Orphan Meetup Group Optimization


Uploaded by radicalhealth on 04.06.2012

Transcript:
Alright. Let’s see. Today is Wednesday May 2nd, 2012. So, I’m
talking about taking over Orphan Meetup Groups. Everybody knows
how to use Meetup, right?
No.
So, well, if you don’t know how to use Meetup, ask somebody or just
start an account. It’s easy.
Basically, what this is when people start a Meetup Group they’re the
organizer. And if for some reason they change their email address
this is usually what happen, their credit cards expires and the
Meetups starts asking for the credit card.
And asking them and then there’s no credit card and so Meetups starts
the dissolution process to dissolve the group. And the first step
in that process is to throw the group out in the great ocean of all other
Meetup folks and you can take it over.
Now, you only know about those groups, though, if you’re on the group.
What that means is if you’re operating on a particular niche or silo
of information like business, entrepreneur, SEO or Internet marketing
or Calvin, you work in fitness or holistic medicine or whatever.
You go and join those Meetup groups. And so, as they dissolve, as the
organizers disappear, you’ll get a note like this right here that
says, “Your Meetup group will shut down in 2 weeks.” And there’s a
big button here that says “Keep this group going”. If you click on
this button, it basically lets you take over the group.
The first step is to join the groups that you’d like to monitor in
your category, your niche. And then, like I have my email. I have a
really complicated email sorting system. But in Meetup all these
different sorts so the people that send me direct messages, Meetup
support and messages like important messages about groups go into one
spot.
And that’s one of the first places that I check every morning. What
happens is these things are kind a like—you can think of them in terms
of real estate. In real estate, most investors think in terms of
either you’ve got a distressed property or a distressed owner. And
what you’re really looking for is the distressed owner which is
somebody that disappears and they’ve got a great property and now it’s
just there for free.
It’s different in real estate. There’s no qualifying for loans, no
taking money, you just go and take over the group.
Let’s go and take a look at this group here. I haven’t even looked at
it but we will now. This group’s got—look at that! 272 members. I
just got 272 new clients for taking a Meetup group over that are
interested in, let’s see, Austin E-business and online marketing for
business owners.
You getting the idea here? That’s 272 people that have gone to a lot
of Meetups. And one of the reasons I took over this Meetup group was
I noticed some people on there that I knew.
And you can go through like here, “Recent Meetups”. This one was done
on February 23rd and one in May. So, it’s fairly recent that people
been getting together in this group.
Who was running that?
You know that’s a good question. I’d have to go back in time on
Archive.org to see...
How can you be sure, it says they changed the location?
Yeah. Well, maybe or it might be that she is a co-organizer,
event organizer. But you can look through here.
That’s not a big a deal of history. Yeah. These people,
they’re new to me and I saw some other people like Vogelpohl
on this group. It’s probably an interesting group.
Will you contact them individually or send out a mass email?
Well, so yeah. So, the next question is what do you do with it? And
it’s like real estate, you either going to hold it or flip it.
This is funny. I just thought about it this morning. It’s all real
estate, hold or flip? And so, if you hold it then the goal is for
example if you didn't have a Meetup group you might use this to seed
your group.
Like that’s what you did, David. When we worked together didn’t you
take over some random group that had a few other members on it? When
you take over a group you do lose the facility of sending a message.
Like, when you form a new group and you set your—see all these
categories over here where about? This is where we’re going—yeah
these category here like “Online Marketing and Social Media”.
What you do when you form a group is you set these categories and then
when you send out or when the group actually forms which means it
makes it through Meetup's review of the group to make sure you’re
actually legit. Then, the group forms and all the people that are on
the category’s waiting list get an email.
Now, this gets interesting too because look at this. If I do a, let’s
see, everybody know the alternative syntax for Google. So, if you say
site:meetup.com that means you’re only going to search Meetup, right?
If I say “intitle:waiting list austin” so that shows me that in
general it looks like there’s 2.5 million waiting list. I think
that’s probably something’s a little bit broken there. But that gives
you an idea of how you can find the waiting list.
Well, it’s probably looking for past ones as well. Or is that what
you...? Maybe. Anyway, the point is this is a way to find the
waiting and Meetup. And so if you for example go to like, we probably
wouldn’t be interested like lesbianfriends.meetup.com.
Why couldn’t you create a BOT that puts—first of all, the BOT
automates the syntax. Then, the BOT would then take a keyword and then
refine the search. Then the BOT could then go in to each individual
thing and click whichever buttons needs to be clicked. Yeah. So,
here’s the thing when you say BOT are you talking about starting a
Google like this?
No. Just like if you bought studios or having a program or create a
scraper. That essentially automates the whole process.
Yes. Here’s the idea that I have for a scraper. First off, they
change the Meetup to circumvent BOTs, change their login and how the
navigation works to be JAVA script based.
So, what that means is for you to actually write a BOT you got to use
a JAVA engine which is either Rhino or V8. I don’t know if you know
about those. Those are really cool.
What they are is V8 is the Google version which I would use. And V8
basically is a browser with JAVA script that you can write scripts in.
It’s like a command language like PERL or PHP.
So, if you’re thinking of scripts to go and navigate and do things
like login and then traverse to different places. And because it’s
running Javascript, you actually, if like a pop-up comes on the
screen, you get access to the fields of the pop-up.
So, you’re saying you can do it. You just do it if it’s JAVA script
instead of BOT.
Yeah. It’s way more complicated than just hacking up. Like there’s a
module in PERL called WWW::Mechanize which is what people used to use
a lot. But that only works if it’s straight HTML. Like if you’ve got
an HTML form that does login then you can use the normal HTML based
versions.
And most people have switched to using Javascript or Facebook Connect
or something like that to access Facebook and also to defeat BOTs.
So, anyway going back to the waiting list here.
Anyway getting back to the waiting list?
Well, I’m about to show you. So, in Meetup when you go to your Meetup
account you can camp on topics like entrepreneurs, business
networking, wellness.
Here for example is the entrepreneur waiting list. How much would you
have to pay Baxter to get access to 2,134 entrepreneurs in Austin that
were waiting to hear from you.
I mean, they’re sitting and waiting to hear what you’ve got to sell.
It even gets better because let’s say you’re Shawn Collins and you’re
running Affiliate Summit in New York. Look at this. Wait for it.
17,535!
If I was Collins, in fact I’m sending him a copy of this video, and I
was running Affiliate Summit in New York and Vegas, I would start a
Meetup group about 2 months ahead each one of them and actually list
the event, that affiliate summit, in Manhattan and in Vegas.
So, I’ve got access to all of these people. Let’s do a little quick
arithmetic here.
I still don’t get, why are they on the waiting list?
They put themselves on the waiting list so they get notified anytime
you form a group that has a category of entrepreneur. These people
get an email. So, it ain’t spamming. They said, “Yo! Yo!”
So, if you’re in a Meetup, they’re going to automatically be...
Anytime you form a Meetup group for the first time, not create an
event.
Got it.
