LIVE PERFORMANCES.
SIMILARLY, WITH DANCE AND THE VISUAL ARTS,
MEDIA PARTICIPATION DOES NOT SEEM TO HAVE
ANY PARTICULAR ADVANTAGE OVER LIVE ATTENDANCE
IN TERMS OF NUMBERS OF AMERICANS THAT ENGAGE IN THOSE ART FORMS.
WHAT DO WE SEE
WITH ARTS PARTICIPATION ONLINE, EXCLUSIVELY?
WELL, NEARLY A QUARTER OF ALL U.S. ADULTS WENT ONLINE
AT LEAST ONCE IN THE COURSE OF A YEAR
TO OBTAIN INFORMATION
ABOUT A MUSIC, DANCE, OR THEATER PERFORMANCE, OR AN ARTS EXHIBIT.
THIS INCLUDES PURCHASING TICKETS ONLINE FOR THOSE ACTIVITIES,
AND 21% -- 1 IN 5 ADULTS -- WENT ONLINE
TO VIEW MUSIC, THEATER, OR DANCE PERFORMANCES.
14% EXPERIENCE VISUAL ARTS ONLINE,
INCLUDING SCULPTURE, PHOTOGRAPHY, OR PAINTINGS,
AND 5% WENT ONLINE
TO CREATE OR POST THEIR OWN PERFORMANCES OR ARTWORKS,
INCLUDING CREATIVE WRITING.
NOW, THAT'S ALL WELL AND GOOD,
BUT HOW OFTEN DO THEY DO THESE ACTIVITIES?
THE MOST NOTEWORTHY STAT HERE
IS THAT HALF OF ALL ADULTS WHO USE THE INTERNET
TO OBSERVE ARTS PERFORMANCES -- MUSIC, DANCE OR THEATER --
DO SO AT LEAST ONCE A WEEK.
AMONG ONLINE PARTICIPANTS FOR THE VISUAL ARTS,
THE FREQUENCY IS SPLIT ALMOST EVENLY
AMONG ONCE A WEEK, ONCE A MONTH, AND LESS THAN ONCE A MONTH.
MOST ART CREATION ONLINE OCCURS MONTHLY OR LESS FREQUENTLY.
THAT INCLUDES POSTING ARTWORK.
AND SEEKING INFORMATION ABOUT THE ARTS,
INCLUDING TICKET PURCHASES,
TENDS TO HAPPEN LESS THAN ONCE A MONTH
FOR MOST PEOPLE DOING THESE ACTIVITIES.
BUT I WANT TO EMPHASIZE A COUPLE OF POINTS HERE.
WHEN WE LOOK ACROSS THE BOARD
AT ARTS PARTICIPATION THROUGH MEDIA,
WE FIND THAT YOUNG ADULTS, 18- TO 24-YEAR-OLDS --
18- TO 34-YEAR-OLDS, TOO --
ARE IN THE VANGUARD OF USING THE INTERNET
BOTH TO CREATE OR POST ARTWORKS
OR TO VIEW OR LISTEN TO MUSIC, THEATER,
OR DANCE PERFORMANCES ONLINE.
SPECIFICALLY, JUST OVER HALF OF ALL ADULTS
WHO DO THOSE ACTIVITIES ONLINE ARE UNDER THE AGE OF 35.
IT'S ALSO WORTH NOTING,
THOUGH IT'S NOT ON THIS SLIDE, EITHER,
THAT 18- TO 34-YEAR-OLDS READ LITERATURE ONLINE --
NOVELS, SHORT STORIES, AND POEMS --
AT A HIGHER RATE THAN OTHER AGE GROUPS
AND AT A HIGHER RATE WHEN THEY TAKE PART
IN THE SO-CALLED BENCHMARK ARTS ACTIVITIES.
I'VE GIVEN YOU A SENSE OF WHAT THE STUDY SHOWS
ABOUT WHO IS PARTICIPATING IN THE ARTS THROUGH MEDIA
AND HOW OFTEN.
NOW LET'S TRY TO UNDERSTAND
WHAT FACTORS CONTRIBUTE TO THEIR PARTICIPATION.
EDUCATION AND URBAN RESIDENCE CAN BE DECISIVE FACTORS
IN MEDIA-BASED ARTS PARTICIPATION.
WE FOUND THAT AFTER CONTROLLING FOR OTHER DEMOGRAPHIC VARIABLES,
WHAT SEEMED TO MATTER MOST
WAS THE PARTICIPANTS' LEVEL OF EDUCATION,
AS WELL AS WHETHER THEY LIVED IN URBAN OR RURAL COMMUNITIES.
SPECIFICALLY FOR ADULTS WITH AT LEAST SOME COLLEGE EDUCATION,
THE LIKELIHOOD IMPROVED BY ABOUT 15 PERCENTAGE POINTS
COMPARED WITH HIGH-SCHOOL GRADUATES,
AND 24 POINTS,
COMPARED WITH ADULTS WHO HAD ONLY A GRADE-SCHOOL EDUCATION.
FOR METRO AREA RESIDENTS,
THE LIKELIHOOD IMPROVED BY ABOUT SIX PERCENTAGE POINTS,
COMPARED WITH RURAL RESIDENTS.
NOW, YOU MIGHT ASK WHAT OTHER FACTORS --
FOR EXAMPLE, THE AGE OF THE PARTICIPANT --
MIGHT PLAY A ROLE.
MANY OF US ASSUME THAT YOUNGER ADULTS
ARE THE MOST LIKELY OF ALL TO USE MEDIA,
PARTICULARLY SOME OF THE NEWER FORMS OF MEDIA,
FOR LEISURE ACTIVITIES,
AND AS I'VE EXPLAINED, THIS IS ESPECIALLY TRUE
OF BROAD CATEGORIES OF ART ACTIVITIES
EXCLUSIVELY ON THE INTERNET,
SUCH AS READING ONLINE OR CREATING OR POSTING ARTWORK.
BUT IS THIS ALSO TRUE OF PARTICIPATION
IN THE BENCHMARK ARTS ACTIVITIES?
HERE'S WHAT WE FOUND.
THE YOUNGEST AND OLDEST ADULTS WERE EQUALLY AS LIKELY
TO VIEW AND LISTEN TO ARTS THROUGH MEDIA,
AFTER WE CONTROLLED FOR OTHER DEMOGRAPHIC FACTORS.
BUT 25- TO 44-YEAR-OLDS WERE SOMEWHAT LESS LIKELY
THAN BOTH GROUPS, YOUNG AND OLD, TO PARTICIPATE.
INTERESTINGLY, INCOME SEEMED TO HAVE NO DIRECT IMPACT
ON LIKELIHOOD OF ARTS PARTICIPATION THROUGH MEDIA,
NOR DID RACE OR ETHNICITY.
BEAR IN MIND, HOWEVER, THAT WE'RE STILL TALKING HERE
ABOUT THE BENCHMARK ARTS AS A GROUP.
THAT IS, CLASSICAL MUSIC, DANCE, INCLUDING BALLET,
JAZZ, THEATER, OPERA, AND THE VISUAL ARTS.
FACTORS LIKE RACE OR ETHNICITY
MAY WELL HAVE AN IMPACT ON INDIVIDUAL ART FORMS.
WHEN WE RELEASED THE OVERALL SURVEY RESULTS LAST YEAR
OF THE FULL SPPA REPORT,
MANY PEOPLE ASKED,
"TO WHAT EXTENT DOES USE OF MEDIA TECHNOLOGY
"COMPLEMENT LIVE ARTS PARTICIPATION,
"AND TO WHAT EXTENT DO PEOPLE OPT TO DO ONE OR THE OTHER?"
IN THIS STUDY, WE STRATIFIED AMERICANS INTO FOUR GROUPS --
ADULTS WHO PARTICIPATED
BOTH THROUGH ELECTRONIC MEDIA AND LIVE ATTENDANCE,
ADULTS WHO PARTICIPATED ONLY THROUGH ELECTRONIC MEDIA,
ADULTS WHO PARTICIPATED ONLY THROUGH LIVE ATTENDANCE,
AND ADULTS WHO DID NEITHER.
NOW, REMEMBER, WE'RE TALKING HERE
ABOUT THE BENCHMARK ARTS ACTIVITIES.
I'M SURE YOU HAVE THESE MEMORIZED BY NOW.
THEY ARE JAZZ, CLASSICAL MUSIC --
EVERYBODY SING ALONG --
OPERA, MUSICAL AND NON-MUSICAL PLAYS, DANCE,
OR VISUAL ARTS ACTIVITIES.
WE'RE LOOKING HERE AT THE PERCENTAGE OF U.S. ADULTS
WHO VIEWED OR LISTENED TO THOSE TYPES OF ART.
WE'RE NOT TALKING ABOUT PERSONAL PERFORMANCE OF ART
OR CREATION OF ART.
THE FIRST THING YOUR EYE GOES TO IS THE BOTTOM BAR.
50% OF ALL AMERICAN ADULTS NEITHER ATTEND THOSE ACTIVITIES
NOR EXPERIENCE THEM THROUGH MEDIA --
NOT THROUGH TV, RADIO, CDs, DVDs, MOBILE TECHNOLOGIES,
OR THE INTERNET.
ON THE OTHER HAND, 22% OF ADULTS PARTICIPATE IN THOSE ACTIVITIES
BOTH THROUGH LIVE ATTENDANCE AND MEDIA.
