Inside UNC Charlotte -- July 2012

Uploaded by unccharlottevideo on 29.06.2012

>> Narrator
The following program is a UNC Charlotte Production.
>> Stephen Ward
Welcome Inside UNC Charlotte.
What is Big Data?
More and more people are saying its Charlotte’s future.
UNC Charlotte recently hosted a conference that brought national leaders in informatics
and analytics to Uptown.
They shared their visions with the people in our regional economy who have their sights
set on Charlotte staking its claim as a national center of Big Data.
We’ll hear what they’re saying about it.
Then it’s back to campus.
If you’ve been here lately, you can’t help notice the growth.
Chancellor Phil Dubois will describe some of the major projects and also their funding
sources that enable expansion even during this challenging economy.
The College of Education recently celebrated its 40th anniversary.
To honor the milestone, the College is constructing the CATO Teaching Discovery Mural.
We’ll learn more about the project and the Looking Forward Campaign.
Plus, another segment produced by our Communications Studies students.
All this and more Inside UNC Charlotte.
>> Stephen Ward:
Many sectors in our economy including retail, financial services, and healthcare, keep track
of us by gathering and analyzing data.
Data that tell our own stories, data that help others, and anticipate our wants and
needs and enable those who serve us to predict our next moves.
The University convened Charlotte's first major conference on Big Data, Charlotte Informatics
We took our Inside UNC Charlotte cameras to gather some of the current thinking on Big
Data along with where it's going and how Charlotte could become a leader in this expansive field.
>> Guenther Hartfeil
Things are changing so quickly that you constantly have to change.
>> Tom Davenport
Belk and Lowes are trying to predict what their most loyal customers will want to buy
and making offers to them.
>> Steven Ott
We're going to need a slew of new talent.
>> Glenn Finch:
So think about those things that Charlotte can already do and figure out a way to magnify
that around the globe.
>> Anu Brookins
Charlotte as a community is going to be one of the leaders in informatics and analytics.
>> Guenther Hartfeil
We are getting more data all the time.
There's lots of opportunities, lots of companies that are providing us information, insight
into our customers, and if we're not on top of that, we're going to be left behind.
>> Steven Ott
The idea of using data to make decisions like financial services, healthcare, retail is
another big industry, which we have a lot of large retailers here in the Charlotte region,
that just want to know how do we use this data, this customer data, to deepen our relationships
and to sell more products that they want and they need, and banking is the same.
They're dealing with customers and so a lot of their operations are retail-oriented and
they are doing the same thing.
Healthcare wants to reduce cost and determine what the best tests are for patients, and
so they're using data to make those kinds of decisions.
>> Tom Davenport
This period seems to be one where we've decided as a society, well let's take advantage of
all of that, let's really use the data to understand our customers, to predict what
they want, to make sure we have the right amount of every key resource, in the supply
chain and so on, even to identify what kinds of people work best in our organization, who's
likely to stay around, and how do we intervene for the ones who are not going to stay around.
>> Anu Brookins
They have the analytics, and they have the next best offer and they have the next thing
available, but it's all through service. It's all through the service interaction. So, if
somebody were to talk to you in a conversational way, mention to you, you're far less likely
to say whoa, how did you know, then when you come into the store, your cell phone gets
bombarded with by the way your wife's birthday is coming up, here's an offer. It's the same
offer, but the way it's presented is a huge deal, but then also we have to think about
what it is that the customers have a tolerance for.
>> Bob Morgan
I think Charlotte business people are competitive.
I think Big Data is going to be one of the determining factors of who are the winners
and losers of the free market enterprise system in the coming years.
We want our companies here in Charlotte to be the ones to succeed.
We have an opportunity through the resources of UNC Charlotte, the technology that can
be applied within the existing economy, those who we can attract here want to take advantage
of both of those things, we have an opportunity to be one of the Big Data centers in America
and on the globe.
