10,000 Starbucks partners helping New Orleans


Uploaded by Starbucks on 10.12.2008

Transcript:
Mary Jo Webster: Everything I guess that defines personal
was blown away when the levees broke. 
So houses are gone, neighbors died,
the government wasn't there, which you count on, right?
What do you count on, your family, your neighbors,
your employment, your community, your schools,
your government?  Forget it.  

Howard Schultz: And I think being here in New Orleans
this week, working side-by-side with one another,
making the kind of contribution to this community
I think will reinforce the essence of what it means
to work for this company. 

Mary Jo Webster: Every neighborhood in the city
was wiped out by this and every neighborhood in the city
didn't accept that and said well
we're figuring out a way to come back.   

Howard Schultz: And we're coming to New Orleans
not only to have a conference
but to make a significant difference in this community.

 Mary Jo Webster: I don't know what to tell you,
it's life, and it changed.
And there were times that were hopeless.

Howard Schultz: It's beyond my comprehension
that people are still living in FEMA trailers,
that houses have not been rebuilt,
that the level of poverty and despair is still going on. 
Mary Jo Webster: No one company has come into
New Orleans and done a block of volunteerism
that anywhere approaches what we're doing --
over 50,000 hours of volunteer hours.
Olga Fishman: I'm planning that I'm going to do construction.
What I am really going to do, I don't know. 
But it doesn't matter, as long as it's all community
and we are all together.
And you know when people work all together it just,
you can see the difference right away.
There is no house, like 5 hours later
there is a house, because we just build it.
Laurie Monroe: And what is my purpose?
What is going to happen to me?
What is going to come out of this for me personally?
Olga Fishman: You are going to feel good
because you did something for this world. 
I wish we can do more.
With this society and busy life, basically what we can do,
we can just make people happy.
Laurie Monroe: So I'm hoping to leave here
differently than I came.   

Howard Schultz: So much of what we have tried to do
is build a platform for a different type of business,
a business that would achieve the fragile balance
between profitability and maintaining and integrating
a social conscience in everything we would do.    
Cliff Burrows: When we looked at putting together an event
on the scale of this with 10,000 people coming together,
we really wanted to not only have a learning experience but
we wanted to have an experience where we did some good
and we got together and made a real difference.

Michelle Gass: You get everybody together and
you just feel the unity and you feel the power,
because we all share this love for the company,
for each other, this passion for what we do every day.

Howard Schultz: I feel a deep sense of personal responsibility
to the people who are relying on me and others.
I'm not nervous, but you have adrenaline.
There are just seconds where if I have to do something
really important, I think of my dad. Just for a second.
And I kind of let him in and then I just go. 

Let me formally welcome you to New Orleans,
to the general session, and perhaps most importantly,
tell you how proud I am to be your partner.
Martin Coles: It's a stadium full of people.
But to describe it in Starbucks terms,
it is 10,000 partners all facing the same direction,
all having the same sense of where it is we have to go,
and all having the same belief in their heart
in how we are going to get there.
And that's an incredible, an incredibly powerful experience. 
Mary O'Connor: They said we couldn't leave Seattle
and serve 10,000 cups of coffee in 2 minutes and 25 seconds.
Do you think we can serve coffee in 2 minutes and 25 seconds.
Man: Yeah, you can do that.
Mary O'Connor: Oh yeah, we got it from the city going on.
Alright. When I serve the coffee I really want
to beat my 2 minutes and 25 seconds.
Scooter this is Mary, come in Man: Ready to roll Mary
O'Connor: Scooter do you have your coffee yet?
Mary O'connor Scooter to Jeff. Are these ready?
Is this ready?  Roll it to that station right there.
More coffee is on it's way, stand by.
Man: Headed into the stands, 24 gallons.
Mary O'Connor: Please, please, please. Start the pour.
Server: C'mon, c'mon bring it.
Mary O'Connor: .3, 2, 1, Serve the coffee,
go... Go, go, go, go,go, go. C'mon everybody move it,
move it, move it, fast, fast, fast. Let's go, let's go.
Dub: Let's taste the coffee. Man: Wow, that's great.
Howard Schultz: I think this is the largest coffee tasting that
we've ever had and perhaps anyone's had a coffee tasting
for 10,000 people, a fantastic new blend...
Server: It's good.
Mary O'Connor: We just served Thanksgiving Blend,
hot and perfect, in 3 minutes and 31 seconds.
Whoa, you took me there. That was great.