A NOT INCONSIDERABLE GROUP, 15%, PARTICIPATE IN THOSE ART FORMS
THROUGH MEDIA ALONE,
AND 13% PARTICIPATE SOLELY THROUGH LIVE ATTENDANCE.
WHEN WE REVIEWED THE BACKGROUND CHARACTERISTICS
OF THESE DISPARATE GROUPS,
I THINK WE WERE MOST TAKEN BY SOME UNIQUE TRAITS
FOR THE MEDIA-ONLY GROUP.
THAT IS, THE 15% WHO PARTICIPATE IN THE BENCHMARK ARTS
SOLELY THROUGH ELECTRONIC MEDIA.
WE FOUND THAT THESE AMERICANS
ARE EQUALLY AS LIKELY TO BE URBAN AS RURAL,
THAT THEY TEND TO COME FROM
RACIAL OR ETHNIC MINORITY GROUPS,
AND THEY GENERALLY HAVE LOWER LEVELS OF INCOME
THAN TYPICAL PARTICIPANTS IN BENCHMARK ARTS ACTIVITIES,
OR INDEED AMERICANS IN GENERAL --
MORE THAN HALF HAVE ANNUAL INCOMES OF $50,000 OR LESS
COMPARED WITH 41% OF U.S. HOUSEHOLDS.
WE ALSO FOUND THAT AMERICANS 75 YEARS OR OLDER
WERE MORE LIKELY THAN YOUNGER ADULTS
TO PARTICIPATE IN THE ARTS BY MEDIA ALONE.
AMONG THIS GROUP,
OBSERVING ART PERFORMANCES THROUGH MEDIA
INCREASED WITH AGE,
WHILE THEIR VISUAL ARTS PARTICIPATION
ACTUALLY DECREASED WITH AGE.
SO FAR, YOU'VE SEEN
WHAT TYPES OF MEDIA-BASED ARTS PARTICIPATION
WE'RE ABLE TO TRACK WITH OUR SURVEY
AND WHAT FACTORS CONTRIBUTED TO THIS PARTICIPATION.
NOW I'M GOING TO SHOW YOU DATA ON A TOPIC
THAT I THINK WILL BE OF THE GREATEST INTEREST
TO ARTS ORGANIZATIONS AND ARTS ADMINISTRATORS
AND TO POLICY-MAKERS AS THEY CONSIDER THE RELATIONSHIP
BETWEEN LIVE ARTS AND MEDIA-BASED PARTICIPATION.
MANY OF US WONDER IF MEDIA IS EATING INTO TIME SPENT
EXPERIENCING THE ARTS THROUGH STANDARD LIVE FORMATS.
REMEMBERING THE DECLINES OF TRADITIONAL ARTS PARTICIPATION
THAT I ILLUSTRATED FOR YOU LAST COUNCIL --
THE LAST COUNCIL MEETING,
WE CAN ASK, "ARE THEY AT ALL ATTRIBUTABLE
TO CHANGES IN BEHAVIOR CAUSED BY MEDIA USE?"
ARE THE LIVE-ARTS AUDIENCES MIGRATING TO THESE FORMATS
AND LEAVING BEHIND PREVIOUS WAYS OF PARTICIPATION?
THIS WAS SOMEWHAT SURPRISING.
WHEN WE CONTROL FOR A RANGE OF OTHER FACTORS,
AMERICANS WHO PARTICIPATE IN THE ARTS THROUGH MEDIA
ARE MORE LIKELY THAN NON-MEDIA ARTS PARTICIPANTS
TO ATTEND LIVE ARTS EVENTS
AND TO PERFORM OR CREATE ARTWORK.
HERE YOU SEE THE RELATIVE RATES OF PARTICIPATION --
THE PERCENTAGE OF ADULTS WHO ATTENDED LIVE ARTS EVENTS
AT LEAST ONCE IN 2008.
59% OF MEDIA PARTICIPANTS VERSUS 21% OF NON-MEDIA USERS.
IN OTHER WORDS,
MEDIA PARTICIPANTS ARE 2.8 TIMES MORE LIKELY
TO ATTEND LIVE EVENTS.
THEY ARE ALSO NEARLY THREE TIMES AS LIKELY
TO PERSONALLY PERFORM OR CREATE ART,
AND THEY ARE AGAIN ALMOST THREE TIMES AS LIKELY
TO CREATE ARTWORKS OF THEIR OWN --
SORRY, PERSONALLY PERFORM ART,
AND THEY ARE ALSO MORE LIKELY TO CREATE ARTWORKS OF THEIR OWN,
INCLUDING CREATIVE WRITING.
FURTHER, WHEN IT COMES TO LIVE ARTS ATTENDANCE,
THEY DID THOSE ACTIVITIES MORE OFTEN
THAN NON-MEDIA ARTS PARTICIPANTS.
THEY ATTENDED ROUGHLY TWICE AS MANY EVENTS
AS NON-MEDIA ARTS PARTICIPANTS --
SIX IN ONE YEAR VERSUS THREE --
AND THEY ATTENDED A GREATER VARIETY OF ARTS EVENTS,
COMPARED WITH NON-MEDIA ARTS PARTICIPANTS.
AS I SAID AT THE START, THE NEW STUDY IS UP ON nea.gov.
UNLIKE OUR USUAL RESEARCH REPORTS,
THIS ONE IS EXCLUSIVELY ONLINE AND HAS INTERACTIVE FEATURES.
BUT IT IS A LONG REPORT,
SO I WANT TO DISTILL THREE MAIN POINTS
AS I'VE ATTEMPTED TO DESCRIBE THEM
THROUGHOUT THIS PRESENTATION.
FIRST, A MAJORITY OF ADULTS, 53%,
ENGAGE IN SOME TYPE OF ART FORM,
NOT JUST THE SO-CALLED BENCHMARK ARTS,
THROUGH ELECTRONIC AND DIGITAL MEDIA.
FOR MANY AMERICANS, MOSTLY OLDER AMERICANS,
RURAL COMMUNITIES, AND NON-WHITE RACIAL ETHNIC GROUPS,
ELECTRONIC MEDIA IS THE ONLY WAY THEY PARTICIPATE
IN BENCHMARK ARTS EVENTS.
THINK ABOUT WHAT THIS MEANS
FOR THE FUTURE OF ARTS PARTICIPATION.
THERE ARE ABOUT 35 MILLION AMERICANS
WHO CLEARLY DEMONSTRATE AN INTEREST IN THEATER AND CONCERTS
WHO ARE PERHAPS PARTICIPATING IN THE ONLY WAY AVAILABLE TO THEM.
MEDIA-BASED ARTS PARTICIPATION
APPEARS TO ENCOURAGE RATHER THAN REPLACE
OTHER TYPES OF ARTS PARTICIPATION --
THAT IS LIVE ATTENDANCE
OR PERSONAL PERFORMANCE OR CREATION OF ARTWORK.
MEDIA ARTS PARTICIPANTS ARE TWO TO THREE TIMES AS LIKELY
AS NON-MEDIA ARTS PARTICIPANTS
TO ATTEND, PERFORM, OR CREATE ART.
THEY ATTEND TWICE AS MANY ARTS EVENTS
THAN NON-MEDIA PARTICIPANTS,
AND THEY ATTEND A GREATER VARIETY OF EVENTS.
I THINK THIS SHOULD BE AN EYE-OPENER TO MANY.
THERE ARE A COUPLE OF CAVEATS.
THIS REPORT IS NOT SAYING THAT INDISCRIMINATE MEDIA USE
LEADS TO GREATER ARTS PARTICIPATION.
RATHER, WE'RE TALKING ABOUT
ARTS PARTICIPATION THROUGH MEDIA.
ALSO, WE DON'T HAVE DATA SHOWING A CAUSAL RELATIONSHIP
BETWEEN MEDIA AND LIVE ARTS PARTICIPATION,
BUT THE DATA ARE IN LINE WITH WHAT WE KNOW
ABOUT ARTS PARTICIPANTS IN GENERAL.
THEY SEEM TO POSSESS AN ALMOST IRREDUCIBLE QUALITY
THAT MAKES THEM PURSUE OTHER EXPERIENCES.
WE SEE THIS IN STUDY AFTER STUDY
OF ARTS PARTICIPATION AND CIVIC ENGAGEMENT,
THAT THIS APPETITE LEAPS TRADITIONAL BOUNDARIES
OF AGE, RACE OR ETHNICITY, EDUCATION, AND INCOME.
TECHNOLOGY IS JUST ANOTHER WAY FOR THEM TO PARTICIPATE.
THIS SHOULD HEARTEN ORGANIZATIONS,
THOSE ROOTED IN TRADITIONAL ARTS AND IN NEWER AND EMERGING MEDIA,
TO FIND WAYS TO PARTNER MORE EFFECTIVELY.
SPEAKING OF PARTNERS,
I'D LIKE TO THANK TOM BRADSHAW ON MY STAFF
FOR SEEING THIS REPORT TO COMPLETION,
AND KELLI ROGOWSKI FOR HER HELP WITH THESE SLIDES.
AND I'D BE HAPPY TO TAKE ANY QUESTIONS.
THANK YOU.
[ BEEP ]
ANY TAKERS?
Man: JUST ONE GENERAL QUESTION.
ONCE THIS INFORMATION IS DIGESTED AMONG THE STAFF,
HOW MIGHT THIS IMPACT THE NEXT YEAR OR TWO
OF HOW THE NEA DOES BUSINESS,
ENTERTAINS GRANTS, THOUGHTS LIKE THAT?
