Holly Gordon Speaks at CEDAW

Uploaded by 10x10act on 20.10.2011

There is no story more exciting or important than the one told in that short video: When
you educate girls, you really can change the world.
  The research is clear –
  As many of you know, an educated girl in the
developing world marries later, has fewer children; she is more likely to stand up to
abuse and less likely to contract HIV/AIDS  
When she grows up, she is more likely to get involved in community leadership, she is more
likely to start a business, more she will invest 90% of her earnings into taking care
of her family.  
And most important of all, an educated girl becomes a mother who will educate her sons
and daughters equally.  
And cycles of illiteracy and poverty are broken.  
And yet around the world, girls continue to face marginalization and discrimination.
Girls represent untapped opportunity – for prosperity and stability.
  As a journalist, this is by far the most important
story I have ever reported.  
And as a journalist, I KNOW the power of story-telling to change THE WORLD.
  And that’s why I’m here to tell you about
10x10 a game-changing global campaign designed to BRING the STORY of the power of girls’
education to the farthest corners of the planet.  
We are a team of journalists who grew up within ABC News and with 10x10 we saw an opportunity
to use our core competency as story-tellers -- combined with deep strategic partnerships
– to ignite a global movement for girls education.
This is a story that everyone should know.
Here’s how: We’re making a film and launching an action campaign. That sounds like something
you’ve heard before. But we’re doing things differently, and I’ll get to that in a moment.
  At the center of 10x10 is a feature-length
film that will tell the stories of 10 extraordinary girls from 10 countries in the developing
We are going to Egypt and Haiti and Afghanistan and India, and we are meeting hundreds of
girls to find just the right story.  
Like Sokha, our Cambodian girl, – who was orphaned at ten years old and barely survived
for four years picking trickets from a smouldering dump in Pham Pen and sleeping on the streets.
At 14 years old through a set of miracles, Sokha was rescued from the dump and given
an opportunity to go to school. Two years later, she is thriving. She is at the top
of her class and she is singularly focused on becoming a teacher so that she can pass
the life-long gift of literacy to the next generation. 
  And when we have found our girl, like Sokha,
we are introducing her to an acclaimed female writer from her own country – like Loung
Ung, whose own story of escaping the Khmer Rouge became a national best-seller. Loung
will use her personal experience and literary skills can transform Sokha’s story into
an emotional and dramatic screenplay for the film.
   We will do this 10 times.
We will tell 10 short stories of 10 girls from 10 countries with the help of 10 globally
acclaimed writers.
And I promise the results will be spectacular.
Our director’s last film was nominated for an Academy Award, and we are incredibly excited
about the creative potential for this one.  
But you will have to wait until Spring of 2013 to see the film and it is not the 10x10
film that I want to focus on today. It is the 10x10 campaign.
  As journalists we knew that during the course
of making the film we would come across hundreds of amazing stories that wouldn’t make the
final cut.  
And we knew that social media – Facebook, Twitter, You Tube and beyond - provide powerful
platforms to share important stories with global audiences.
  So why not turn the traditional process on
its head – instead of making the film in secret and launching a campaign right before
the film comes out – why not get going on the campaign to build momentum and get people
excited NOW and ask people to ACT on behalf of girls.
  And so that’s what we’re doing.
  When we go Egypt, to Afghanistan, to Nepal,
to Haiti for the film we are capturing all sorts of photography and video and turning
those assets into stories to fuel a movement for girls.
  Think of 10x10 as a giant advertising campaign
for the power of the girl.  
But how can we reach a broadest audience and make sure our stories have an impact – that
when people see our stories, they have an immediate opportunity to do something to help?
That’s where partnership comes in.    
Partnership is at the core of 10x10’s strategy.  
10x10 partners have the infrastructure, clout and networks to take our stories and share
them more widely.  