That so if you take over a Meetup group, you lose this first pass.
Now, I’m going to tell you how to get around that in a minute.
You only get the first pass when the Meetup group forms.
So, anytime you’re running a live event any place like if you’re
doing a joint venture with somebody where you’re speaking, I
always form a new Meetup group.
Like, if I’m going to Dallas this week, guess what? I form a Meetup
group that’s in Dallas and access all the list in Dallas about what
the topic I’m talking about.
Because I take it upon myself to fill my room out, trust anybody to
fill the room for me. Pretty cool, yeah?
You make your speaking event at Meetup is what you’re saying?
Pardon me?
You make your speaking event... The Meetup, yeah.
You don’t have to go out there and conduct Meetup groups. They have
the time to... No. If I’m going to physically in Dallas... I setup
a Meetup group that routes people to whatever venue that is.
As long as you’ve got a physical venue. If you start a Meetup group
that only has virtual venues, they won’t let the Meetup group form.
In fact, they’ll disband it and say, “If you do it too many times,
I’ll give you your money back and ban you from being an organizer.”
And then, Shawn Collins will be charging for affiliate summits. So,
how does that work? You just have a Meetup group that will route
people to the registration page.
Okay. That would also...
So does that defeat the point of Meetup because it isn’t... I mean,
I’m a neophyte to Meetups so... I think I know where you’re going.
It’s like what are you... I mean, what’s the purpose?
Yeah. I mean if you’re because the point of Meetup is to actually
create a Meetup. But if you start just filing people to a sales
process, won’t Meetup kind of frown upon that?
No because you actually do in fact, what I would do is I would do a—on
Meetup I’ll do like a pre-event and here’s where to register at my
main event and then do a post-event.
Also, what I would do is in the event listing in the Meetup group
description, I’d say, “This is for a set of physical events in New
York or Vegas or Austin, or wherever he is doing it. And this Meetup
group will run for as long as the event series runs.
And then, next year when we have the next Meetups we’ll list them up
too. In the mean time, if you’d like to keep up with all the content
residue we publish from all the affiliate summits all over the world,
you join our main Meetup group.
So, what you do is I call this “satellite groups” or “sibling groups”
or "router groups" so you create all these router groups that run for
a finite period and then you either rerun sometime in the future or
you just disband them. You can use those to route people. That’s
what I do. I always route people back to my main group.
You have arguably the most successful Meetup systems out there in your
business. I mean, you drive of most to your business. Are you able
to monetize? Have you been able to monetize through the Meetup group
directly yourself? Well, when you say monetize directly you mean
have Meetup collect money for it?
Yeah. I mean, following the strategies that you’re talking about.
Well, the problem is the money process that Meetup does, I would
strongly recommend you never involve Meetup, meetup.com’s money taking
system with your money taking system because it is just screw every
bit up. And you will drive your customers off. What Gonzales does is
he says, “Here’s the Meetup that’s going to happen at 6th Street and
here’s where to buy the ticket.” And how do people buy a ticket?
One Shopping Cart or a Square. That Square is awesome. Yeah.
So, yes. And I think you’re wanting to know if they buy tickets on
the Meetup? If it’s integrated?
Like you would on Event Break.
No because... It sucks.
They start monitoring you more closely. They become like Google and
they’re like... How can we get in your pocket?
If somebody is using this to make money... The other problem is that
what they do to... in a different way.
What they do too is the biggest complaint I’ve seen is that once you
start charging for Meetups, Meetups like if—say if I’ve got a Meetup
that is you’re supposed to buy a ticket for Meetup, I don’t know if I
can... Let’s see if I can get to... I guess we have to look at their
monetizing thing here. Let’s see, optional, roles, sponsor, membership
dues. Okay.
Here’s the problem. When you go in and all these up, what it does is
it starts barraging everybody on your Meetup list for your payment.
And also if they don’t make a payment, then it starts running the tab
with them and saying, “You owe this much...” and it just bludgeons
these people and they get thwart off and they leave.
So, I strongly recommend that you never, ever setup anything to do
with their membership dues system. So, anyway.
You saved me on that one. You don’t want to do that.
Like I don’t want to set up shopping carts and all that.
Trust me. It’s like back pedal, back pedal. Let’s go back to this
category thing just for a minute.
So, you want to go to the category. I still don’t understand what a
waiting list is. Waiting list like if I go into my account here.
Let’s see if it’s general.
You listed all the things that you want to know more about. Like in
your Meetup group like you’re saying, “Hey I’m interested in health
and I’m interested...”
Stand Up Paddle.
Stand Up Paddle. I’m... Who’s saying this?
Sir, you are. When you join a Meetup and the only thing you want to
know a Meetup groups and what future groups are being created.
The problem is the Meetups front end is so freakishly stupid. And if
being at a Meetup common list, these guys are just stupid as stumps,
stupid as a bag of hammers.
So, basically I find that in this manner, I’ve got a waiting list
method that like somebody said there’s only room for 10 people at this
Meetup and then there’s...
No. There’s confusion now because you’re talking about an event
waiting list. I ain’t talking about that. I’m talking about a
category or topic waiting list.
Got you. Are you a member of a Meetup group somewhere?
No.
They’re just saying they’re waiting to be informed when a Meetup like
that... Meetup is so stupid that I can’t even figure out how to get
to... get to the topic list...
Or just things that you’re interested in. Basically it’s like, “Hey,
I’m interested in this.” It’s like... I’m sorry. organic, and things
that you’re talking about.
Yeah. But Meetup systems is so brain-dead now but I can’t even figure
out how to get to my list of... See you would think you would go under
general and you would say you know, here are all the things, all the
topics you’re camped on. I can’t even figure out how to get to that
now.
One of the most knowledgeable Meetup people I know. I know and I got
news. If I can’t figure out how to get to it...
Yeah. Low playground. Okay. Let’s try something here. Let’s
see if I can figure out how to do this.
Click the line at the very bottom that says “Delete your Meetup
account”. So, if I do a search for “bulldog” here. Yeah. I think
this is ridiculous. So, I think if I hit “Join”. And let’s see if I
can join this without answering all these stupid questions.
“Bulldog”, this is awesome. Now it says—now it clicks up “Click the
topic below and add your interest.” But the problem is how the heck
do I get to my interest? See there’s no way to... I mean, it say’s
to add this to your interest but how many—how to get to.
When you originally sign up there’s a thing like “List your zip code
and what you’re interested in.” There’s like two bars across the top
and that’s how you... Yeah. But I’m trying to get back to it. So,
anyway...
Click “Find a Meetup group”. Yeah, that’s how I did it.
This is an opportunity to create a Meetup group. Create a better
clone, something that actually works.
Okay, so that’s sort of how it started. And then, it’s like well if
you...
Let’s start sort of... Well, anyway. So, Meetup is so stupid that
you can’t figure or I can’t figure out how to get to it anymore. It
used to be under “Your Account” and it just listed all the ones that
you’re interested in.