>> Yi Deng
Because we have strived to build a new kind of enterprise, to train new kinds of students
to build new kinds of academic programs, to build a far more deepened integration between
different disciplines, from business to technology, and by combining University and industry together.
So therefore, new universities like ours have far less baggage to get rid of than many other
older established universities.
I think we can do it, but we need a drive, we need a partnership, we need leadership.
>> Guenther Hartfeil
There are plenty of regulatory opportunities for people to say, and just value opportunities
from our perspective, to say we don't want to share information even among affiliates.
Some of our customers do that, most don't.
We're pretty careful about how often we use that information, how we use that information.
>> Denise Hatzidakis
Forty year old men who go to Home Depot are the most likely to end up in the ER, because
they don't go to the doctor, so also with that said that also didn't come from any healthcare
It came from purchasing patterns.
And so what is the ethics?
The ethics of using that data predictively to do things like that.
That's where I think the challenge is.
>> Glenn Finch
We work with a hospital in Toronto in the NEO NIC unit.
These are babies who could die, who could die tomorrow and we took all of the sensor
data from all of the operating room or intensive care sensors and we plugged them into a big
data file and we predicted babies that were going to go into septic shock 24-36 hours
before the doctors or nurses did.
You know the funny part, there wasn't one of those parents that raised the ethical issue
when it meant saving their son's or their daughter's lives.
So, when you look at it for how Big Data can fundamentally change the world we live in,
how Big Data can stop a bombing in Time Square, how it can save a life.
Yes, are there some challenges we're going to have to face with ethics and things like
Yes, there are.
Will our law makers learn how to write the correct policies over time?
Yes, they will, but right now I'd rather solve in situations like this, to solve people lives.
That's the thing I'd be worried about first, and that's the cool part of using data for
its right and its good purpose.
>> Stephen Ward
As demand for UNC Charlotte education continues to grow, so does this remarkable campus.
Despite the tough economy, various sources of funding make the expansion possible.
Recently, we sat down with Chancellor Phil Dubois for insight into the projects that
include the emerging football stadium, and the new Energy Production Infrastructure Center,
or EPIC.
>> Philip Dubois
The money for buildings comes from a variety of different places and you can’t necessarily
interchange them.
We talk about this as the color of money problem.
All money is not green and so for that reason sometimes we appear to be doing some things
and yet, we’re cutting our budget and people are wondering, well, why is that?
That’s just because of the way money works within not just the University of North Carolina
but most public higher education institutions, because it takes about five years from the
time, for example, if the legislature appropriates money for a building like they did for Center
City, like they did for the EPIC building, like they did for Bioinformatics, it takes
about five years to move, to actually opening the doors.
And so people will wonder how can you be doing this?
And it just takes a long time to do things and during the same period we could be suffering
multiple millions of dollars of loss in our operating revenues, which is what in fact
just happened.
And then we have something that really aren’t dependent on the state and that we have to
do either way and they don’t come from state funds and a good example is residence halls.
We have a growing student body, but we also have an aging stock of some residence halls
and those are all paid from the rents that students pay or the dining charges that students
and others pay when they go into those dining facilities.
So some things are going to go on no matter what is happening within the operating budget
of the University that we get from the state.
EPIC has been one of the most important buildings we’ve ever built.
It was really maybe the first that we built consciously in partnership with industry.
Now the dollars have come significantly from the state, $77 million to build the building,
$5 million for faculty and technical staff but industry has already stepped up with about
$15 million dollars worth of scholarships, professorships and equipment and we expect
more of that to come but as Charlotte has grown as the energy hub that it is becoming
we wanted to be a part of that.
I thought we needed to be a part of it and so did industry.
For the insiders, they know that this region has become so important to motorsports, particularly
They know that motorsports is a $6 billion dollar industry in this state and unfortunately
at the time we made the decision to build the addition, that’s when NASCAR got hit
with the recession as well, but I’m very optimistic that they will be coming back and
of course we don’t just train people for NASCAR, we train them for the motorsports
industry as it’s defined across the country including American built automobiles.
