TEDxESPM - Paulo Markun - Onstagehost - Introdução - QWERTY


Uploaded by TEDxTalks on 07.12.2011

Transcript:
A subject that fascinates me is typewriter keyboards. Yes... The first
typewriter patent is from 1714 and that one we see in the picture there is a
Crandall, around 1860/1870 and this guy created 10 typewriter patents.
If you pay attention, you will see that the keyboard is different. The keys
are positioned differently and, moreover, there are less keys than today.
In 1870 this guy, Christopher Sholes invented the QWERTY keyboard and the story is very interesting
because of this: at that time, most of the people here, I think, never used
a typewriter, different from me and other present, there was a problem that
is this: since it was the rods which took the letters to a central point where it was
printed on paper by use of a tape, if you typed very quickly, you could shuffle
all the letters at the same time. So this guy invented a system that was supposed to separate
the letters you use most on both sides of the keyboard, and this resulted in QWERTY keyboard,
which is called QWERTY because the first row of letters are Q W E R T Y, right. In 1873 he sold
the patent to Remington, a manufacturer who used to make weapons so far and it became a worldwide
fad, you know. He brutally dominated industry of typewriters till about April, 2011
where, in India, the last typewriter factory in the world was closed,
producing 10,000 units per year. Well, in 1930 a guy named DVORAK invented a
much smarter keyboard, much more competent, much more efficient than
QWERTY. It reduces by 30% the effort of typing and greatly accelerates the speed, right. And 10
years later, the first commercial computer came out it was the UNIVAC 1, shown in the picture there. Well,
if you look there, you can't see the keyboard very well, but it had a
keyboard. keyboard? QWERTY. Why? Because the Remington factory was a partner of the business.
And that generated the outcome I wanted to show you, which is: who
here has a BlackBerry or an iPhone or any one of these modern telephone gadgets,
has a QWERTY keyboard. The infrastructure is from 1999, has sold 14 million units
in the world and has no reason to use this keyboard, right? Because there is not
anything lifting anymore. The only reason that there is is habit, the addiction is and this is the demonstration
that communication is not just intelligence, expertise, technology. It is also
habit, it is also ... say, maintenance and conservatism, basically, you know.
Only this can explain the survival of QWERTY keyboard today in our reality. And as much as
someone tries to replace it, so far no one was ever able to implement this innovation that would
be a faster and easier to use keyboard and that would allow us to communicate. And
We're already going through the time when we speak about ending up with cursive, which is
another subject that fascinates me, but I I will not ... on which I won't be able
to talk about today.