Iyengar: SHOULD I DEFER TO EITHER YOU -- JOAN OR --
I MEAN, I THINK, I CAN TELL YOU FROM A RESEARCH PERSPECTIVE,
WE'VE BEEN VERY INVOLVED IN UNDERSTANDING
AT A MUCH MORE DETAILED LEVEL
WHAT OUR GRANTEES ARE ALREADY DOING.
I THINK WE NEED TO CAPTURE AND KIND OF CLASSIFY
THAT TYPE OF ACTIVITY BETTER.
YOU KNOW, WHAT ARE SOME INNOVATIVE WAYS
OF ART-MAKING OR ART DELIVERY?
AND SO WE'VE BEEN VERY INVOLVED, CERTAINLY,
WORKING WITH THE SENIOR DEPUTY CHAIRMAN AND THE CHAIRMAN
IN UNDERSTANDING THAT
SO THAT WE CAN RECOGNIZE IT WHEN WE SEE IT, I THINK.
Shigekawa: SO, JIM, IT WILL CERTAINLY HAVE PROFOUND IMPACTS
ON OUR COMMUNICATION STRATEGIES.
IT ALREADY HAS BEGUN TO DO SO.
SO, ADMINISTRATIVELY,
THE WAY THAT WE SEND OUR MESSAGES AROUND THE WORLD
IS GOING TO SHIFT RADICALLY.
THE KINDS OF MEDIA THAT WE'RE GOING TO REACH TOWARD
ARE GOING TO SHIFT.
AND AS YOU REMEMBER FROM THE LAST MEETING,
WE'VE SET UP A POST WITHIN THE AGENCY
IN THE LAST FOUR MONTHS
FOR A SENIOR PROGRAM ADVISER ON INNOVATION.
SO WE WILL BE LOOKING AT ALL OF OUR PROGRAMS
IN LIGHT OF THIS INFORMATION
AND TAKE IT IN INTERNALLY
AND SEE HOW OUR STRATEGIES NEED TO SHIFT IN THE COMING MONTHS.
Man: IS THERE ANY THOUGHT ABOUT EXPANDING THE BENCHMARK ARTS?
AND THINKING ABOUT 30 YEARS FROM NOW
WHEN THEY LOOK BACK AT THE RESEARCH YOU'RE GETTING,
WHAT THE BENCHMARK ARTS WILL BE?
Iyengar: YEAH, THAT'S CLEARLY THE DIRECTION
WE HAVE TO GO INTO.
AND WE'VE BEEN CERTAINLY ENCOURAGED TO DO SO
BY THE NEW LEADERSHIP.
WE REALIZE THAT THERE'S A LOT OF --
THERE'S SHORTCOMINGS TO THAT RIGIDITY.
WE HAVE, HOWEVER --
WE HAVE TRIED TO GET IN NEW ART FORMS,
SUCH AS LATIN MUSIC, BUT WE HAVE A LONG WAY TO GO.
I THINK PART OF IT IS, AGAIN,
GETTING BACK TO WHAT'S THE RIGHT SURVEY
TO CAPTURE THAT INFORMATION?
IS IT THIS SURVEY,
WHICH IS SORT OF TO SOME EXTENT WEIGHTED DOWN
BY SOME OF THE TREND DATA THAT WE ARE ABLE TO COLLECT.
YOU KNOW, WE WANT TO EXPAND IT,
BUT GIVEN THE AMOUNT OF TIME WE HAVE WITH THE SURVEY
AND THE PEOPLE WE INTERVIEW,
WE ALSO HAVE SOME LIMITATIONS THERE.
BUT WE ARE CERTAINLY GOING TO PLAN FOR THAT FOR 2012.
Man: ALSO, ANY THOUGHTS ABOUT SURVEYING
OR GETTING DATA OR INFORMATION
ABOUT WHY PEOPLE PREFER ONE ART FORM TO ANOTHER?
AND WHERE ARE THE MOVIES IN ALL OF THIS?
Iyengar: GREAT QUESTION.
WELL, WE DO ASK A QUESTION ABOUT MOVIE-GOING,
BUT IT'S VERY BROAD.
AND I DON'T KNOW IF IT'S VERY CONDUCIVE TO MUCH INFORMATION.
IT'S MERELY LIKE, "DID YOU SEE A MOVIE IN THE LAST YEAR?"
OR SOMETHING LIKE THAT.
AND OF COURSE, IT'S A VERY HIGH PERCENTAGE.
AND I WILL SAY, THOUGH, THAT --
YOU PUT YOUR FINGER ON -- IT'S ALMOST AS IF --
I MEAN, THESE ARE TWO OR THREE OF THE MAJOR ISSUES
GOING FORWARD WITH THIS SURVEY.
AND, INDEED, WITH ANY SURVEY WE MIGHT CONDUCT
ABOUT ARTS PARTICIPATION IS
"HOW DO WE CAPTURE THE VARIETY OF FILM VIEWING
"IN A WAY THAT MAKES SENSE FOR US PROGRAMMATICALLY,
BUT ALSO FOR MAYBE OUR AMBITIONS AS AN AGENCY?"
I ALSO THINK, THOUGH, THAT THE OTHER ONE,
ABOUT PREFERENCE, IS A REALLY IMPORTANT QUESTION.
AND WE DO ASK ABOUT MUSICAL PREFERENCE.
AND MUSIC AND READING ARE THE ONLY TWO CATEGORIES
WHERE WE ASK WHAT DO PEOPLE LIKE TO LISTEN TO,
WHAT DO THEY LIKE TO READ?
EVERYTHING ELSE IS SELF-REPORTED BEHAVIOR.
BUT WE CERTAINLY PLAN TO ACTUALLY LOOK AT QUESTIONS
REGARDING MOTIVATION AND PARTICIPATING IN THE ARTS
AND WHETHER THEY LIKE THESE ACTIVITIES AT SOME LEVEL.
[ BEEPING ]
Landesman: MY BIGGEST --
[ TALKING INDISTINCTLY ]
OH, HOW'S THAT? BETTER? OKAY.
MY BIGGEST ANXIETY IS
WE'RE MISSING NEW ART FORMS ALTOGETHER,
AND THAT WE'RE BEHIND THE CURVE
IN THE EVOLUTION OF ART FORMS THAT WE ALREADY HAVE,
AS THEY'RE CHANGING.
I KNOW JOAN SHARES THIS
AND HAS REALLY BEEN ON-POINT TO TRY TO GET US,
FOR LACK OF A BETTER PHRASE, UP TO SPEED.
YEAH.
YEAH. VERY MUCH SO.
IT'S BEEN A REAL FOCUS OF JOAN'S.
ALL OF US.
THANK YOU, SUNIL.
-Iyengar: THANK YOU VERY MUCH. -Landesman: OKAY.
[ APPLAUSE ]
WE ARE PLAYING A BIT OF CATCH-UP
WHEN IT COMES TO FULLY EMBRACING SOME NEW MEDIA AT THE NEA,
AS WE'VE JUST BEEN TALKING ABOUT.
BACK IN OCTOBER,
WE LAUNCHED AN ARTWORKS BLOG WHICH IS AVAILABLE AT arts.gov.
IN APRIL, WE LAUNCHED OUR FIRST TWITTER FEED AT neaarts.
LAST WEEK, WE JUST SURPASSED 1,000 FOLLOWERS.
OUR 1,000th FOLLOWER WAS
THE AMERICAN BANJO MUSEUM IN OKLAHOMA CITY.
THEY ALSO, COINCIDENTALLY, HAPPEN TO BE THE 800th MUSEUM
TO SIGN UP FOR OUR BLUE STAR MUSEUMS INITIATIVE.
SO I CALLED THE DIRECTOR OF THE MUSEUM
TO CONGRATULATE HIM ON THIS HAPPY CONFLUENCE.
THE MUSEUM IS GOING TO BE MOUNTING A TRAVELING EXHIBITION
OF THE KINGSTON TRIO,
AND I'M HOPING TO BE ABLE TO GET OUT AND SEE IT.
I'M OLD ENOUGH TO REMEMBER THE KINGSTON TRIO.
[ LAUGHTER ]
TODAY, TO GO ALONG WITH THE RELEASE OF "AUDIENCE 2.0,"
THE NEA IS LAUNCHING OUR FIRST FACEBOOK PAGE,
ALONG WITH OUR COMMITMENT TO WEBCAST MORE NEA EVENTS,
LIKE TODAY'S MEETING.
THIS WILL OFFER US ANOTHER NEW WAY OF ENGAGING WITH THE PUBLIC
AND CONNECTING WITH OUR COUNTRY'S CREATIVE COMMUNITY.
I HOPE EVERYONE WATCHING TODAY
AND ESPECIALLY THE COUNCIL MEMBERS WILL FRIEND US.
I'M JUST READING.
[ LAUGHTER ]
RIGHT.
WE...[ LAUGHS ]
I DO WHAT THEY TELL ME.
WE'RE ALSO LAUNCHING AN NEA YouTube CHANNEL.
AS SUNIL'S REPORT SHOWED US, PROVIDING ADDITIONAL WAYS
FOR THE PUBLIC TO CONNECT WITH THE ARTS
THROUGH TECHNOLOGY AND ELECTRONIC MEDIA.
THIS WILL ACTUALLY HELP BUILD ARTS AUDIENCES IN GENERAL,
AND FOR LIVE EVENTS IN PARTICULAR.