So, anyway let’s get back to our conversation here. “Waiting list for
entrepreneurs in New York”, let’s take New York. So, now you can have
I think 15 categories. So, imagine if you are smart enough to know
which are the 15 top categories in New York which I do and so my guess
is that anytime I start a Meetup in New York I can get to about
150,000 people for exactly 0, well $72 every six months.
You understand where this is going?
If you didn’t lead generation and you’re like doing SEO and actually
paying for traffic, oh my God! Why? Because then you have to get all
the traffic. You have to gauntlet and figure out who’s good.
Meetup’s already done that.
Tell you what. I will commit to running this test tomorrow. I’ll do it.
Cool!
Tomorrow. Let’s see what happens.
Good deal. Now, back to our Orphan Meetup Groups, let’s go back to
our group here. If I take this group and I use this as the kernel of
a new group then, I use that as the base group and then, create other
Meetup groups to route people to this one. And every time I create a
new Meetup group, then I get the email. That’s how I get around
missing that first email, if that makes sense.
So, if I take this Meetup group over, I miss the option or the ability
to get that first email sent out to all the categories because it’s
already formed. If I’d like to have access to that, then I just form
new Meetup groups, which is exactly what I do. So, for example...
So then, they didn’t get a message when you’re starting a new one?
Right.
Okay.
Do you call it the same thing or how do you name it?
Whatever you’d like.
So, you don’t take it over. You just notify all the other members of
that group.
Well, I’ve taken it over right now. And also that allows me to email
all these people.
Now, I’m going to tell you the powerful stuff to do with this group.
If you’re going to keep this then you run it as a normal Meetup group.
If you’re going to flip it then what you’d like to do is optimize it
for SEO juice, link juice to your site.
Here’s how you do that. See this “Discussion” thing right here? You
click on this “message board” on here. Look at all these articles.
Guess what you can do when you are a Meetup organizer? You can go
click on these puppies and you can say, “Edit”. Guess what you can
put in there? A link to your website.
There was a rumor that came out a couple of months ago that the
Meetup link juice was no longer existent. Well, yeah. I actually did
some...
Yeah. I think you were the one who told me that.
It was in between Panda and Penguin. There was an update that Google
did to their infrastructure. They didn’t even name it. It was a
random update that they’re now starting their webmaster blog. And if
you did anything with SEO at all, you freaking should camp on the
webmaster blog. I’ve got a software that runs every morning that
tells me when certain web pages change.
Once a week I go and look and the software scrapes all the articles
off of webmaster Google and sends me all the articles. One of the
articles was this little random thing that says, “We’ve changed the
way that we analyze sites to where all the subdomains are treated as
primary domain content now.”
I mean it was like—I read that online, well there goes about 80
percent of the freaking way I’ve done the tubes. Because for example
in Meetup like if you have rawfood.meetup.com that was treated as a
separate domain so all the juice around Raw Food collected in that
category and which puts all the sites that were linked to it.
Now, you got things like French Bulldogs and Raw Food and Carburetor
Repair, Three Legged, Pot Bellied Pigs, Pole Dancing, all that content
is all merged together and the link juice is meaningless because of
the none of the contents were related anymore, at least that’s my
thinking.
And I notice that the PR on my web—my Meetup sites like there’s not a
PR check that’s easy to run and clone. But there’s one in Firefox
that just puts the PR up. And most of the pages that I used to have
7’s and 8’s on went to that like to use the force.
It was like in week’s time and I watched them went down, down, down so
much less. But any juice, is good juice if it’s from a page that’s
related to your topic. For example, I was doing networking for
success, whatever. This doesn’t really have much content that’s used
for all these. Let’s see if we can find one that’s a little more
useful, that’s a better...
“Question about and backlinks”. Now, here’s a good one. This thing
has been going on for a year. This page has been existing for a year
so if I go in and I say like “I’m Brian Horn and I’ve got the .gov,
.edu what’s that Link Hijack Product or something. Then, I would
go in here I would say either modify one of these replies or add
another reply to it that link to the Link Hijack Product. That would
push the juice from this discussion to there. And then, I would click
over here and say “close to new replies” because I wouldn’t want
somebody else putting their product.
Another trick you can do is you can go back to—well, this thing right
here is starting a new discussion. Guess what you can do there? You
can say something like—we’ll just do it here. “Resource Guide" "Austin
Internet Marketing Party” and then—he is in the marketing party,
right? For the...
No. I’m pushing juice directly to a site because Meetups got plenty
of juice they don’t need any more.
They’ve got juicy orifice. I don’t know if that’s right.
It’s true. I’ve seen it.
You’ve seen it?
With my own two eyes as of late last night. You went to the website.
Yeah. I checked it out. the link going $29.95 a month.
So I just put a link in here and actually I’m going to change this
because Meetup does funky stuff to their links. “Internet Marketing
Party”. Alright, so “Internet Marketing Party is a great place in
network and learn about what marketing is so you all check it out.”
So, now guess what? If I go look at these discussions here, look at
that. What the heck. I’m going to pin that at the top. So, that’s pin
so that’s always pinned at the top now and I’m going to go in here and
say “Close to new replies” and nobody can go in there and change it.
How can they change it, like edit it?
Or add something else to it. Like all that David Gonzales is he’s an
evil guy. Well but if they say you’re awesome, that’s great but if
they’re evil. Anyway, so basically if you look now you’ll see the
little red thing with the hash to it that says it can’t be updated and
you see the pin is active to say it’s pinned at the top.
Why would you pin it to the top?
Can you remove the replies?
Gonzales says, “Roll the dice”. So we’re going to reopen new replies.
And you’ve got this group just by taking over?
By clicking the button and taking over.
And you had to pay a fee for that? Well, it takes one of slot. But
I’m about to step down here.
There’s only three, right? There’s three slots. Yeah.
Three slots for $72 you can get as many as you want.
So, if you open 18 accounts, you get 18 times 3 slots. For example,
you might—if you have more than three or four groups then you just
keep opening slots. So, anyway...
You can sell these things. You could potentially sell it. Now,
before...
Isn’t that against the TOS? I don’t know but I wouldn't ask...
No I’m just asking out of curiosity by way of putting it on the market
like an actual as opposed to... That might be interesting to put
Meetup groups on Flippa. Take them over and put them on Flippa.
Shoot, that might be a whole new business opportunity.
But how would you turn it over to somebody else? Is there...
I’m going to show you how to turn it over to somebody here.
Anyway, actually we’re pretty close to done here at what I was going
to talk about. So, there’s a couple of other ways that you can run
this juice. When you’re using discussion boards like this, it’s
fairly easy to... also create a page and you can just randomly create
pages and do the same thing.
For example, you came up with marketing resource guide, an SEO
resource guide and just put them on these groups. And then, turn the
groups back lose into the wild.
Now, here’s the way it works. I’m going to get rid of this group
right now because it taking up one of my slots. Well, here we’ll do
this one last thing here.
Is it slot worthy? It’s not slot worthy for me. So, I’m going
to say, let’s see. I’m going to say “Email members” and I’m
going to say this is from David Favor.