Cliff Burrows: So I can only imagine
whatever they're thinking it's going to be more than that. 
If they think it's going to be emotional,
it's going to be ten-fold.
If they think it's going to be energizing,
it is going to be 100-fold.   
Howard Schultz: The reason we're here in New Orleans,
and the reason we've made this investment
is because we've made this investment in you.
And all we're asking is to take all of this back,
share it with your partners, share it with your customers
and really, really exhibit the power of this Company.
And that is you.
I wanted to come to New Orleans on my own
to experience what has taken place post-Katrina.
And, you know, it's one of those things where you could be
a bystander and ignore it, but I think that's why we're here.
That is exactly why we're here.

Mary Jo Webster: And we'll be doing everything
from building a playground.
We'll be planting 350 trees.
And there's 31 houses that we're doing,
these residents will actually be able to move back into
their home after three years of trying to get back in there.
Babatunji Browne: I think it's awesome that we can
mobilize so many people and definitely in this time
of transformation in our company to take time out to stop
what we're doing, to come to New Orleans.
It's again about building us back up as a company
but helping New Orleans rebuild.
Martin Coles: One of the most impactful things to me
was having the privilege to go and help folks
in the community by painting a house.   
Joe Gary: When I came home,
the water around here was 10 feet deep. 
Everything I had was gone.
I had a family I knew I had to come home you know,
I don't wanna live no where else,
I was born and raised here, all I know is New Orleans.
Martin Coles: And the gratitude of a family,
they couldn't fix the house. 
 Joe Gary: I don't quit -- I'm not the type to give up,
I do everything I can, it was -- I don't know how
to explain it to you but it was unbelievable
when they called me,  now that I'm seeing it here. 
I don't know what to say.  
Without your help, I'd have a hard time.  
Martin Coles: I saw the mom walking away from the house
after the first hour, she had been shopping for food.
But she had been shopping for food for us,
for 28 people who were helping paint the house.
It wasn't for her family.
I'm thinking you have nothing and you're still giving.
It's an amazing vignette of how people
come together during desperate times.
And the dignity that exists in these moments.

Laurie Monroe: My number one priority is to make a difference
in somebody's life either in painting a house or room
and then to step back and say, I made a difference.
I noticed there was a woman sitting there
in a kind of walker seat thing.
And she was sitting down, and next to her was who I found out
to be her granddaughter and she's maybe 20.
And she has Cerebral Palsy, so she was in a wheelchair.
And I went over to her and introduced myself,
I said, "Hey, you know, I'm Laurie,
and she said, "Hey baby."
Alice Cousin: Oh beautifying the neighborhood baby.
Everything looking wonderful.  We stayed away
from here three months from Katrina.
But you see this is my family house.
My mother and my daddy house.
And they had two bus loads came in this morning.
So they been doing a wonderful job.
Laurie Monroe: I just felt like I wanted to make that
human connection and I stayed and got to know the family.
Alice Cousin: No, no, no. I couldn't have did it by myself.
Now I'm going to be frank with you, I couldn't of did it.
So whenever they finish and everything work out alright,
but when the get through and say, "Well, Miss Cousin,
you can move in, and then I'll be ready.
Laurie Monroe: I said, "Miss Alice how does the house look?"
And she said, "Baby, it's beautiful."
And so I said, "What color is it?"  She said,
"It's gray and burgundy."
And I said, Miss Alice, do you love it?"
She said, "I love it, I love it."   
Alice Cousin: Bye. Bye. 
Laurie Monroe: I think I did what I came to do.
So I'm glad about that.