?We’re creating innovative partnerships with non-profit organizations who work to
improve the lives of girls everyday – like Room To Read, Plan International, CARE, The
UN Foundation and Partners in Health. We’re making customized videos especially for them,
to use globally and locally for fundraising and advocacy, and to get more people involved
in a movement for girls education.  
So for example, if your daughter joins the UN Foundation’s Girl Up! Campaign -- she
will receive THIS flash-drive with a story we produced about a girl named Melka, who
after escaping a child marriage herself, is teaching other girls about their rights.
  And your daughter will be able to use that
story – AND THIS TOOL BOX – to engage her friends, and her school, and her family
to raise money for UN programs that end practices like child marriage.
  Thousands of girl ambassadors, using 10x10
stories to scale a movement for girls education.  
And we are partnering corporations – because we believe when you are trying to create transformational
social change, forward-thinking corporations and their employees can be your most powerful
We are thrilled to have the Intel Corporation as our founding strategic action partner.
Intel is supporting 10x10 across their business, engaging their 87,000 employees in the campaign,
accessing their significant marketing budget to support 10x10 messsaging, and preparing
their key leaders to talk about our shared vision that educating girls means a brighter
future for all of us.  
When a corporation like Intel emphasizes their commitment to educating girls, minsters in
the developing world listen and change becomes possible. Intel is helping to scale the movement
for girls education.  
For example, if you happen to be at the G-20 Summit in Cannes in two weeks, you will see
a video we created with Intel’s support asking global leaders to prioritize girls
education and women’s economic empowerment in their allocation of resources.
Stories driving change. Stories driving a movement for girls.
  We are working from the top down and from
the bottom up.  
Between now and next June we will bring the 10x10 campaign to 50 college campuses in the
United States, in a two-year program that will culminate in the release of the film.
We are asking campus leaders to raise awareness and raise money – not for 10x10 but for
our core Non-profit partners who are providing services to girls on the ground around the
world every day.  
Scaling a movement for girls.  
And we are asking celebrities, journalists and global influencers to get involved to
lend their voice and their talents to the 10x10 campaign.
  Like Queen Rania of Jordan, one of our global
champions, who will share 10x10 and the power of girls education with her 1.7 million Twitter
fans in the Middle East and beyond.
Queen Rania is helping to scale a movement for girls education.
  We want 1 Billion people in the world to come
into contact with 10x10 stories and we want to convert 1 Million of those people to take
a specific action, like funding a scholarship, providing a bicycle for a girl to get to school,
or providing books so that she can read.  
1 Billion people. 1 Million actions.
Those are our measured goals – another first for a campaign of this kind. We are measuring
who sees our stories, and what they do as a result. We want to convert AWARENESS to
We are just a few months in, and we’ve reached over 2 million people with our stories.
And we’re just getting started.  
When the film comes out in theaters, we want to have our partners and advocates prepared.
That’s why I’m here with you today.  
Together we can use that moment to galvanize all of our fellow girl-champions around the
world to demand equality for girls everywhere in the world.
So what can you do? How can you support our efforts?
  Here’s something really easy -- join us
on twitter and facebook and make a commitment to share our posts and tweets with your network.
  Each of you have a card on your table which
gives you the opportunity to raise your hand and join us.
  ?If you are a corporate leader, consider joining
Intel as a strategic partner for 10x10. Your employees, your business skills and your senior
leaders all have a role to play in ensuring a brighter future for girls.
  If you are an NGO, sign up to host a screening
when the film comes out. You will be able to use that screening to raise funds and awareness
for your own organization.  
If you are a college professor or teacher, bring 10x10 onto your campus. Get students
involved in being agents of change for the next generation.
  If you are an individual, bring 10x10 to your
bookclub or community group, volunteer to help spread the word in San Francisco, through
the media and beyond.  Host a fundraiser to benefit a 10x10 partner, or consider supporting
Please fill out cards and leave them XX and let us know how you want to be involved.
  Because together we can seize this moment,
build momentum and use the power of collective action to demand transformational generational
change for girls.