And let’s see. I usually have templates to do these things. I
haven’t done it for awhile. Let’s see. I’m going to let this group
go in a minute and I just say, “If you’d like assistance running this
group, be in touch with me.” And I’m going to say...
The party removed the site from the server because everything had been
taken off so at this point we’re going to start from scratch.
Alright so, let’s wrap up on this right quick. I just made this email
and said I gave them my primary Meetup group and I said, “I took this
group over” and said “email the members on the group, hopefully
someone in the group will step up as an organizer. If you’re inspired
take the group over and get in touch with me for assistance about how
to grow your group.” And I’m going to post this on the message board
and I’m going to hit submit.
That just went to 272 people. Now, let’s see I think we’ve gone
through all the SEO. The last SEO to is... see this sponsors and
perks over here? You can do the same thing over here. You can go
into sponsors and you can create either a group sponsor or a
membership perk and add your SEO step over there too at the past link
dues. That gets all the link dues up.
Now, I’m done with this group. I’m going to go to my account and
change the darn thing again. I used to have a thing over here that
had subscriptions. No, that’s just where I went. It used
to... “organizer”. Here we are.
Here’s where the categories get set-up. To Meetup, you guys are
stupid as a bag of hammers. It’s stupid to put multiple things,
multiple devices. I bet if we had “view profile” here, nope. I was
wrong. I thought it would give me like—no, that’s the profile of this
one group instead of all my thing.
Here’s the “step down as an organizer” thing again. I’m going to say
“Step down as an organizer”. Now, in the step down process if I
nominate one of these people, like I could pick one of these people
like Mike. I’m going to say, “No, I don’t want to nominate”. If you
nominate somebody to take over the group, it’s better to get in touch
with them because it takes one of your slots.
You can nominate me if I’m there. Let’s see. I don’t know if you’re
here or not. Let’s see, Steve. No, you’re not.
I’m not one of the 272 special ones.
Join right away. Join right now with your phone.
Basically, when I step down it’s going to send another message to all
the members of the group saying somebody else can take over. Let’s
see.
Did you say it takes one of your spots when they give it away?
Well, if you nominate somebody it keeps taking up one of your slot
until the 14 days go away or they’ve taken over and I don’t want to do
that. I don’t want to wait. It ain’t slot worthy as Kristin said.
I like that, “it ain't slot worthy”.
For the other here, I’m going to say, “Just took over to offer
assistance to someone else...” and who knows if anybody reads this or
not. Alright, so I’m going to hit submit. So, boom! I’m no longer
the organizer. You step down as the organizer.
You can see there’s all sorts of different ways to use the different
groups that are orphaned.
Steve’s taking over right now. Yeah. For example, it says. Steve
is on the uptick...
I can take care of it. I like...
He’s on the update. Now, if we go back to this group here. It
probably says that—yup, see there’s no organizer over, “This group
doesn’t have any organizer. Learn more.”
Now, what would also be interesting is there’s no way to get a list of
these. Having some kind of BOT that would want groups to try to
figure that out in a way that Meetup won’t know you were doing that is
something I’ve been thinking about for quite a while. But I haven’t
come up with a good way of doing that.
Now, it might be that just using that link right there, I don’t know
it’ll just put me randomly in a group names there. Like, what’s your
internet marketing party one word? Let’s see what happens when we
hack the link. So this would be a way to just go through the top 100
groups every morning. And do this random link here that I just put in
with changing this name of the group right here. If it scrapes the
page—if you find this text, this group doesn’t have an organizer, the
you can automatically click and say “take over”. That would be a
useful BOT to have to...
This is not any good for...
Yeah, it’s great to do virtual stuff. It’s just that you’ve got to
list physical venues if you expect Meetup to allow you to actually
have the group formed. Once the group forms...
It won’t allow it unless there’s a physical location.
That’s a good point. When you start a new Meetup group, always list
at least two or three events at physical venues. You can always
change the venue later or you can cancel the group. Don’t make any
difference. It’s just as long as you get through the first stage of
the gauntlet. Because as far as I can tell, once you make it though
the gauntlet, they never check it again.
Really? So, it all can be virtual then? Yup. But you’ve got to
have—for the group to make, you’ve got to have a physical venue to
start with.
Okay. Otherwise, because when you go through the process, they ask
you, “Do you commit to having physical Meetups?
Just pick some random place that other Meetup groups meet and who
cares if you show up?
You don’t go to the meet and it’s okay?
Yeah. Just list, list Dave and Buster’s, list Michael Abedine’s House
at 8AM in the morning. So, that’s what you do. Cool. Any questions to
wrap up on this?
So you did this primarily just to expose these 272 people to your...
Yeah. Except I expose differently than you do. It’s not like the
trench coat. I apologize. It’s a trench coat, Jay. He hasn't been
arrested for weeks.
It’s tough. So, yes the answer is that I took that group over simply
to access the membership. And if I was going through it a little
better, I’ve got templates that I’ve written up, email and I would
probably go back and find this particular group better than just
making one up randomly, but you get the idea.
So you’re aim again is to get these people to Meetup group, yeah.
Well, free members too because 272 members, I don’t know. If I get
ten members it’s ten that I didn’t have for free, for five minutes
worth of work. So, even if the only thing you did was take over the
group and send an email.
Yeah, it was worth it. It was worth it.
At some point, if everybody in this room did the same thing with this
email group, I mean, wouldn’t it like kind of start to look a
little...
Yeah but what are they going to do? When you say it looks odd, you’re
imagining that somebody in Meetup is somehow going to know... because
I don’t know how many Meetup groups there are in Austin. But they’re,
you know... Let’s see if it says here on the front page. There’s in
a 25 mile, let’s do 100 mile radius. There’s 1,160 meet groups.
Imagine trying to keep up with 1,160 meet up groups.
Across the whole US. I mean, good grief. Here’s an interesting hack.
Look at this.
I have to take off. I have a meeting in 15 minutes. I’ve got a
party... I don’t have cards but... Anyway. That pretty much wraps
up. Any other burning questions about... Okay, Christian what’s your
question?
Can you just kind of take us through the initial how to set-up an account?
To set-up an account you just... Let’s see. “Organizer Dues”, you
just go in here and since I’m already set-up it has my information
set-up and if it wasn’t set-up then this would be “Start an Account”
or something like that. You can just start an account.
Why does it say...
It’s here last night.
Do you have to go up there? 12 times 6 is 72.
I mean, go in and set-up your organizer account first and then...
yeah, or the primary thing about the group is just to make sure
that... here’s the thing about setting up group system. The most
important thing is to set all your categories right up front before
you do anything else with your group. So, when that email goes
out—like if you only set-up one category that only goes out to one
category. Then, if you set up all 15 then it goes out to 15.
And 15 is the max? I believe that’s the max, yes. For example, let’s
see.
Do wellness. Yeah, I was going to do wellness. I think there’s about
1,000 people on the wellness list right now. Alright, so let’s go to
that. Let’s take a look at wellness. Hey, Clint.