HAVING JOHN ADAMS UP THERE -- YES, HE IS --
LOOKING DOWN ON US
GIVES ME THE PERFECT SEGUE TO TALK TO YOU
ABOUT THE NEA's 2010 HONORIFICS.
AS YOU MAY HAVE READ THIS MORNING IN THE WASHINGTON POST,
THE CHICAGO TRIBUNE, OR THE NEW YORK TIMES,
WE'VE ANNOUNCED OUR LATEST CLASS
OF NEA LIFETIME HONORS RECIPIENTS --
18 ARTISTS IN JAZZ, FOLK, AND TRADITIONAL ARTS AND OPERA
WHO TOGETHER WILL RECEIVE A TOTAL OF $450,000.
AT ALMOST EVERY PUBLIC EVENT I HAVE ATTENDED,
I'VE BEEN ASKED A QUESTION ABOUT SUPPORT FOR INDIVIDUAL ARTISTS.
I'VE SAID REPEATEDLY THAT THIS IS IN MANY WAYS
THE QUESTION FOR ANY CHAIRMAN OF THE NEA.
AND IT IS A BROAD TOPIC THAT I WOULD LIKE TO TAKE UP
BEFORE I'M DONE WITH THIS JOB.
BUT IT IS NOT SOMETHING THAT IS ON THE AGENDA FOR NEXT YEAR.
HOWEVER, TODAY WE GET TO FOCUS ON ONE OF THE KEY WAYS
THAT THE AGENCY DOES STILL SUPPORT INDIVIDUAL ARTISTS.
THE NEA JAZZ MASTER FELLOWSHIPS, NEA HERITAGE FELLOWSHIPS,
AND THE NEA OPERA HONORS.
THESE ARE THE NATION'S HIGHEST HONOR IN THEIR FIELDS.
EACH AWARD RECIPIENT RECEIVES AN AWARD OF $25,000,
AND EACH ART FORM IS CELEBRATED
WITH AN AWARDS CEREMONY AND CONCERT.
LET'S BEGIN WITH THE LATEST CLASS OF NEA JAZZ MASTERS.
THEY ARE ORRIN KEEPNEWS, HUBERT LAWS,
DAVID LIEBMAN, JOHNNY MANDEL,
AND IN A FIRST FOR THE JAZZ MASTERS,
A SHARED AWARD TO THE MARSALIS FAMILY --
BRANFORD, DELFEAYO, ELLIS JR., JASON, AND WYNTON.
THE JAZZ MASTERS WILL BE CELEBRATED
ON TUESDAY, JANUARY 11, 2011,
AT JAZZ AT LINCOLN CENTER IN NEW YORK CITY.
THE CONCERT WILL BE FREE,
AND TICKET INFORMATION WILL BE MADE AVAILABLE
CLOSER TO THE DATE AT arts.gov.
OUR LATEST CLASS OF HERITAGE FELLOWS ARE...
YACUB ADDY, A GHANIAN DRUMMER FROM TROY, NEW YORK.
JIM "TEXAS SHORTY" CHANCELLOR, A FIDDLER FROM ROCKWALL, TEXAS.
GLADYS KUKANA GRACE,
A TRADITIONAL WEAVER FROM HONOLULU, HAWAII.
MARY JACKSON, A SWEETGRASS BASKET WEAVER
FROM JOHNS ISLAND, SOUTH CAROLINA.
DEL FLOYD McCOURY,
A BLUEGRASS GUITARIST AND SINGER FROM NASHVILLE, TENNESSEE.
JUDITH McCULLOH,
A FOLKLORIST AND EDITOR FROM URBANA, ILLINOIS.
KAMALA LAKSHMI, AN INDIAN DANCER FROM MASTIC, NEW YORK.
MIKE RAFFERTY, AN IRISH FLUTE PLAYER
FROM HASBROUCK HEIGHTS, NEW JERSEY,
AND EZEQUIEL TORRES,
AN AFRO-CUBAN DRUMMER AND DRUM BUILDER
FROM MIAMI, FLORIDA.
OUR HERITAGE FELLOWS WILL BE CELEBRATED
ON FRIDAY, SEPTEMBER 24, 2010,
AT THE STRATHMORE MUSIC CENTER IN BETHESDA, MARYLAND.
THIS IS ALSO A FREE CONCERT,
AND TICKET INFORMATION WILL BE MADE AVAILABLE
CLOSER TO THE DATE AT arts.gov.
AND FINALLY, THE NEA 2010 OPERA HONOREES ARE
SOPRANO MARTINA ARROYO,
DAVID DiCHIERA, GENERAL DIRECTOR OF MICHIGAN OPERA THEATER,
COMPOSER PHILIP GLASS, AND CONDUCTOR EVE QUELER.
THESE WILL BE PRESENTED ON FRIDAY, OCTOBER 22, 2010,
AT A FREE CONCERT PRODUCED
BY THE WASHINGTON NATIONAL OPERA AT THE KENNEDY CENTER.
TICKET INFORMATION
AS WELL AS VIDEO TRIBUTES PRODUCED BY OPERA AMERICA
WILL BE AVAILABLE AT arts.gov.
ON BEHALF OF THE NEA,
I EXTEND MY HEARTFELT CONGRATULATIONS
TO THIS GROUP OF STELLAR ARTISTS
AND THANK THEM ALL FOR WHAT THEY HAVE ACCOMPLISHED
AND SHARED WITH US IN THE COURSE OF THEIR CAREERS.
THEIR WORKS OF ART HAVE DELIGHTED AND CHALLENGED US,
ILLUMINATED OUR SENSE OF THE WORLD,
AND REFRESHED OUR UNDERSTANDING OF WHAT IS POSSIBLE.
THESE HONORIFICS GIVE THE NEA THE OPPORTUNITY
TO SUPPORT AND HIGHLIGHT ARTISTS
WHO HAVE DEVOTED THEIR LIVES TO AN ART FORM.
THE HONOREES WERE CHOSEN
FROM NOMINATIONS SUBMITTED BY THE PUBLIC
AND REVIEWED BY PANELS OF THEIR PEERS.
AMONG THE GROUP OF 18,
WE HAVE FOUR GRAMMY AWARD WINNERS,
A MacARTHUR FELLOWSHIP RECIPIENT,
A GOLDEN GLOBE AWARDEE, AND A PULITZER PRIZE RECIPIENT.
IT IS AN IMPRESSIVE GROUP INDEED.
I WOULD LIKE NOW TO TURN OUR ATTENTION
TO A BRAND-NEW INITIATIVE AT THE ENDOWMENT --
BLUE STAR MUSEUMS.
WE'RE LUCKY TODAY TO BE JOINED BY KATHY ROTH-DOUQUET,
WHO'S THE FOUNDER OF BLUE STAR FAMILIES,
AS WELL AS A MILITARY SPOUSE HERSELF,
AND COLONEL JOHNSON,
WHO'S CURRENTLY THE DIRECTOR OF ARMY COMMUNITY RELATIONS,
BUT WHO WILL SHORTLY BECOME THE DIRECTOR OF PUBLIC AFFAIRS
AT THE NEW U.S. STRATEGIC COMMAND.
CONGRATULATIONS ON THAT.
THEY WILL BOTH JOIN US
SO THAT YOU CAN HEAR FROM THEM DIRECTLY
ABOUT BLUE STAR MUSEUMS,
WHICH IS A PARTNERSHIP AMONG THE NEA, BLUE STAR FAMILIES,
AND ALMOST 850 MUSEUMS ACROSS AMERICA
TO OFFER FREE ADMISSION ALL SUMMER LONG
TO ACTIVE-DUTY MILITARY MEMBERS AND THEIR FAMILIES.
WE LAUNCHED THIS PROGRAM ON MAY 24th
IN SAN DIEGO, CALIFORNIA,
AND AT THAT TIME, WE HAD ONLY 600 MUSEUMS SIGNED UP.
I WOULD LIKE TO SHARE SOME BRIEF VIDEO OF THAT EVENT
SO YOU CAN GET A SENSE OF IT FOR YOURSELVES.
LET'S SEE THE VIDEO.
BLUE STAR MUSEUMS IS A PARTNERSHIP
AMONG THE NATIONAL ENDOWMENT FOR THE ARTS,
BLUE STAR FAMILIES,
AND MORE THAN 600 MUSEUMS ACROSS AMERICA
THAT WILL OFFER FREE ADMISSION
TO ALL OUR ACTIVE-DUTY PERSONNEL AND THEIR FAMILIES
FROM MEMORIAL DAY THROUGH LABOR DAY THIS SUMMER.
Bonelli: YOU LOOK AT OUR FAMILIES TODAY,
HOW THINGS HAVE CHANGED.
MANY, MANY MORE OF OUR SERVICE MEMBERS, MEN AND WOMEN,
ARE NOW MARRIED AND HAVE CHILDREN.
Roth-Douquet: MY KIDS ARE AMONG THE NEARLY 1 MILLION CHILDREN
IN THIS COUNTRY
WHO HAVE EXPERIENCED THE DEPLOYMENT
OF AT LEAST ONE PARENT DURING THIS WAR.
MY HUSBAND IS IN AFGHANISTAN AT THE MOMENT.
HE LEFT IN SEPTEMBER.
HE'LL BE BACK THIS NEXT SEPTEMBER.
THIS IS HIS THIRD COMBAT DEPLOYMENT,
AND WE MISS HIM EVERY DAY.