And so, they get their degree in mechanical engineering with an emphasis or concentration
in motorsports.
No one from UNC Charlotte is limited just to the motorsports degree.
They’re really more broadly trained in mechanical engineering with that emphasis or concentration
in the field.
Certainly, with football coming and it being placed right there in the middle all of that
other activity and with the thought that light rail is coming in 2016-2017, I don’t think
that there’s any question that for many members of the public who don’t come to
UNC Charlotte day in and day out that’s the side of campus that they will see.
Now I hope that after the football game, they’ll wander over to the bookstore and spend a few
dollars and those kinds of things, but yet that’s going to be the case.
Football has been a real partnership funding.
The students pay about half of the cost of the construction through this student debt
fee that they agreed to pay and then the rest comes from ticket sales and 49er seat licenses
and private gifts and the like so it’s going to be a real partnership to build that stadium
and then run the football program with the support from every hand we can get.
Both of those kinds of things depend on the user fees.
We are not allowed to use state appropriations for parking decks so the people who pay for
the parking decks are the users who buy the permits or the daily permits.
We don’t even get to keep the fine money from enforcement.
We keep a little bit by state law for administration but 80 percent of the fine income, the money
that people have to pay for violating parking regulations go to the public schools.
So, I try to tell people that we’re not making money by dishing out tickets.
We’re actually losing money on trying to enforce a parking system, but we needed to
get a better parking system.
We were using an awful lot of land on trying to accommodate all of the cars that were coming
with these new students, faculty and staff and unfortunately those parking fees continue
to go up at a time when our faculty and staff had not had raises for the last now four years
going into our fifth year, so that’s a tough one.
The residence halls will get paid for by the students who live there and our challenge
is to make those as quality of buildings built to state standards that will last, let’s
say, 40-50 years and yet still be competitive from a financial standpoint with what’s
being built around the neighborhood.
Our applications for next year, for the fall of 2012, are up 16 percent at the freshman
level and they’re especially up from out-of-state students.
So, we continue to see escalating numbers of students who want to come to UNC Charlotte
and who are more qualified than the class before them.
>> Stephen Ward
In honor of its 40th anniversary, UNC Charlotte's College of Education has commissioned the
CATO Teaching Discovery Mural.
Alumnus Bill Anderson recently spoke with Dean Mary Lynne Calhoun along with Emmy Lou
Burchette to learn more about the mural and the Looking Forward Campaign.
>> Bill Anderson
Dean Calhoun, could you tell us a little bit about this very exciting mural that's going
to be on the campus very soon?
>> Mary Lynne Calhoun
I am delighted to tell you the story of the CATO Teaching Discovery Mural.
We are celebrating the 40th anniversary of the College of Education at UNC Charlotte
and I love thinking about the number of educators who have been prepared for their careers at
this University and have gone forward and touched the lives of hundreds of people.
Over 6,000 of our alumni are now teaching in North Carolina public schools, for example.
I also think that Looking Forward is very important.
We're preparing great new educators now who come to this campus with a desire to make
a difference in the lives of young people.
So looking at our history, generations of great educators, and a future that's even
brighter, this seems like a very wonderful time to honor that commitment, not only of
UNC Charlotte alumni who are educators, but the profession itself.
To capture this moment and to generate gifts that will help the College support these young
people, we've created a wonderful project called the CATO Teaching Discovery Mural.
It is being created thanks to a very generous gift from Mr. John Cato and the CATO Corporation.
This mural is being erected on the grounds of the College of Education building at UNC
Charlotte and on the walls of the sculpture will be inscribed the names of great teachers
that donors have honored, and the names of those great teachers will be there forever,
and every new generation of future educators will walk by that mural every day and know
that the transformational power of teachers goes on forever.
>> Bill Anderson
Well there's nothing more important than great teachers and UNC Charlotte has produced so
many great teachers and I think this is a wonderful way for us to honor their legacy
and to give people an opportunity to say thanks in a meaningful way.