Hey, David. So, the wellness there is 913 people within 100 miles or 25 so a lot
of attraction. I’ve got a whole bunch of foolish people, I mean smart
people here. Let’s see.
That’s how I got here.
Let’s see if I can figure out how to get to Law of Attraction here.
Let’s see if that would work. Business and Law of Attraction...
Let’s see how many people are on this waiting list, one person. So,
this is important too because you have to look at these categories
because if you pick a category that’s got one person waiting, then you
just wasted your email.
So, “Consciousness” this is probably the, no that ain’t it. Let’s see
what Law of Attraction is. That’s not it. So you have to figure out
what the right one is for the Law of Attraction because it ain’t just
jumping out of me here which one it is.
Probably Abraham Hicks. Where did it go? Abraham Hicks. Stupid Meetup.
Where is it?
It was back in your original list. Abraham Hicks, 2 people. So,
somehow or another we aren’t quite figuring out the right waiting
list. Here we go, Law of Attraction is one word. We’ll see if this
is...
Now, I’ve got to tell you though, for me personally I’ve taken over
some Law of Attraction groups. And my experience is most of the
people that are doing the whole Secret thing or losers, I apologize.
They suffer from this malady called Secret-itis where they think they
can ponder the lint in their belly button and stuff will happen which
is stupid.
I’m trying to hold back here.
You can turn what you’re recliner into a Maserati.
You can’t turn your recliner to your Maserati as far as I can tell.
I’ve tried. As far as I can tell you you’ve got to take action
aligned with whatever you desire the outcome is. You’ve got to really
desire... yeah, there’s strong desire.
There’s very low conversion rate.
It’s too bad the were like... so negative. Yeah. There you go.
They attracted all that starvation into their life. Well, yeah so I
mean you had to do it. You just do it yourself and chest it.
Scarcity mindset.
So, what you do is you go into use this sort of general template here
on how to search for things which is site:meetup.com and then whatever
the keyword is in quotes. And then, intitle: “Waiting list Austin”
and if you’d like to see “waiting list New York” you just change that.
And then, you can probably if you figure out Law of Attraction like this.
So, there’s no way to like rank categories of being?
No. You’re talking about how do you find the biggest waiting list in Austin?
Yeah. You just have to have done enough of it to know or have a feel of how
to start based on your niche. There’s no way to really do that all
that easily.
I’ll probably offer some sort of... I mean, this is kind of generic
sort of how to use orphan groups and I’m guessing people that are
interested in running Meetup groups will be in touch if they’d like to
consult about it. Any other questions about this? Rock and roll, we
made it in an hour. Anything? Going once.
Yeah. Calvin’s here.
So for fitness, I’m going to target everybody in a type of fitness,
exercise. Yeah. So, let’s do fitness here. I’m guessing that’s a
word. Look at that. That’s in Brooklyn.
And they’re still waiting.
And they’re still waiting. I apologize. “Fitness in Texas”... One
other really important thing is when you form a Meetup group... yeah,
so 2,700 fitness people so that would be...
Yeah. So here’s another important thing. If you go onto your account
in the “general settings” here and like where it says “location”, when
you form a Meetup group whatever the zip code is here, that’ what
waiting list you’re actually going to access.
For example, if you’re trying to, like if you’re Shawn Collins and
you’re trying to start a Meetup group in New York, you have to set
this to Manhattan’s 10002 I think is the Central’s zip code. So, you
have to set it and you can’t change that until after that initial
Meetup announcement goes out. So, you have to figure out how to go
camp on the interest in New York. So, you have to start a bogus
Meetup account, member’s account and set your zip code to 10001 and
set your category to camp on as like “marketing” or “SEO” or
“affiliate” so that you get the email that a new group in your
interest have formed. Once you get that email then you can go and
change that to the next one. But it’s got to be that this zip code
has got to be set and that determines who gets it.
It’s got to be set until the group forms. Because if you try to form
a group then it’s going to form around the zip code of whatever’s
there.
What I would do is if I was going to do a New York, when I change this
to Manhattan and hit “save” then I go “form the group” and create the
other Meetup member to camp on it, make sure that I saw the interest.
What do you mean by “Meetup member”?
You create a bogus member that all it does is... like I’ve got a bogus
member set up for New York and Los Angeles and Dallas so that I could
track all the meet up groups that form there. Because there’s no way
to find out new meet up groups that form unless you’ve got your zip
code in that area. And I also expand the radius to the 100 miles.
I’ve got to figure out where that—let’s see. Let’s do this site.
Let’s see if we can figure out how to get to those interest because
that’s absolutely essential.
Both of you have taken over a group? Do what?
They have both...
I was searching and I couldn’t find them. I’m the organizer. I didn’t
play any record. I didn’t play around. Let’s say. I don’t know.
It’s not slot worthy for David. Let’s see.
You just send them an email saying, “If any of you want this, it’s
okay. You can take yours”. Or I guess that would be surfaced out
into the Google area. Let’s see.
I’m sure that will come up on your page.
“How do I manage interest in new Meetup group alert?” Okay, let’s do
this. “Log-in your Meetup account. You landed on a personal member
help page. If you’re already logged in...” Scroll down a bit. Do
what? “Log-in to your Meetup account. You land on your personal
member... If you’re already logged in you can get the member help
page...”
I’m clicking the Meetup logo at the top left. Okay. Meetup is even
more stupid than I thought. There’s three places. Here we go.
Alright. Meetup.com please pay attention. You guys are idiots.
You click on this Meetup icon, you scroll all the way to the bottom.
It’s no longer under your account and you can see what all the
interest that I’ve got set-up.
Below the fold. Yeah, it’s below the fold and it’s stupid. So, I’ve
got all sorts of things set up here like “work at home”, “dating for
dating products”, “writers new in town”, and I’ve got a bunch of text
up like Linux, HTML and JQuery, CSS.
You have 170 interests? So, there’s 170 interests here for this one,
for this account.
Okay, I got you. And I suspect, let’s see. How do I add interest?
“Add more interest”. So, if I’d like to add more interest like here’s
“spiritual” I think I’ll pass on that but “entrepreneurship”,
“business and social networking”, “spiritual growth” and
“transformation”.
Fun times, come on. “Health and Wellness”, “Start Up Business”, “Start
Up Ventures”, “Venture Capitalists”
So, it’s unlimited? Yeah, you can just set-up thousands of these
things.
David, you’re passing on “fun times”. “Fun time” I don’t know about
that. That might be... wait, I got to say the best Meetup group ever.
See this? Here it comes. It might be some adult... “Cougars and
cubbies”, I kid you not.
I knew it. “Welcome cougars and cubbies where younger men can meet
older women, older women can meet younger men.” I kid you not.
There’s really a “Cougars and cubbies” Meetup group.
Now, why is this... No. Anyway if you think that there ain’t a
Meetup group for whatever you think there you’d like to attend, you’re
wrong. It’s there, baby.