Sophie: YEAH, WE'RE GOING TO GO TO CANADA,
AND ON THE WAY, WE'LL STOP AT LOTS OF MUSEUMS.
Klochko: THIS IS VERY PRECIOUS.
YOU OPENED IT UP AND TAKE A LOOK A LOOK AT IT,
AS IF IT WERE A SMALL BOOK.
GETTING YOU TO SEE THEM IN A VERY DIFFERENT WAY.
I FIND THAT YOUNG PEOPLE ARE ALWAYS VERY INTERESTED
IN LEARNING NEW THINGS,
AND THEY'RE NOT AFRAID TO PARTICIPATE,
SO IT REALLY IS AN OPPORTUNITY FOR BOTH OF US
TO HAVE A GIVE-AND-TAKE KIND OF EXCHANGE.
Man: [ TALKING INDISTINCTLY ]
Landesman: PRETTY NEAT.
IT WAS GREAT TO SEE KATHY AND HER KIDS AT THE MUSEUM.
BUT LET'S HEAR FROM KATHY DIRECTLY.
KATHY?
Roth-Douquet: THANK YOU, ROCCO.
IT'S WONDERFUL TO BE...
[ BEEPING ]
...PROGRAM TOGETHER.
BLUE STAR MUSEUMS IS PART OF A REAL LIFELINE
TO THE CHALLENGED MILITARY FAMILIES RIGHT NOW.
IT'S A DIFFERENT THING TO BE IN THE MILITARY TODAY
THAN IT WAS IN DAYS PAST.
THE MILITARY TODAY IS SMALLER. IT'S OLDER.
IT'S MARRIED.
IT SERVES FOR LONGER THAN OUR TRADITIONAL FORCE,
WHICH WAS YOUNG AND MASSIVE AND MOSTLY CIVILIAN MEN
WHO WENT BACK INTO THEIR PRIVATE PURSUITS
AFTER A STINT OF SERVICE.
FAMILIES TRADITIONALLY WERE A BIT OF A NUISANCE.
THEY USED TO SAY IF WE WANTED YOU TO HAVE A WIFE,
WE WOULD ISSUE YOU ONE.
AND MILITARY CHILDREN WERE CALLED BRATS,
AND THAT WASN'T A TERM OF ENDEARMENT.
BUT NOW WE NEED OUR FAMILIES.
ONLY 1% OF OUR SOCIETY SERVES, AND THEY SERVE FOR A LONG TIME.
AND THEY WON'T KEEP SERVING
UNLESS THEIR FAMILIES ARE HEALTHY AND OKAY.
BUT MORE THAN THAT,
THEIR FAMILIES ARE THE ONES WHO KEEP THEM HEALTHY.
THEY'RE THE BRIDGE.
EVERYTHING THAT --
ALL THE WORST PROBLEMS THAT PLAGUE US IN THE MILITARY
GET BETTER IF WE HAVE STRONG FAMILIES.
EVERYTHING FROM D.U.I.s TO DEPRESSION
TO PTSD TO DOMESTIC VIOLENCE TO SUICIDE --
IF THE FAMILY IS STRONG, THE MILITARY IS STRONG.
SO IT MATTERS NOT JUST BECAUSE WE CARE ABOUT PEOPLE,
BUT ALSO FOR OUR NATIONAL SECURITY.
THIS IS WHY BLUE STAR FAMILIES EXISTS.
WE'RE A RELATIVELY NEW GROUP,
AND WE'RE A PLATFORM FOR THE FAMILIES THEMSELVES
TO BE AN INSTRUMENT OF THEIR OWN RESILIENCE AND STRENGTH.
WE HAVE PROGRAMS THAT SURVEY THE FAMILIES
TO FIND OUT WHAT THEIR ISSUES AND CONCERNS ARE.
AND OUR LARGE FINDING LAST YEAR
WAS THAT 94% OF MILITARY FAMILIES FEEL
THAT THE LARGER COMMUNITY
DOESN'T REALLY UNDERSTAND OR APPRECIATE
THE CHALLENGES THEY FACE,
THE SACRIFICES THEY MAKE FOR THE COUNTRY.
THAT MAY NOT BE TRUE,
BUT I THINK IT'S BECAUSE THERE'S ONLY 1%,
AND THEY LIVE IN RELATIVELY ISOLATED PLACES
THAT IT'S EASY TO FEEL THAT WAY.
AND PROGRAMS LIKE BLUE STAR MUSEUMS SPEAK DIRECTLY TO THAT.
THEY SAY, "HEY, WE DO APPRECIATE YOU,
"AND WE DO CARE, AND WE'RE REACHING OUT.
WE WANT YOU TO COME TO WHERE WE ARE."
WE ALSO FOUND THAT THEIR TOP CONCERNS WERE
THE EFFECT OF DEPLOYMENT ON DEPENDENT CHILDREN.
AND I THINK, AGAIN, THIS IS WHERE BLUE STAR MUSEUMS
REALLY DIRECTLY ANSWERS THAT CONCERN.
ABOUT 1 MILLION CHILDREN, AS I SAID IN THE PIECE THERE,
HAVE EXPERIENCED THE DEPLOYMENT OF A PARENT.
THAT'S MORE THAN THE NUMBER OF SERVICE MEMBERS
WHO FOUGHT THE KOREAN WAR.
IT'S MORE THAN THE NUMBER OF PEOPLE
WHO FOUGHT THE SPANISH-AMERICAN WAR.
IT'S A BIG CADRE OF OUR KIDS,
AND AGAIN, BECAUSE THEY'RE A SMALL PROPORTION OF SOCIETY,
IT'S EASY FOR THEM TO FEEL
THAT THEY'RE DOING SOMETHING SEPARATE.
I THINK THE ARTS SPEAKS DIRECTLY TO THIS.
WHEN THE CHILDREN COME INTO THE MUSEUMS,
BECAUSE THE MUSEUMS ARE THE REPOSITORY
OF THE THINGS THAT ENDURE,
THEIR EXPERIENCE IS REFLECTED IN THERE.
JUST YESTERDAY, MY KIDS AND I WENT TO TUDOR PLACE,
WHICH IS A HOME THAT WAS
IN GEORGE WASHINGTON'S STEPDAUGHTER'S FAMILY
FOR OVER 200 YEARS.
AND THROUGH EVERYTHING WE LOOKED AT IN EVERY ROOM,
THERE WAS EXAMPLES OF FAMILIES WHO HAD SERVED IN THE MILITARY
OVER THE GENERATIONS.
WELL, WE PARTICULARLY NOTICED THAT,
'CAUSE WE'RE A MILITARY FAMILY.
ANOTHER FAMILY MIGHT NOT.
BUT, AGAIN, IT TIES US
TO THE NORMAL EXPERIENCE OF OUR COUNTRY,
AND I THINK IT MAKES THE EXPERIENCE THAT MUCH BETTER.
SO THE FACT THAT SO MANY MUSEUMS HAVE LEAPT AT THE OPPORTUNITY,
REALLY, AT THEIR OWN COST AND OWN RESPONSIBILITY
TO SHARE IN --
IN THIS PROGRAM, IN BLUE STAR MUSEUMS,
IS AN INCREDIBLY WARMING THING FOR US.
IT'S WONDERFUL PEOPLE ATTEND THE MUSEUMS.
BUT EVEN IF THEY DON'T, IT'S VERY SUSTAINING.
IT TELLS EVERYBODY THAT THE MUSEUMS CARE,
AND IT ALSO REMINDS PEOPLE
THAT THE CULTURAL HERITAGE IS OUR HERITAGE, TOO.
WE HAVE AN INCREASINGLY DIVIDED COUNTRY,
AND IT'S EASY TO SOMETIMES FALL INTO RED/BLUE DIVISIONS
AND TO THINK THAT, YOU KNOW, NASCAR GOES WITH THE MILITARY,
AND THE METROPOLITAN MUSEUM OF ART DOESN'T.
BUT THIS GIVES THE LIE TO THAT.
IT SAYS, "THIS IS THE UNIFYING EXPERIENCE
"OF WHAT IT IS TO BE AMERICAN.
AND THIS IS PART OF YOUR HERITAGE, TOO."
I KNOW HOW TRANSFORMATIVE THE ARTS CAN BE,
BECAUSE MY CHILDREN AND I, WITH MY HUSBAND,
LIVED IN LONDON FOR A YEAR.
AND IN THAT YEAR, BECAUSE THE MUSEUMS ARE FREE,
AND BECAUSE THE ARTS ARE SO HEAVILY SUBSIDIZED,
WE SPENT THE ENTIRE YEAR GOING TO MUSEUMS
AND GOING TO ART PERFORMANCES.
MY SON WOULD SIT DOWN WITH A SKETCH BOOK
IN FRONT OF HIS FAVORITE PAINTINGS
OF, YOU KNOW, JASON AND ANDROMEDA
OR DAVID KILLING GOLIATH, AND HE WOULD JUST SKETCH.
AND TODAY, HE SPENDS AN HOUR OR TWO A DAY DRAWING,
AND HIS IDENTITY IS AS THE ARTIST IN HIS CLASS.
HE'S ONLY IN SECOND GRADE.
AND WHETHER THAT STICKS OR NOT --
BUT IT GAVE HIM SOMETHING THAT HE DIDN'T HAVE BEFORE.
MY DAUGHTER WOULD PUT ON SHAKESPEARE PERFORMANCES,
LITTLE ABBREVIATED ONES FOR OUR BIRTHDAY PRESENTS,
BECAUSE WE SAW
PROBABLY SIX OR SEVEN DIFFERENT SHAKESPEARE PERFORMANCES THERE.
