Is it better to have keywords in the URL path or filename?

Uploaded by GoogleWebmasterHelp on 25.08.2010

>> Matt Cutts: We've got a good question today from Alex Black in Waterloo, Canada. Alex
asks, and it's kind of a long question so we'll go through it, "It seems that having
relevant keywords in URLs is very helpful."
"Does Google give higher importance to keywords in the path versus the filename? For example,
example dot com slash tools slash hammers slash acme dash metal dash pounder or example
dot com slash tools dash hammers dash acme dash metal dash pounder?
[ makes snoring noise ] Oh ah, sorry.
Okay. If you were fallin’g asleep during that question, I'll try and make it a little
more concrete.
Would you rather have stuff in the pathname or would you rather have stuff all together
at once in the, in the file name?
To me, the answer is that it really doesn't make that much difference. This is a perfect
example where you can do some questions, you can do some experimenting and see what works
for you.
Think about it like a user though. A user would probably prefer something like tools,
category is hammers, type of hammer is acme metal pounder. W whereas a lot of users, especially
savvy users, if every single thing is in the file name; -- if the file name is tools dash
hammers dash acme dash metal dash pounder, -- that can be - it can start to look a little
A and it's not that we have some factor that says the more hyphens you have, the worse
you are automatically. It's just users might not click on it because ‘cause they might
not think of it as being as quite a good a search result.
Ss so if there is a clear sort of delineation of categories where you can have stuff in
the path, I would probably, just for user experience, go with the path.
As far as search engine ranking, I'm not sure that there's really that much difference between
the two. B but you might want to be a little careful because of the user experience of
having a really long filename that's just stuffed with hyphens. People might not like
it if they see dash dash dash, dash dash dash and so they might not click on it.