It’s there. And also, I noticed that if you look at the bottom here
it says, “Didn’t find a Meetup group you like?” Let’s do this.
They don’t have professional... You know what? I look for optometrist
the other day and they don’t have Meetup group for those people.
Why don’t do wellness. Optometrist for me would be a pre-type sell.
They have one you just didn’t see it. I guess we have to click on one
of these. So, if I click on I get a search for “marketing” and if I
click on what would David’s group... Internet Marketing Party. And
then, if I go down to...
That was Shawn. Was that Shawn’s group?
He changed up email. Yeah, he changed this.
I used to have a place to add different groups. I guess I already
camped on most of these topics or something.
Now, here’s another thing that I would recommend that you turn off. I
could go in here and say “Suggest to Meetup group buy Chocolate Bliss”
and put a link in there to my website. You get the idea. Random
people can spam these groups. So, when you set up a Meetup group
here’s what I would recommend you do.
If I go into my Meetup group for inside track party here, if you go
into the group settings. This is probably pretty important. Let’s
see “optional features”. Right now, I’ve got the message boards
turned on so anytime I post a message it pops a little thing at the
bottom that ask me what message where I would like to posted to
because I sent out an email for this Meetup. I’m going to turn this
off right now to say, “Keep message on but disable news post and
replies”. What that means is I’m the only person that can post so
nobody can randomly create a new message board thing.
I’ve also got the mailing list set to “allow all members to send
messages but organizers must approve messages first”. Otherwise,
you’ve got people that just join your group and spam your group. The
other one that is... Okay, I’m going to submit this to turn off the
message board thing.
What’s your Google Analytics number?
Google Analytics is basically the traffic, how to look at traffic on
your site. I can show you that in a minute. Where is the—did they
take out “Suggest to Meetups”. Here, okay. “Let members suggest new
Meetups”. I’ve got it set to “An organizer announces them”. You can
also set it to “Organizer announces and trade members say they’re
attending.” Or members suggest them, I’d suggest that you don’t set
this one.
That’s good. Because then you’ve got all sorts of people spamming
you. Let’s go into Analytics.google.com, is that the link?
Are you speaking, Dave? Are you speaking with No. I just put it up
there.
Did you ever figure out who he is?
No. So, here’s the Google Analytics for my Meetup group. Basically,
it just gives you a view into the Analytics of the site just like any
analytics. It’s just a hook to... And I recommend you set up
Analytics even if you don’t understand exactly what it is, just go
ahead and set it up to begin with.
You set it up to begin with and then figure it out because if you wait
three years from now to figure out, “Oh, I need analytics set” and you
have three years less data. So, just don’t worry what it is just set
it.
But you set up the analytic or your Meetup group. So, Meetup added
that recently to setup a...
So, you can do Google Analytics, okay. I thought it was a little
something off the site so you can do Analytics on Meetup.
When I did a promotional cycle on my—for my Meetup group here recently
and I had something like 500 visitors over a week period and 60
percent or 70 percent of those were direct links which mean that they
actually typed it in.
So, what I do I’d say, “If you’d like to find out more information
Google Inside track party.” With spaces, I didn’t put the link so
people have to Google and then they have to click on it and join it.
So, that’s traffic directly from Google from a search instead of meet.
Okay. But it doesn’t tell you where it came from before they came to
your site. Well, they had to come from... if there’s no analytical
information if it’s straight from Google then that tells me that it
came through an email because I don’t have any basis. I just kind of
randomly go into Google. Wake up one morning and say, “I think I want
to Google Inside Track Party”. Maybe but more likely it’s from an
email.
That’s what I viewed here. Yeah. That’s right.
Morning ritual, man. Find out about that. One last random thing here
and we’ll wrap up on...
Add a BOT just to test the speed of the site.
Good. Random thing about when you’re setting up a Meetup group name
and also domain names and figuring out what the keywords you’re going
to target are. There’s two general ways you can do that. You can
either try to go after pools of traffic that already exists or you can
go after pools of traffic that are—they exist and they’re some sort of
nomenclature within the subculture that nobody’s accessed yet.
For example there’s this term “Wetware Hacking”. That’s interesting.
The new Google, I have to make—I got to go read about this. So that
Penguin Update fired, was it yesterday or the day before in Google?
Because the last time I checked these links there were 400,000 and now
today there’s 43.
So, what’s the Penguin again?
The Penguin is an update. Panda was the last big update to Google
which was last February 10th. And then, the other minor update was
when they changed all the subdomains to be the same domain. And then,
Penguin was the one that happened this week or in the last few days.
And it took this number from 409,000 was the last time I checked it to
435.
Let’s see where I ranked. Now, take a look at this. So, I’m number
four with the term “Wetware Hacking” which is a term that people in
the subculture had been using since probably the late ‘70s. And you
have to be in the subculture to note the term.
It’s like having the secret decoder ring. Like if you’re in the
subculture, you know and if you ain’t you don’t know. It’s like
people dropping Acid. You can’t explain to somebody what an Acid
trip is like. No, you got to, you know, join the club. Experience it.
Yeah. So, here I’m number four and actually when I registered this
domain, within three days I was on page one. I was the link on page
one and I keep getting more and more. If I click on the site, there’s
the entire content for that site. That’s it. That’s the number four
link in Google. Now, the reason that’s a number four link—and this
is...
Verse the phrase, contents... Well, the thing about SEO it basically
proves that SEO doesn’t really work like everybody says it works
because there’s zero backlinks to this site. This is all on page SEO.
In other words, there’s no external links at all.
Not even a video.
There’s no video. There’s nothing. In fact, there’s no trickery here
either. Here’s the actual HTML for this whole page. That’s it. That
is the entire, that’s it. That’s the entire HTML for the page.
There’s the title which is “Wetware Hacking”. And there’s a style
sheet and there’s the H1 tag which is “wetware hacking” and there’s a
link to my Meetup group and application if you’d like to attend
private hack-a-thons. So, a hack-a-thon is where a group of people
get together and talk about hacks. It might be a PHP hack-a-thon or a
Wetware hack-a-thon. And so, the point of this is if you’ve got a
particular subculture that you participate in, try to figure out if
there’s a way that you can come up with a term that your subculture
understands and knows about that nobody else is capitalizing on very
well.
Frequent flexing. Frequent flexing, very yes. That would be a domain
that I’ll go register here in a few minutes. See!
So, you’re talking about the jargon within certain industries and
markets.
Yeah. So, basically what this whole site is based on the fundamental
things that Google tell you what to do to rank well in Google. That
is 100 percent syntax correct, HTML and CSS, no errors, no warnings,
no passing go and collecting $200 and the title is exactly what the
term is and the H1 tag is exactly what the term is, no extra words,
nothing. If Wetware Hacking had been taken, I might have said wetware
hacking 101 or wetware hacking guide. It would have started with
“wetware hacking” though both in the title and H1 tag.
So... Let me finish. So, another thing is this page is semantically
correct. In other words, there’s only one H1 tag. If there’s 2 H1
tags that might completely drop out of the ranking.