AND IN SHAKESPEARE,
THE MILITARY EXPERIENCE IS PART OF THE NORMAL COURSE OF EVENTS.
SO, AGAIN, IT NORMALIZES THEIR EXPERIENCE.
IT MAKES THEIR WORLD BETTER, AND IT ENRICHES THEM.
BUT THEN WE COME BACK
TO PLACES LIKE JACKSONVILLE, NORTH CAROLINA,
OR PARIS ISLAND, SOUTH CAROLINA, WHERE WE LIVE NOW,
AND THE OPPORTUNITIES ARE VERY FEW.
SO WHAT WE WOULD LIKE TO SEE IS
WE WOULD LIKE TO SEE THE BLUE STAR MUSEUMS
BECOME PART OF THE BATTLE RHYTHM OF MILITARY LIFE.
EVERY YEAR, ABOUT A THIRD OF THE MILITARY
HAS A PERMANENT CHANGE OF STATION, A P.C.S. MOVE.
WHAT WE'RE TRYING TO DO WITH BLUE STAR FAMILIES IS TO SAY,
"MAKE THE MUSEUMS PART OF YOUR SUMMER BATTLE RHYTHM."
IF YOU'VE GOT A P.C.S.,
ALONG THE WAY, YOU'RE GONNA STOP AT MUSEUMS.
IF YOU'VE GOT A SUMMER TRIP, LIKE MY FAMILY HAS,
WE'RE KILLING TIME
TILL MY HUSBAND GETS BACK FROM DEPLOYMENT,
MAKE THE MUSEUMS PART OF YOUR TRAVELS.
BUILD IT INTO OUR LIFE,
AND I THINK THAT WILL TRANSFORM OUR EXPERIENCE.
IT WILL NOT ONLY CONNECT US TO THE COUNTRY,
MAKE THE KIDS PROUD OF THEMSELVES --
BECAUSE WHENEVER YOU GET A RECOGNITION,
YOU FEEL PROUD OF YOURSELF.
BUT ALSO, ENRICH YOU AND DEVELOP YOU FURTHER.
SO...
I CAN SEE ALREADY HOW WIDELY EMBRACED THIS PROGRAM IS
AMONG THE MILITARY.
IN THE FIRST COUPLE WEEKS, WE PUT ON OUR WEBSITE A VOUCHER
THAT PEOPLE COULD REGISTER AND DOWNLOAD TO GO TO THE MUSEUMS.
YOU DON'T NEED IT, BUT WE HAVE YOUNG FAMILIES.
WE FIND THAT THEY'RE VERY COMFORTABLE
DEALING WITH ELECTRONIC MEDIA.
THERE'S A LITTLE BIT OF A COMFORT
FOR GETTING SOMETHING THAT YOU CAN DOWNLOAD OFF YOUR COMPUTER
AND CARRY WITH YOU
THAT SORT OF REINFORCES THAT YOU CAN DO THIS.
IT GIVES YOU YOUR RULES, AND THAT SORT OF THING.
THE FIRST COUPLE WEEKS, WE HAD 800 PEOPLE DOWNLOAD THAT.
AND THAT WASN'T AN EASY DOWNLOAD.
YOU HAVE TO ACTUALLY, YOU KNOW, REGISTER SOMETHING TO GET IT.
BECAUSE WE WANTED TO MAKE SURE
WE WEREN'T HAVING ANY SCAM KINDS OF THINGS GOING ON.
SO, THAT'S A REAL EARLY INDICATION
OF HOW MUCH THIS IS GONNA BE EMBRACED.
AND WE HOPE VERY MUCH IT'LL BECOME AN ANNUAL EVENT
SO THAT WE CAN AGAIN BUILD IT INTO THE FABRIC.
THIS PROGRAM REALLY TELLS US THAT YOU CARE,
AND THAT MEANS THE WORLD.
IT REMINDS US THAT OUR COUNTRY'S CULTURE,
INCLUDING ITS HIGH CULTURE, BELONGS TO US.
SO ON BEHALF OF THE MILITARY FAMILIES,
AND TO THE NEA AND TO THE NEARLY 850 MUSEUMS
AND TO THE ARTS COUNCIL, WE THANK YOU.
[ APPLAUSE ]
I WAS GETTING SO EMOTIONAL THERE,
I FORGOT TO INTRODUCE MY NEXT SPEAKER, WHO IS...
COLONEL RIVERS JOHNSON,
WHO IS THE DIVISION CHIEF FOR COMMUNITY RELATIONS
FOR ARMY PUBLIC AFFAIRS,
AND WHO REALLY HELPS TO BRING COMMUNITY CARE
TO THE NATION'S ARMY FAMILIES.
THANK YOU. COLONEL JOHNSON.
[ APPLAUSE ]
Johnson: THANK YOU, CAROLYN, FOR THAT GREAT INTRODUCTION.
MR. LANDESMAN AND OTHER HONORED GUESTS,
IT IS TRULY, TRULY A PLEASURE TO BE HERE.
AND I'LL ACTUALLY BE HEADING OFF
TO THE NEWLY FORMED CYBER COMMAND AT FORT MEADE.
AND I'M NOT SUPPOSED TO TELL YOU TOO MUCH ABOUT CYBER COMMAND,
OR I'D HAVE TO KILL YOU, SO I'M NOT GONNA DO THAT.
IT IS TRULY GOOD TO BE HERE THIS MORNING.
AND I WILL BE BRIEF --
THEY TOLD ME I HAD ABOUT THREE TO FIVE MINUTES,
SO MY GOAL IS TO STICK TO THAT.
I DO COMMUNITY RELATIONS,
SO WE'RE KNOWN FOR TALKING TOO LONG,
SO I PROMISE NOT TO DO THAT.
BUT I'M TRULY IN GREAT COMPANY THIS MORNING,
BECAUSE FOR THE PAST, YOU KNOW, 45 MINUTES, AN HOUR,
I'VE BEEN TRULY EDUCATED ABOUT THE ARTS,
SOMETHING THAT'S NEAR AND DEAR TO MY HEART.
I MYSELF AM A CONNOISSEUR OF ARTS OF ALL KINDS.
MY MINOR IN COLLEGE AT THE UNIVERSITY OF SOUTH ALABAMA
WAS BRITISH LITERATURE.
AND I KID YOU -- IN MY iPod THAT I CARRY AROUND NOW,
I HAVE "MACBETH" THAT I ROUTINELY LISTEN TO.
SO TALK ABOUT THAT FOR BEING A PARTICIPANT.
BUT AGAIN, GOOD MORNING,
AND THANKS FOR INVITING ME HERE --
CAROLYN WAS INSTRUMENTAL IN THAT -- TO BE PART
OF THE NATIONAL ENDOWMENT FOR THE ARTS COUNCIL MEETING,
HIGHLIGHTING IN THIS PARTICULAR INSTANCE
THE BLUE STAR MUSEUM PROGRAM.
SO I'M TRULY GLAD TO BE HERE.
SO ON BEHALF OF D.O.D. AND IN PARTICULAR, THE ARMY,
BECAUSE I JUST FOUND OUT THIS MORNING
THAT MY CHIEF OF STAFF, GEORGE CASEY,
HIS WIFE IS AN ACTIVE PARTICIPANT
IN THE NATIONAL ENDOWMENT FOR THE ARTS.
SO THAT'S GREAT.
BUT IN PARTICULAR, THE UNITED STATES ARMY,
I APPLAUD YOU
FOR ALL THE PROGRAMS THAT YOU SUPPORT AND PARTICIPATE IN
FOR THE VALUE ADDED THAT IT DOES FOR THE ENTIRE COUNTRY,
AND IN PARTICULAR
OUR SERVICE MEMBERS AND THEIR FAMILIES,
WHICH NUMBER IN THE MILLIONS.
WHAT THE BLUE STAR MUSEUM PROGRAM PROVIDES IS
A TREASURE TROVE OF INFORMATION, EXHIBITS, IDEAS, AND DREAMS.
AND AFTER LISTENING TO KATHERINE,
I WILL TELL YOU WE ROUTINELY PLAN --
MY WIFE CAN ATTEST TO THIS. SHE'S SITTING THERE.
WE PLAN OUR VACATIONS AROUND MUSEUMS.
AND MY KIDS WILL TELL YOU -- NOW, ONE'S 31 AND SOON TO BE 26,
WHEN WE VISIT PLACES, IT'S THE "OH, DAD."
BUT WHEN THEY FINISH VISITING A MUSEUM OR EXHIBIT,
THEY REALLY HAVE BEEN ENRICHED AND ENJOY THAT.
SO, AGAIN, I APPLAUD YOU FOR THE GREAT PROGRAM,
THE PARTICIPATION AND THE PARTNERSHIP
THAT YOU DO IN FACT HAVE WITH THE BLUE STAR FAMILIES --
IN PARTICULAR, THE BLUE STAR MUSEUM PROGRAM.
THE MILITARY FAMILY IS SO VITAL
TO THE SUCCESS OF OUR ARMED FORCES
FOR A VARIETY OF REASONS.
FIRST, IT FORMS THE CORE OF SUPPORT FOR OUR SERVICE MEMBERS,
ESPECIALLY THOSE WHO ARE DEPLOYED IN HARM'S WAY.