We're very excited about this and the plans look absolutely beautiful.
>> Mary Lynne Calhoun
Let me turn to my colleague, Emmy Lou Burchette, who has led our design team for this very
special project.
>> Emmy Lou Burchette
The Looking Forward Campaign that is celebrating the anniversary of the College of Education
is really all about honor, celebrate and grow for the College of Education and as part of
that we wanted a centerpiece that would help again lift up teachers and the teaching profession.
So the idea was to create a monument that would be adorned with carved murals and these
murals will provide information that is about the state of North Carolina, about the Charlotte
region, and also about teaching and education in its facets, all educators, not just teachers.
We were very lucky as part of this project to have a wonderful team.
We selected Mara Smith who is a world renowned sculptor, who will be doing the carving of
the murals, and she has a wonderful gift of taking conceptual ideas and bringing them
to life in the sculpture.
We also have Richard Petersheim and Dennis Walls who are with LandDesign, who helped
us with the design of the monuments, the structures that will actually hold the murals, and Steve
Ratzlaff, who is heading up our construction process with the HeardRatzlaff team, which
is really essential to taking these designs and ideas and turning it into reality.
>> Mary Lynne Calhoun
Donors who make a gift bill of $1,000 dollars or more can name that special teacher in their
life and that name will permanently be inscribed on the mural.
Because of the generous gift of John Cato and The CATO Corporation, the cost of designing
and erecting the mural has been covered by that gift.
So these gifts of $1,000 dollars are building a future for the College of Education.
The College's first unrestricted endowment that will enable the College to take the next
big important ideas, the next needs of our students and faculty, and respond to them
in effective ways.
>> Bill Anderson
So, I guess the next step is how are we going to let everybody know about this wonderful
>> Emmy Lou Burchette
Well, we have established a new web portal,, and that portal is
set up specifically to help people understand about the anniversary of the College, the
campaign, Looking Forward, and there's a section where you can submit a story, and we will
rotate some of these stories and share them with people as well as information about the
mural itself.
>> Bill Anderson
So it's very clear, this is not just about teachers who graduated from UNC Charlotte
but any teacher and this is a very noble cause to recognize and value the profession of teaching.
>> Mary Lynne Calhoun
This is honoring of the profession of teaching, the profession of educating broadly writ.
A person might identify that special teacher as one who happened to be a guidance counselor,
or a school leader, or a coach. However we define that teacher, we're honoring the relationship,
the transfer of knowledge, the gift of hope that those educators give.
I would love to have the opportunity to share the conversation about the transformational
power of teachers with groups in the community, and if there are groups that would like to
participate in that conversation, I hope they'll contact me at the College of Education.
UNC Charlotte's Venture Program started in 1974, and has been serving the most adventurous
49ers ever since.
A team of Communications Studies students recently set out to tell the story of the
My name is Sandy Kohn; I'm the director of the Venture Program at UNC Charlotte.
So, the Venture Program started in 1970, with a grant that sent a group of faculty, staff,
and students from UNCC to the new Outward Bound school that had started just a couple
of years earlier.
They came back from that three-week trip saying this was an amazing experience; we need to
make this available to students on a regular basis.
The Venture Program has grown tremendously since its origins.
I got here in 1984. When I got here, we were doing about 24 trips a year and about 24 challenge
course programs a year, and that's about all we did.
Now, we still do about 24 trips a year; last year, we did about 350 challenge course programs.
We added a climbing wall that had about another 120 programs.
And also, when I came, we were teaching one academic class, and now we teach ten. And,
we just proposed an academic minor, which will provide a whole new avenue, that's new
from what we used to do.
My name is Matthew "Chewey" Johnson, as people like to refer to me. I've been with Venture
for three years now.
My name is Ana Pisani, and I've been with the Venture Program since November of 2008,
so approximately four years.