Howard Schultz: The single most impactful moment
was the way in which our people embraced
the community service and what it meant to them.
Laurie Monroe: And it's almost Christmas time
and I know everybody is adopting these families,
you know, back home everybody adopts a family at the store.
We buy clothes and toys and stuff,
and so I'm going to propose to my partners
that we kind of adopt Miss Alice and her family.
Howard Schultz: You know, when you do things for others,
you forget sometimes what it does for yourself.
And the community service piece I think served the company
in ways that we probably didn't plan on.   
Laurie Monroe:  I didn't just come to a leadership conference
and, you know, learn about customers and partners
and new technology. I came and I met some friends.
Mary Jo Webster: I think in the time line of recovery
from New Orleans, the contribution that Starbucks
makes this week in New Orleans will be included
as one of the important steps.  
Chris Jeffries: Thank you thank you thank you.
You don't know how much your little bit means to us.
Vince Williams: I'm emotional, I really am,
because it's again -- it's great when you give back. Thank you.

Howard Schultz: I've seen the joy in the hearts and minds
of so many people and I've also seen
the tragedy of poverty, despair and also seen
the unbelievable  epidemic of HIV and AIDS.
Today is an historic day in which we're going to make
a unique announcement about
a multi-year partnership with Product RED.

Howard Schultz: Ladies and gentlemen, Bono. 
Bono: Over 4,000 African lives are lost every day
to preventable, treatable disease,
dying for lack of drugs you can buy in any drugstore.
Twelve million AIDS orphans in Africa,
18 million by the end of the decade.
A whole generation of active adults wiped out,
children bringing up children.
It's not a cause. It's an emergency.
We're going to do something about it at Starbucks.
Michelle Gass: Red is about Africa and it's about dealing
with an issue that a lot of people don't want to talk about
which is this epidemic of AIDS in Africa.   
And those are those same people who are creating the success of
Starbucks, who are growing some of the best coffee in the world.
And we also want our customers to know
that they are part of a difference that they make
millions of miles away in places like Africa or Latin America
or Indonesia -- that by buying a cup of Starbucks
that inside this cup there's a kid over there in Africa
who is having a future that they wouldn't have otherwise had.
We will use that scale for good and be a catalyst for change.
And we are committed to create a better future
for our communities, for our customers,
for our partners and for those farmers.
What our farmers and producers on the ground will talk about
is they'll talk about the Starbucks Effect.
We create the Starbucks Effect because we have scale.
And because we can help the farmers create
better quality coffee and there in turn get more money,
and there in turn build hospitals and schools
and have a future for their kids to go to school.
Howard Schultz: The power of this Company is you.
And we need to recognize, as leaders,
unlike any other time in our history,
that this is a seminal moment.
In a way, it's a test, a crucible,
a challenge of how we are going to respond.
So, please remember what you've experienced here.
Remember how you felt.
Remember the words that you wrote on the commitment wall.
And when you get back, please do not be a bystander.
I will do everything humanly possible to represent you
the way that I ask you to represent the Company.
Passionately, honestly with great sincerity and humility
and doing everything I humanly can
to exceed your expectations in making sure
that the future of the Company is as great as our past.
And my faith in that and my confidence in that
is because of the pride I have in being your partner.
Thank you very much. Thank you, thank you, thank you. 
Howard Schultz: There are many times
where I could feel myself crying if I let it go. I could cry.

Olga Fishman: We're just like: This is who we are.
This is what we do. This is real difference.
This is how much we help. This is amazing.
I am so grateful that Starbucks gave me an opporutnity
to be a Starbucks leader. Seriously, it's great.
I love Starbucks. I love what I do.
I love to make a difference. I love my partners.
I love everybody. I don't know. I'm just crazy. 
Howard Schultz: There's a word that I think of,
when I think of Starbucks, and it's love.
We love what we have built here.
We love the experience that we've created for our people.
Somehow along the way, the level of that feeling
got somewhat blurred by success.
That is one of the things that I think will be very apparent
in this week, about what it means to love something.
And then the responsibility that goes with that.