AND AS YOU KNOW, WE HAVE FOLKS ALL OVER THE WORLD,
WHETHER IN IRAQ, WHICH I SERVED FOR 12 MONTHS,
OR IN AFGHANISTAN,
OR IN DJIBOUTI, OR WHAT HAVE YOU.
PROTECTING THE RIGHTS OF INDIVIDUALS,
BUT ALSO OUR NATIONAL SECURITY INTERESTS.
AND KATHY HAD MENTIONED HER HUSBAND HAD BEEN DEPLOYED --
THIS IS HIS THIRD DEPLOYMENT.
AND I TELL YOU FIRSTHAND,
THAT'S ASKING A LOT OF OUR SERVICE MEMBERS,
BUT WE DO IT BECAUSE, FIRST OF ALL,
WE SIGNED AN OATH TO SUPPORT AND DEFEND
THE CONSTITUTION OF THE UNITED STATES,
BUT ALSO WE BELIEVE IN WHAT WE DO.
AND I PROUDLY WEAR THE UNIFORM OF A SOLDIER.
THE NATIONAL ENDOWMENT FOR THE ARTS
IS IN FACT ONE OF THE LARGER NONPROFITS
THAT PROVIDES GREAT SUPPORT
TO OUR SERVICE MEMBERS AND THEIR FAMILIES.
YOUR SUPPORT IS GREATLY APPRECIATED
FOR OUR MILITARY FAMILIES.
AGAIN, THE PROGRAMS AND THE EFFORTS THAT YOU DO
ENRICH THE LIVES OF SO MANY, ESPECIALLY OUR CHILDREN.
A COUPLE OF DAYS AGO,
I REALLY DID NOT HAVE A GOOD UNDERSTANDING
OF THE ENDOWMENT FOR THE ARTS,
OR IN PARTICULAR THE BLUE STAR MUSEUM PROGRAM.
I DO NOW.
AND I PROMISE YOU,
WHEN I GET BACK TO THE NEAREST COMPUTER,
I'M GONNA FRIEND THE NATIONAL ENDOWMENT FOR THE ARTS,
AND I'M GONNA POST A LINK OF AS MANY PROGRAMS AS I CAN ON THAT.
AND I'M ALSO, AS THE COMMUNITY RELATIONS DIRECTOR
FOR AT LEAST THE NEXT THREE WEEKS,
I'M GONNA MAKE SURE THAT I GET OUT
TO ALL THE SERVICE COMMUNITY RELATION CHIEFS
THE GREAT INFORMATION THAT YOU ARE DOING
IN SUPPORT OF THE MILITARY AND THE FAMILY MEMBERS.
THAT IS IN FACT MY PROMISE.
MILITARY FAMILIES ARE ALREADY UNIQUE
IN THAT THEY ARE STATIONED AT SOME PRETTY NEAT PLACES,
SOME NEAT CULTURAL CENTERS.
I'VE BEEN STATIONED AND/OR LIVED IN 12 OTHER COUNTRIES,
AND I'VE VISITED AND/OR LIVED IN ABOUT 32 STATES.
MY GOAL, OF COURSE, IS TO VISIT ALL 50 STATES
AND AS MANY COUNTRIES AS I CAN.
SO WE ARE IN FACT EXPOSED TO A LOT OF CULTURAL ACTIVITIES.
BUT PROGRAMS LIKE THE BLUE STAR MUSEUMS
WILL ENABLE THAT,
BECAUSE IT'S GONNA MAKE IT AFFORDABLE
FOR FAMILY MEMBERS TO IN FACT DO THAT.
SO IT OPENS UP FAR MORE DOORS AND OPPORTUNITIES.
SO, AGAIN, I THANK YOU FOR THAT.
I PERSONALLY THINK THE WORLD NEEDS MORE EDUCATION IN THE ARTS
IS A GIVEN FACT,
AND I THINK BY THE BRIEFING THAT WE SAW EARLIER
THAT WE ARE IN FACT DOING THAT.
IT'S A NEW GENERATION OUT THERE.
THEY'RE CALLED MILLENNIALS, AND WE HAVE TO CATER TOWARD
THE BEST WAY TO COMMUNICATE TO THEM,
AND I THINK WE'RE IN FACT DOING THAT.
I'VE ALREADY VISITED --
EVEN THOUGH THE BLUE STAR MUSEUM PROGRAMS IS FAIRLY NEW,
I'VE ALREADY VISITED MANY OF THE MUSEUMS
THAT ARE PART OF THE 800-WIDE NETWORK,
ONE OF WHICH IS NOT TOO FAR,
BECAUSE I LIVE AT FORT MEADE NEAR BALTIMORE,
THE B&O RAILROAD MUSEUM.
GREAT OPPORTUNITY, ESPECIALLY FOR KIDS.
BUT EVEN AS AN ADULT, I ENJOYED IT.
WHILE STATIONED IN PITTSBURGH,
WE VISITED THE ANDY WARHOL MUSEUM,
AND AGAIN, GREAT OPPORTUNITY, SO I'M REALLY --
I'M REALLY PROUD TO BE PART OF THIS PROGRAM.
SO ON BEHALF OF THE MEN AND WOMEN
OF THE UNITED STATES MILITARY,
AND ESPECIALLY THEIR FAMILY MEMBERS WHO ENDURE SO MUCH,
WHETHER IT'S SEPARATION, ISOLATION,
LOW PAY, WHAT HAVE YOU,
I SALUTE YOU FOR WHAT YOU'RE DOING AND WHAT YOU PLAN TO DO
IN YOUR EFFORT TO ENRICH THEIR LIVES
THROUGH CULTURAL EVENTS
AND YOUR PROGRAMS AND OPPORTUNITIES.
THE MILITARY FAMILY, AGAIN, IS SO UNIQUE
BECAUSE IT DOES IN FACT ENDURE SO MUCH.
AND MY HAT'S OFF NOT ONLY TO THE IMMEDIATE FAMILY MEMBERS,
BUT TO THE MOMS AND DADS.
EVEN THOUGH I'M AN OLDER PERSON, WHEN I DEPLOYED,
MY DAD WAS WORRIED ABOUT ME.
AND I DIDN'T REALIZE THAT,
BECAUSE OF COURSE, HE WASN'T GONNA TELL ME THAT.
BUT I FOUND OUT LATER THAT HE WAS IN FACT PRETTY SCARED
ABOUT MY TIME IN IRAQ.
I APPLAUD YOU, I THANK YOU,
AND I THANK YOU FOR LETTING ME BE PART OF THIS PROGRAM.
AND I PROMISE,
I'M GONNA CARRY THE WATER FOR YOU IN THIS ENDEAVOR.
AND AS OF TONIGHT,
YOU WILL IN FACT SEE SOME FACEBOOK POSTINGS
TO INCLUDE A COUPLE OF THE PHOTOGRAPHS.
SO AGAIN, SIR, THANK YOU FOR INVITING ME.
AND I DO PLEDGE MY SUPPORT.
THANK YOU.
[ APPLAUSE ]
Landesman: THANK YOU. THANK YOU, COLONEL JOHNSON.
WHEN A COLONEL OF THE MILITARY IS REFERRING TO "MACBETH,"
IT'S A PRETTY GOOD DAY FOR US.
[ LAUGHTER ]
I'D LIKE TO ADD SOMETHING PERSONAL, IF I CAN.
I'M VERY PROUD OF THIS PROGRAM.
ONE OF THE GREAT THINGS ABOUT THIS NEW JOB FOR ME
IS MEETING PEOPLE AND MAKING FRIENDS WITH PEOPLE
THAT I WOULD NEVER HAVE MET OR KNOWN OTHERWISE.
AND AT THE VERY, VERY TOP OF THAT LIST IS KATHY.
KATHY, THANK YOU FOR JOINING US.
NOW WE'LL MOVE TO THE COUNCIL MEMBERS' VOTES
AND THEIR APPLICATION AND GUIDELINES REVIEW.
I'D LIKE TO INVITE OUR DEPUTY CHAIRMAN
FOR PROGRAMS AND PARTNERSHIPS, PATRICE WALKER POWELL,
TO TAKE US THROUGH THIS SECTION OF THE MEETING.
PATRICE.
Walker Powell: THANK YOU.
FIRST, I'D LIKE TO QUICKLY ACKNOWLEDGE
THAT WE HAVE VISITORS REPRESENTING ARTS ORGANIZATIONS
AND OUR ARTS SERVICE ORGANIZATIONS
AS WELL AS A CONTINGENT THAT I SEE FROM THE LONE STAR STATE.
WELCOME AND THANK YOU FOR YOUR INTEREST IN OUR WORK.
I ALSO MUST THANK THE ENDOWMENT STAFF,
ESPECIALLY THE PROGRAM STAFF,
BUT ALL OF THE DEPARTMENTS WHO ARE DOING HARD WORK
TO MAKE THESE SERVICES AVAILABLE TO THE NATION.
AND FINALLY, I ACKNOWLEDGE THAT THE COUNCIL MEMBERS
HAVE ENGAGED IN VERY REFRESHING AND CANDID DISCUSSION
OVER THE LAST DAY
TO HELP WITH THE REASONED DISCUSSIONS
ABOUT THE MATERIALS WE'RE ABOUT TO VOTE ON.
THE COUNCIL WILL BE VOTING ON BALLOT TODAY
ON 35 AWARD RECOMMENDATIONS
IN THE NATIONAL LEADERSHIP INITIATIVES AREA
AND 20 LITERATURE FELLOWSHIPS IN TRANSLATION,
TOTALING ALMOST $6 MILLION.