The reasons I see people come out to the wall a lot of times is to have a good time, to
experience a new adventure, or to just build community with fellow classmates.
During my freshman year, I had the opportunity to sign up for a rock climbing class, and
Venture runs that particular class.
I grew a lot, in just learning about myself, and in learning about how to interact in community,
as well as other team-building activities.
The whole idea of Venture is to provide experiential learning in the outdoors, so we try to get
people to get involved with our program. We try to get people to go through our course
so that that way, they can find ways to push their own boundaries throughout our different
activities that we have.
My name is Juan Acosta, and I've been with Venture for a little over five years, I'm
a senior.
The main goal for people who come out to our high ropes course is just to have a very unique
experience, whether it's a personal growth experience or a team-building experience by
giving them an opportunity to be in a very unique atmosphere such as the high ropes course.
Groups and teams, when they're out on the ropes course, it just gives them a very different
experience from what they are used to. If they're a team and they're just used to being
in a field or in a game, being out on the ropes course allows them to kind of challenge
themselves a little more and kind of trust each other more.
Participants, when they come out here, have a very unique, well they have a very established
fear of heights, sometimes. And just a lack of trust in the gear. So, they start on this
ground level right here, this first level, which is around four feet of the ground and
it's very, it's not hard, it's not difficult, and then we move onto the second level and
the third level.
We are there to talk them through it; we are there to explain to them, very rationally,
any fear that they might have.
So, we're not going to push people too much, but we going to challenge you to push yourself
to a limit.
I'm Vincent Soelzler, and I've been involved with the Venture Program for about two years.
Typically, the people that participate in the program are often international students,
and we also run what's called the first adventure trip every semester, all for incoming freshmen,
which is another group of people who tend to go together and participate a lot in the
program as well.
On trips, I'd say we develop skills having to do, of course, with outdoor skills. You
learn to kayak, maybe learn to rock climb and to backpack. That's a set of skills I'd
refer to as the hard skills, but then there's also a set of soft skills, learning to deal
with people and working together.
I think it's unique in the sense that maybe on a team-building course or something, you
would do that, but it's in a very deliberate sense, like we're coming here just to team
Whereas, when we're out in the woods, you know, we're all cooking dinner together, we're
all working together to get things done. And so, working together comes in a natural way,
or in a more natural flow.
The Venture experience on-campus, and the Venture experience off-campus - they tend
differ because you really build a sense of community with the people that you have to
sleep with, and cook dinner with, and be with for a longer period of time, and you're not
just sort of cramming yourselves together, just to be together, to work together. There's
a real nature environment to build a sense of community and work together on the trip.
My name is Brian Capron, and I am the Associate Director of the Venture Program.
Different groups come to venture with different kinds of needs. One of those needs is the
amount of time that they can spend with us.
The freshman seminar programs are like, either an hour and fifteen minutes long, and so we
have created a program style that is able to provide a good, mobile activity program
within that hour-and-fifteen minute time block.
Typically, when a group comes out to our low ropes challenge course, we work with a matter
of approximately three hours. And, so we have a lot more flexibility with the kinds of programming
that we offer.
And, the high ropes course experience with us takes somewhere in the neighborhood of
three, three-and-a-half, to four hours depending on the size of the group. So, time constraints
are one of the things that can dictate the reasons that we choose the kind of programming
that we do.
So, the one thing that I want students to take away from the Venture Program, I think,
is the greater sense of themselves: who they are, what they're capable of, and also, more
of a sense of ownership about the decisions they are making in their lives, more of a
sense of responsibility that this is my life, and I can shape it the way I want it to be,
rather than just sort of going with the flow or being pushed from one thing to another,
really taking control of one's life.
And I see that happen a lot with our student leaders, and also with the students in our
academic classes. I think that's the biggest gift we give to UNCC students.
Thanks for joining us once again.
You can see more on the university website and all of our segments are on YouTube.
In the mean time, we look forward to seeing you next time right here Inside UNC Charlotte.