Interview: Kendrick Lamar Tells His Story & Talks Paying for Music w/ DJ Skee


Uploaded by skeetvonair on 16.04.2012

Transcript:
Wassup boy!
Big homie.
Man it feels like the grind and the dedication really pays off
at the end of the day. That’s how I feel, I feel good.
Scoop actually produced the
joint. Featuring Dr. Dre, yeah. Definitely. Made it sound like you know the world is about
to clash with the drums yeah.
The Recipe. Women, weed, and weather, you know. Right.
We recorded that record – you know, that’s funny, that was one of the first records I’ve
jumped in with Dre. You know, ‘cause it had that feel.
I wanna say six months or
something.
I had it locked in. And as soon as I came up with the whole idea, we just
knew from the jump that this is the one. We got a bunch of records though.
This is like
the introduction, warm-up for the album. A big introduction, yeah, yeah, yeah.
Right.
But on steroids.
Right. TDE- Aftermath- Interscope.
We had tons of offers on- tons of offers on
the table. Money. Money. Money. Any individual would’a took the money fast but it was about
these people – these labels knowing the imprint we’re putting on the game. Our sound
– and not trying to change that, you know, and understand what we’re trying to do.
Dre knew exactly what we’re trying to do. He been in Death Row, he been in Aftermath.
These labels – these from the bottom to the top labels. That’s what Top Dog is.
He recognized that, recognized we move as a unit, and we going to be teamed to push
that now. What Dre can do, is continue to show us the guides and the steps to how you
guys make the money to use that with. Aftermath – and you know, of course, you respect the
music. We the best in that lane right there. That’s our world, period.
You know what
I want to do – see is first I was, you know – old days I be thinking about “damn I
gotta make sure – “ of course it’s gonna do what it’s gonna do reguardless. But right
now my initial is making sure that I bring the best music - my sound, you know, that
I’ve been doing 100% on another scale to the max and change the face of what people
see hip hop to be today.
You know what’s crazy is because – this the story I tell
all the time – when we first decided to sell the OD, I didn’t want to sell the OD.
You know, cause I felt like people weren’t ready, they didn’t understand where I was
coming from as far as the music I was doing – they just weren’t ready to buy a Kendrick
Lamar CD. And Top Dog made something clear to me. They said, “if you want to change
the face and you want to make people stop complaining about what they hear on the radio,
make these motherf***ers go out and really appreciate the music and spend your last dollar
on it or else you’re going to keep complaining about it.” And that made a whole lot of
sense to me. I felt like, you know, we all felt like my music is that damn good where
you could go out and spend your few dollars on it. You know, it’s not like it’s 16
or $17, it’s $6. You know what I’m saying. And when we did that, motherf***ers did go
out and actually buy it and a whole lot actually went out and bought it and I was like “damn,
dig that”. And when you can actually recoup and make some money for yourself on the independent
side. And then it come back full circle when you go out and tour for yourself. So what
it started off with is just believing in the music first. You believe in the music and
you feel like people should appreciate it more, so you know, go spend your money on
it and stop complaining and that’s exactly what happened, so once it started with the
music, everything else accumulated around it.


4/6/12 1:07 PM

4/6/12 1:07 PM

4/6/12
1:07 PM