THESE FUNDING RECOMMENDATIONS ARE FOUND
BEHIND THE CORRESPONDING TABS IN YOUR COUNCIL BOOKS.
COUNCIL MEMBER AFFILIATIONS HAVE BEEN RECORDED
IN THE COUNCIL BOOK AND ON YOUR BALLOTS.
EACH MEMBER HAS BEEN PROVIDED WITH THE OPPORTUNITY
TO UPDATE THIS INFORMATION PRIOR TO THIS MEETING.
BEFORE VOTING, COUNCIL MEMBERS SHOULD REVIEW
THE LIST OF RECOMMENDATIONS AND REJECTIONS
AND ADD TO THE LIST PROVIDED IN YOUR FOLDERS
ANY AFFILIATIONS THAT MAY BE MISSING.
COUNCIL MEMBERS ARE RECORDED AS NOT VOTING
ON APPLICATIONS WITH WHICH THEY ARE AFFILIATED,
AND THIS LIST BECOMES PART OF THE AGENCY'S OFFICIAL RECORD.
AFTER BRIEF SUMMARIES OF THE TWO FUNDING AREAS,
COUNCIL MEMBERS WILL HAVE THE OPPORTUNITY TO ASK QUESTIONS
OR DISCUSS THE RECOMMENDATIONS BEFORE VOTING BY BALLOT.
AFTER YOU'VE COMPLETED YOUR BALLOT,
STAFF WILL COLLECT YOUR FOLDERS AND TALLY THE VOTES.
THE CHAIRMAN WILL ANNOUNCE THE VOTING RESULTS
JUST BEFORE ADJOURNMENT.
MAY I HAVE A MOTION
TO CONSIDER THE RECOMMENDED GRANTS AND REJECTIONS
UNDER THE LEADERSHIP AND FELLOWSHIP TABS
IN YOUR COUNCIL BOOKS?
IS THERE A SECOND?
-Woman: SECOND. -Walker Powell: THANK YOU.
NOW I WILL SUMMARIZE THE TWO FUNDING AREAS
ON WHICH YOU WILL BE VOTING,
PAUSE FOR COMMENTS OR QUESTIONS FROM COUNCIL MEMBERS,
AND THEN ASK YOU TO MARK YOUR BALLOTS FOR EACH CATEGORY.
NATIONAL LEADERSHIP INITIATIVES
SUPPORT A WIDE VARIETY OF PROJECTS
THAT ARE OF NATIONAL AND FIELD-WIDE SIGNIFICANCE.
AT THIS MEETING,
THE COUNCIL IS REQUESTED TO APPROVE FUNDING
FOR 35 PROJECTS IN 9 FIELDS OR ARTISTIC DISCIPLINES
TOTALING ALMOST $5.6 MILLION.
CONTINUING SUPPORT IS REQUESTED FOR...
THE NATIONAL ACCESSIBILITY LEADERSHIP AWARD,
ACCESS TO UNIVERSAL DESIGN,
THE FEDERAL BUREAU OF PRISONS WRITERS RESIDENCIES,
POETRY OUT LOUD: THE NATIONAL RECITATION CONTEST,
THE MAYORS' INSTITUTE ON CITY DESIGN,
INCLUDING GRANTS FOR THE MICD 25 CATEGORY,
THE GOVERNORS' INSTITUTE ON COMMUNITY DESIGN,
YOUR TOWN: THE CITIZENS' INSTITUTE FOR RURAL DESIGN,
THE NEA POETRY PAVILION AT THE NATIONAL BOOK FESTIVAL,
AND FINALLY, PROJECT 20/20: THE INTERNATIONAL FILM FESTIVAL.
ARE THERE ANY COMMENTS OR QUESTIONS FROM COUNCIL MEMBERS?
IF NOT, PLEASE MARK YOUR BALLOTS.
THE NEXT CATEGORY,
LITERATURE FELLOWSHIPS: TRANSLATION PROJECTS
SUPPORTS TRANSLATION OF POETRY, PROSE, AND DRAMA
FROM OTHER LANGUAGES INTO ENGLISH.
THIS YEAR, 20 GRANTS OF $12,500 OR $25,000
TOTALING $300,000, ARE RECOMMENDED.
THE PROPOSED PROJECTS
WILL SUPPORT THE TRANSLATION OF POETRY AND PROSE
FROM 13 LANGUAGES FROM 17 COUNTRIES,
RANGING FROM FRENCH AND SPANISH TO ARABIC, HINDI, AND ZAPOTEC.
ARE THERE ANY COMMENTS OR QUESTIONS
FROM THE COUNCIL MEMBERS?
IF NOT, PLEASE MARK YOUR BALLOT.
FINALLY, THERE ARE SEVERAL PROJECTS
UNDER THE AWARDS UPDATE TAB IN YOUR COUNCIL BOOK.
THESE GRANTS HAVE BEEN AWARDED
UNDER THE CHAIRMAN'S DELEGATED AUTHORITY
AND ARE BROUGHT TO THE COUNCIL'S ATTENTION
AT THIS MEETING, BUT NO VOTE IS NECESSARY.
INCLUDED ARE AN EXTRAORDINARY ACTION GRANT TOTALING $30,000,
ONE CHAIRMAN'S SMALL GRANT TOTALING $3,000,
AND 42 20% AMENDMENTS TO THE PREVIOUSLY AWARDED
ACCESS TO ARTISTIC EXCELLENCE CATEGORY,
TOTALING $2.6 MILLION.
AND 169 CHALLENGE AMERICA FAST TRACK GRANTS
TOTALING $1.69 MILLION
FOR GRANTS IN 46 STATES, THE DISTRICT OF COLUMBIA,
AND THE U.S. VIRGIN ISLANDS.
THANK YOU.
NOW WE WILL MOVE TO THE GUIDELINES REVIEW PORTION
OF THE AGENDA.
AT THIS MEETING, THE COUNCIL IS ASKED TO REVIEW
THREE SETS OF GUIDELINES,
ALL OF WHICH CONTAIN UPDATES TO EXISTING FUNDING CATEGORIES.
LITERATURE FELLOWSHIPS,
TRANSLATION PROJECT GUIDELINES BEGIN ON PAGE 3
OF THE GUIDELINES TAB.
THESE GUIDELINES DESCRIBE THE AGENCY'S SUPPORT
FOR FELLOWSHIPS TO PUBLISHED TRANSLATORS
FOR PROJECTS TO TRANSLATE POETRY, PROSE, OR DRAMA
FROM OTHER LANGUAGES INTO ENGLISH.
CERTAIN TECHNICAL REFERENCES WILL BE REMOVED.
THE REQUIREMENT THAT PROJECTS MUST BE
FOR TRANSLATIONS OF PUBLISHED LITERARY MATERIALS
WILL BE DELETED.
AND THE ELIGIBILITY REQUIREMENT WILL BE UPDATED.
THE TERM "ONLINE" WILL INCLUDE DIGITAL OR AUDIO PUBLICATIONS.
BEGINNING ON PAGE 8
UNDER THE GUIDELINES TAB IN YOUR COUNCIL BOOK,
YOU WILL FIND TWO OR THREE HONORIFIC FELLOWSHIPS --
SORRY, TWO OF THE THREE
HONORIFIC FELLOWSHIP CATEGORIES --
NEA JAZZ MASTERS FELLOWSHIPS
HONORS MASTER JAZZ ARTISTS AND ADVOCATES.
THE NEA OPERA HONORS FELLOWSHIPS TO HONOR INDIVIDUALS
WHO HAVE MADE AN EXTRAORDINARY CONTRIBUTION TO OPERA
IN THE UNITED STATES.
BOTH OF THESE CATEGORIES
ARE OPEN TO NOMINATION FROM THE PUBLIC
AND CHANGES IN THESE GUIDELINES
OR UPDATES AND CLARIFICATIONS OF TEXT.
ARE THERE ANY COMMENTS OR QUESTIONS
FROM THE COUNCIL MEMBERS?
IF NOT, MAY I HAVE A MOTION TO APPROVE THE GUIDELINES?
IS THERE A SECOND?
-Man: SECOND. -Walker Powell: THANK YOU.
ALL IN FAVOR, PLEASE SAY AYE.
All: AYE.
Walker Powell: ANY OBJECTIONS? ABSTENTIONS?
THANK YOU.
MR. CHAIRMAN.
Landesman: THANK YOU, PATRICE.
I WOULD LIKE TO ANNOUNCE FOR THE RECORD
THAT A TALLY OF THE COUNCIL MEMBERS' BALLOTS REVEALS
THAT ALL RECOMMENDATIONS FOR FUNDING AND REJECTION
HAVE PASSED.
ARE THERE ANY ADDITIONAL COMMENTS, QUESTIONS,
OR DISCUSSION FROM THE COUNCIL MEMBERS?
OKAY, THEN I WOULD LIKE TO REMIND EVERYONE
THAT THE NEXT COUNCIL MEETING
WILL BE ON THURSDAY AND FRIDAY, OCTOBER 28 AND 29, 2010.
AND I WOULD LIKE TO THANK EVERYONE
FOR PARTICIPATING TODAY.
THE 170th MEETING
OF THE NATIONAL COUNCIL ON THE ARTS IS NOW ADJOURNED,
AND WE'LL SEE YOU AT THE END OF OCTOBER.
THANKS.
[ APPLAUSE ]