If there was an H1 tag, an H3 tag or an H6 tag and an H6 tag in that
order, that would drop out of the rankings also because that’s
semantically incorrect. It should go H1, 2, 3; H2, H3; H2, 3, 4. In
other words, semantically correct is absolute in Google.
And the other, the last thing is this page serves blazingly fast. If
we check this site, it probably runs at 8-10,000 requests a second.
Pardon?
It runs fast. It has no video.
No, no, no. Any site, it didn’t matter if it’s got video on it, it
should still serve it at least 1,000 requests a second. If you’d
like high Google Traction, all my sites serve 4-5,000 requests a
second or I never release them in the wild. And most people, if they
can get 12 or 10 requests a second, I think it’s a freaking good day.
And if you’re hosting with somebody with HostGator, Bluehost or Dixie,
if you can get 1½ or 2 requests a second it’s a freaking good—it’s a
really good day.
Anyway, you have a question Michael?
So, if I follow what you’re saying, it’s not so much what you’ve done
on the site to get the higher ranking, it’s what you didn’t do?
It’s that I played by the rules. I haven’t gotten to writing content
yet. Here’s the point here. It is that if you’re focused on linking,
writing content, whatever you think you’re focused on and none of it’s
worth anything unless you fix the base level stuff Google says for you
to do right which is correct semantics, fast page loading, correct
HTML, correct CSS which you can test through the... if you do a search
for Unicorn and W3C like the Validator.
Unicorn, W3C... So, here’s the Unicorn Validator. You can put pages
in there. I’m guessing this... let’s just check my site here. It’d
be funny if there was a syntax here, wouldn’t it? That would just
completely blow everything I just told you. Look at that. This is an
acceptable syntax error and actually I can fix that. It says
that—it’s basically saying that this entity form key has no system
identifier. There is one little broken thing in there that I could
fix and probably get even higher ranking.
So, these are pretty non... really aren’t considerations in true
syntax. But I’ll fix these here in a few minutes. But if you look at
a lot sites, they’ll have like—I check somebody’s site that he
couldn’t get any ranking in Google and had something like 800 errors,
syntax errors.
Can you check in the? Yeah, we can check David’s group here.
So, you say there’s only one H1. But what if you wanted to have
bullet points all at the same time, could you do multiple H2s?
That’s the way you do them. In fact, it’s way better to do bullets
with H2s than with a normal list. So, like David’s got 58 errors. I
probably fix that.
That slowed down the page or what is it doing?
Well, it’s going to do multiple things. It’s going to slow down the
page. See, the other thing is also when you hit the browser, a
person’s browser, that’s a strong consideration for how you write your
web pages, too.
Okay. And so, if you’ve got a bunch of errors, like this has got a
bunch of errors, in the browser it’s got to try to make sense of that.
And it even gets...
It will work harder for Google then.
Yeah. And here’s the ultimate tester for web pages here. It’s
Webpagetest.org also Yslow and Pagespeed or plugins into Firefox that
you can use. Webpagetest.org is nice because it’s a separate website.
So, it didn’t matter if you’re using Firefox or Safari or whatever.
Geometrics is a good speed tester.
Geometrics is another one. Yup. So, this one is pretty good. I
mean, I could even get that done even farther. If we look at the
waterfall here, it says that... Like, see all these long request
here? The majority of the time in this request has been taken up by
accessing the Google Font of the Google CDN for writing that wetware
hacking up at the top.
So, what I could do is I can take—I could just change the—instead of
doing the Google Font in line with the code, I could have a java
script function run after the page has loaded. We could go in and set
the font to the Google font. So, it would say “wetware hacking” and
it would be bang, instant! Probably it looks like it would paint
around 99 milliseconds or no it would be 323 so around between .4 and
.5 seconds so in half a second the page would be up.
Right now, it’s running about a second. If I could just change this
slightly I can get some seconds...
So, it would change. Yeah, it tells you what changed. It tells you
right here. It says that “wetware hacking”, my HTML took 323
milliseconds and it took another about a hundred milliseconds to load
the CSS and then everything else is biting me from Google. So, yup.
So, we’re supposed to go there. Okay. Yes. So, I’ll go. I’ll
actually go back and change that just as an exercise and optimizing
it.
I feel like going and crawling into a tar pit and just turning into
oil for future generations.
Well, why is that?
Because I just... The idea that anybody could understand this is just
about make every neuron in my brain just explode.
Well, the thing you do is if you have a site that’s generating money
then, what you do is you do a joint venture with somebody on a revenue
share basis because I mean anybody good that’s the only way they’re
going to work. And you figure out how much money you’re willing to
give them of what new business they bring in. Because you figure, you
built like you got Austin all natural, you built up a certain equity
and so figure, “Well, you know, if I’m making $100,000 profit, if I
can double my throughput and also make the indexing and my content
better so people keep coming back maybe I’m imagining I you know, add
another $100,000 a month after month fix to where it’s a multimillion
dollar in a few years.”
And then, you figure out how much of that you know, multimillion
dollars you’re willing to split with the person and you pitch him.
You pitch him on you know, a 25 percent or 50 percent, you know, like
Perry and Ryan the way they run their incubator is they do an 80
percent split.
If you took Austin All Natural and you joint venture with them, they’d
take 80 percent and you get 20 percent. But if they boost your income
1,000 percent who cares?
And your 80 percent would be a whole lot of money.
Well, your 20 percent. Yeah. So, that’s the point. Once you’ve got
a property that is functioning well or that you’ve got a following
some kind of tribe around, then if you can fix the plumbing to where
you can reach more people and also create a path for those people to
come back and interact in your site effectively then you know, your
income just freaking goes out the roof.
Yeah. I mean even like Austin All Natural, even you just random
things like, you just fix the site and the only monetization you did
was like book of a week on Amazon. And that’s the only thing you did
on the whole site is you put a book of a week link to Amazon on that
site on every freaking page. And I bet you just have a huge chunk of
income.
That means every page you make, every page, every article becomes a
separate page and on that page you sell you know, the Adblock for that
page for Amazon. And then, you also sell Adblocks, right. So, if
like if I look at this May 2012 issue. If I open up to page 7 I see a
crystal bed therapy, amethyst biomat. Is the girl in Bastrop?
She’s one of them. It’s not the one we see all the time. Okay, this
is somebody different Susan Hickle. She’s in Castles Down.
Okay. So, if Susan Hickle like to have a Adblock on that page then
you sell her a certain number of impressions. Like, maybe she gets a
1,000 impressions for $100 or $10 or whatever. And then, every time
it gets an impression that account is one more impression. In other
words, she’d pay you $100 for 1,000 impressions or something.
And that would be a different payment for just random impressions on
your site. Or there was an article written about amethyst biomats
because that amethyst biomats articles over time is going to get
tremendous traffic about that particular topic. So, you charge more
for that ad space than if it’s just a random ad that’s floating around
your site.
