Musica, uma nova era


Uploaded by 5575kiko on 11.01.2013

Transcript:
The music industry is more innovative and exciting than ever,
despite some low and alarm signals,
after being given nearly as dead,
learned to get around and become a
new industry with new rules and concepts.
The revolution began in 1999,
by the mind of Shawn Fanning, creator and mentor of Napster,
the seed was released, and started the massification of MP3 files.
On 23 October 2001 Steve Jobs introduced the iPod
they sold near 350 Million units.
After 2 years, Apple strikes back with the introduction of iTunes,
it wasn't just the way you hear music,
but also how you were going to buy.
With 28 million songs in its catalog,
iTunes can satisfy any need of the most demanding consumer,
this platform can reach thousands of niches,
no matter how small it may be.
By not taking physical stock,
it can have a giant catalog,
is like having endless shelves of sale ...
A large music store had on average 60,000 songs,
much less than apple's 28 milion
With all these changes the music business has resented,
and has gradually lowered in value,
in 2001 (at the peak)
was worth around 30 Billion dollars
today its value is 20 Billion,
but for the first time
digital passed the phisical market
having risen in the last eight years nearly 1000% in total.
But not only by digital music sales this market lives ,
there is another booming business and growing, Streaming Music.
There are over 500 of these services in the world
and basically a user can access all their content,
but can not buy.
Spotify, the largest service currently
has about 18 million songs
and 10 million users.
There are 3 levels of access,
free , 5 and a $10 monthly.
with the development and popularization
of smartphones and conventional mobile phones
nowadays the market of mobile phone ringtones
already is a giant of 2 billion dollars.
The major threat is still piracy,
which facilitated the MP3
and elevated at numbers never seen before. 0:02:26.050,0:02:28.000 Only 1 in 20 downloads is legal,
and it is estimated that 40 Billion dollars
is the value of this parallel market.
Nowadays with all the technological evolution,
a group can record an album and distribute it easily,
not even needing a publisher,
with a much smaller revenue from the sale of music,
concerts are their biggest return ...
the more and bigger concerts they give, the bigger profit becomes.
Facebook is currently one of the most social network
used to communicate with fans,
also has youtube and twitter.
Psy sprayed all records, having the most watched video of youtube ever .
More than 1 billion views ...
The Radiohead innovated in pricing strategy.
by launching the album In Rainbows,
without publisher have provided the
same and every fan who wanted to pay.
1.2 million fans have downloaded
and paid an average of $ 8 each.
Also have provided a box for $ 80
with premium contents unpublished,
which was bought by 100,000 people.
In the end,we live in an era where the freemium contents roam freely
over the Internet and allows musicians
to have a larger audience, but also requires
them to greater creativity in order to
extend the number of fans, as they are
prepared to pay what the musicians deserve
either in download, on dvd or in live concerts.
Now is much easier to promote and
quickly reach anywhere in the world.
You just have to target those in will to listen.