So, you have different ad rates for different placement in general.
So you’ll have a general placement ad rate and a specific placement.
So if you’d like to buy an ad, you know, me at Michael Abedine, I get
to choose where the ad goes. It’s a lower rate. Or if you choose
regular ad goes all the time at a higher rate.
So this part is for user, user experience who want it to be a fast
load. Well, not for—well, for user’s experience, yes. But for Google
says and every year it becomes more and more important to speed which
page the pages load. Any other questions before we wrap up here?
So the pages get bumped. Going once.
Oh yeah. So, you recommend WordPress, then? Oh yeah. WordPress.
Here’s a—okay, last random thing here which is a really great tool.
Here’s how you choose what technology to use.
Let’s look, WordPress PostNuke, which probably doesn’t even register
anymore. PostNuke was one of the first CMSes that was ever developed.
Drupal, Joomla, Expression Engine. So, these are the primary or some
of the primary CMSes systems, WordPress PostNuke, Drupal, Joomla and
Expression Engine.
Let’s see which one you should use for your website. This is going to
tell you. Look at that! PostNuke is freaking gone.
It’s extinct.
It’s done in the negative.
Drupal started at about the same time as the data here started about
the same time as WordPress. It’s barely creep up because Drupal is
kind of like putting your hand on a concrete sidewalk and banging it
over and over with a ball-peen hammer. Why would you do it?
Joomla’s like just one banging one finger with a ball-peen hammer
because it only hurts one finger and maybe two or three fingers
depending on...
In fact, you can look at Joomla. It’s interesting. You’ll see that
Joomla started about—the data here starts about a year after the data
on WordPress. If you watch this curve here, this is where Joomla was
promoting that eventually they’re going to have the we’re at one
button press update like WordPress does.
Right here in mid late 2009, they finally said, “No, we’re just ain’t
bright enough to do that.” And then, “Say, yeah. You been punked.”
And then, you see where they’re going and you see where WordPress is
going.
Here’s the thing about Drupal and Joomla besides they’re great if
you’re somebody that has a web service business that’s pitching you to
pay them to do it because what you do, once you do it there’s no
escape. It’s like taking a needle in the arm. You know, you can’t
get off.
So, Drupal and Joomla are kind of heroin that once you start, it’s
really tough to get off. And also there’s no way to upgrade. Every
version that comes out, you through away everything you did before
which is great for web services companies because then you’ve got to
pay again.
With WordPress, you hit update, update, update. In fact, recently I
set up a WordPress 2.7 site and went through the update all the way
through the 3.3.2 and it worked flawlessly every time. Update,
update, update everything were... The thing with WordPress is it just
works... Do what?
All the plugins?
Well, the plugins you do those, you update those separately.
Separately, okay. So, anytime you’d like to test a trend you can look
at the trends and that will tell you. Here’s an interesting trend,
too. Let’s look at this.
While you’re on that graph... Yeah.
What precisely is that showing? I mean, WordPress is getting higher
in?
Search volume. I apologize. So this basically tells you how much
activity, in other words, how many people are using and contributing
to this particular topic.
In particular, one of the trends that this tracks really well is all
the mailing lists were developers are talking about what they’re doing
and swapping email back and forth about what’s happening on the
project that can account towards this, too.
What was that site that your site awhile back and you talked about
over that place over the North Austin. It was site something—because
I’ve ran some of these, “Oh, yeah. I’ve got my site built on this
thing.” I can’t remember.
Here’s the Operating System you have to use for your servers, too.
Notice what happens in the Windows Servers? Windows Server and Debian
and RedHat and everybody started over here and they’re all plummeting.
And Ubuntu started here in 2004 and went up, up, up. Now, Ubuntu, the
operating system actually draws from the Debian which is the blue line
here, the Debian packages. They’ve just got better marketing than
Debian so it’s just actually a repackaging of Debian.
I’m about to switch to Debian because they release code. So, Debian
releases codes and Ubuntu takes it and repackages. So, if I go
directly to the Debian repositories then I get code faster.
There you go.
Do you know my favorite restaurant in Napa?
There you go. So, by the way, this is another way. I mean you can
use these trends to tell different things that you can—different
technologies that you can use with whatever.
Now with these technologies, what are they for?
These are operating systems like RedHat started at the top here and
it’s flat lined. It’s one of the hardest operating systems to use.
With the computer or that’s on the web? Both. I mean you can run I
can run RedHat desktop on this machine if I’d like. It’s just really,
really difficult for most users to use.
Is it to the hardware or not? What does that mean hardware?
Trends like you know, can you tell the difference between and stuff?
Yeah. If you’d like to do like Android IOS...
Not that they would skew the numbers on our own system.
So you can see like you know, Apple does a good job marketing but you
can see that all the activities is all about Android. And in fact, I
found usage is just freaking dropping in the toilet. It’s because it
sucks. Apple is just... they’re just evil people.
Android is an open source system and more and more people are
switching over to it. Apple is sort of headed towards, you know at
one point in time Apple owned almost 90 percent of all the desktop
computing marketplace back in the Apple II days.
And then, Apple thought to themselves, we don’t care about those pesky
users. We will tell them what they need. And they created that, what
was that stupid Mac that they did? The little square...
With the different colors? That thing super bullet... and what was
the one after it? There was the Lisa and then...
In 1994? I don’t care about the commercials but it’s the...
That stupid thing after he left Apple he went and did his own thing.
Well, basically what Apple did was they closed their system. Apple II
was open.
It’s the Macintosh. There was something before the Macintosh.
It was something educational.
Yeah, it was an educational. It was a stupid, ugly block thing.
Yeah, basically the Apple II was a desktop system that had card slots.
You could hack hardware. You could hack software. You can hook a
monitor up to it, keyboard, extra devices. And then, they closed all
that through all the way and made everything and said, “We’re going to
strap you to a wall and lash you senseless and tell you what you
need.”
And that was when the IBM PC, that’s when IBM said, “Well, what about
we just do a better Apple II. We upgrade the hardware, the bus
architecture and just do exactly what they did and take the market?”
and they did. It’s exactly what they did.
And then, Apple dropped something to like 7 to 8 percent of the
marketplace in just a few years. And the IBM PC has taken off. And
we still use the same IBM PC architecture even though IBM ain't made a
PC in 20 somewhat years now. They used to make them over at the corner
of Burnett and Mopac. In fact, they dosed the facility about a year
ago and the building is not even there anymore.
So Apple is going back to that thing now where they got the App Store
and the iPhones and like the Macbook pros and everything. But it’s
closed and they’re telling everybody this is the way you’re going to
go. And it’ll work for awhile and then people like Android, you can
look at the numbers. I mean, the numbers tell the tale. In fact, the
numbers are you know, there’s like about 4 ½ times search volume for
Android than IOS which is the IPhone operating system.
No, Android is the open source. Any other questions? We’ll wrap up
here. We can get wrapped up on some rabbit holes here.
Anything else? Going once? Twice, three times. Alright, we’ll go
wrap it up.