5 Mini SEO Tips to Help You Get an Edge on the Competition

Uploaded by SmartPassiveIncome on 14.01.2012

Hey, what's up everybody? It's Pat Flynn from SmartPassiveIncome.com and today I'm going
to share with you five quick mini SEO tips to help you gain an edge on your competition
on your quest to get to the top of Google.
Now you might be wondering, well, why are mini SEO tips so important when there's so
many bigger things to worry about when it comes to SEO? My answer is this: The thing
is your existing competition, the sites that are already ranking in the top 10 in Google,
they're already doing those big SEO things that we should all be doing already anyways,
and they're doing them really well. That's why they're ranking so high. They're already
having the key word in the URL of their pages, in the title of their pages, in the description.
They're already building quality backlinks to their site and writing unique helpful content,
for both Google and the users of their site. They have a sitemap in place and all these
other things that we should all know and should be doing already anyways. It's these small
things that can make the difference, because when it comes to SEO, you're actually not
competing against the search engines. Whom you're competing against is other websites
and all you have to do to outrank another website is just do a little bit better than
them. These mini SEO tips, these are things that not very many people think about or they
don't even take the time to do because they're so small, but together, they can really make
a big difference over time.
Now if you implement one or all these things, you know, your site's not going to make a
drastic change overnight. These things take time. SEO takes time. You should know that
if you've tried this already. But if you do this, you can get an edge on your competition
over time.
So, let's go ahead and get started with tip number one. The first tip is to make sure
you include images in your blog posts. Now I know a lot of people do this already, but
they don't do it properly in regards to search engine optimization. They'll add images to
make the posts look better, which they often do, and they'll add images to strengthen the
points that are made in the article, which is also good. But a lot of people don't know
that you can actually do some good SEO work with your images. The thing about images is
Google and other search engines, as smart as they are, they can't look at an image and
understand what it's about or what it's relevant too. There has to be some kind of behind the
scenes data or some metadata with that image for them to understand what it's about.
So, there's three things that you have to be concerned about. One is the file name,
two is the title of the image, and three is the alternate text of that image. The first
step is to actually find an image that is relevant to your content and then change the
file name to match a target keyword that you're targeting for that post. So as you can see
here, I have an image. It has a funky file name because I downloaded it from IStockPhoto.com
and I'm going to change the file name to match the keyword that I'm targeting in this particular
post, which is SEO Tips. I just change it to SEO Tips and that's the first step. The
second step is to upload it to your blog post with that file name. I'm going to select files
and find it here, open. Once it's done uploading, all you have to do is scroll down and change
the title to match the same exact keyword as you did in the file name. So, SEO Tips
for the file name and SEO Tips for the alternate text and then you're all set. Now Google can
understand what this particular image is about, which is beneficial because it shows that
your article or your blog post is more relevant to that particular topic, which will help
you in the search engine rankings. You can also get found by Google image search as well.
So I'm just going to make sure this is the right size and I'm going to insert it to the
post on the right hand side. And there you go. So now I'm going to preview this to show
you what it looks like and you'll see that when I scroll over or when I hover my mouse
cursor over the image, you'll see that alternate text pop up, or the title of that image pop
up just like that. There it is, SEO Tips. So as you can see, now there's some data behind
that image that Google can read in regards to this particular post and image. So that's
good. So that's step one. That's how you should approach images for your blog posts.
Now, quick thing. If you're adding multiple images to your blog post, I would only do
this on the first image. Any other images below, I would change the file name absolutely,
and also the title and alternate text, but match different keywords that are relevant
to the content, maybe secondary or tertiary keywords that are relevant to the content
in that space that you're going to insert that particular image. So I would only do
that once. You don't want to keyword stuff. You want to keep things natural. But again,
this is a great tip, a great mini SEO tip to help you with your images. So be sure to
do that.
The second tip is to decrease the number of words in your permalink or URL that's created
when you write a new blog post. The thing is, you don't need all those excessive words
in there, words that don't do anything for you SEO-wise. You can chop it down a little
bit and make it more targeted for your specific keyword by increasing the keyword density
of the overall URL.
If you don't know what that means exactly, here's an example. As you can see, the title
of this post is Five Mini SEO Tips to Help You Get an Edge Over Your Competition and
what WordPress usually does is it just creates the exact match URL. Five Mini SEO Tips to
Help You Get an Edge Over Your Competition. That's a little excessive. You don't need
all those different words in there. So what I'm going to do is I'm going to make this
a little bit better for SEO, I'm just going to call it Five Mini SEO Tips, and that's
it. Or it could be something like just Five SEO Tips or just SEO Tips, whatever you want.
But as you can see, I got rid of a lot of the garbage in there for the URL. It's still
going to be okay in the title, and of course, the title should be compelling and magnetic
and attention grabbing and it's probably going to include a lot of words, but you don't need
all those words in the URL. Just target your URL a little bit better and you'll be that
much better off. So I'm just going to call it Five Mini SEO Tips and click OK. And then
when I publish it, that's what the URL is going to be. And also, as a side benefit,
it's just easier to memorize. That's the second tip.
Tip number three is to create a Google+ page for your website, you can do this by going
to Google.com/+/Business, and you can get set up fairly easily. The reason this is important
is because this is Google's social media platform and the more involved you can get with Google's
social platform, the better off you're going to be because a lot of search is being driven
by social these days. I've heard of a lot of websites who've seen really good stuff
happen as a result of just creating a Google+. It's still early in the game so you can get
ahead of your competition if you get in pretty fast. So, I would create a page as soon as
possible. It's not that difficult to do. I'm going to show you my page for Smart Passive
Income and I'm going to show you really quick. I'm not going to go into the ins and outs
of a Google+ page but I'm going to show you really quick where you can add your website
so you can get a link back to your site as well. I'm pretty sure it's a nofollow link
but again, it's coming from Google so it is relevant and nofollow links are just as important
as follow links coming back to your site. So this is kind of the stream for the Smart
Passive Income Google+ page. To really quickly edit it, you can go to your profile here,
which is a circle with a person inside. Then you can click on edit profile here on the
right-hand side, and then you can see down here, under the about section, there's a spot
for your website. That's where you can change this link and have it point back to your blog
or your niche site or whatever. And that's good. Of course, I would put an introduction
and try to make this a real social page and try to connect with people, if possible. I
mean, it can only help you. Then whenever you come out with a new post, you can include
a link here on your stream and write about it and talk about it and try to share it and
get +1s for it and it can only do good for your website. So again, this is another quick
SEO tip that will help you. You don't need to spend so much time on it, unless you want
to, but it just takes a little bit of extra time to potentially make a lot of things happen
for your website. So that's tip number three, creating a Google+ page for your site.
Tip number four is to create a YouTube channel for your specific website. Even if it's a
little niche site, I would still do this. the reason this is important is not only because
videos, if you embed them on your posts and they're relevant to the content, that's really
helpful for SEO and showing authority for a specific keyword that you're targeting,
but also the channel itself. You can create links that point back to your site. remember
YouTube is owned by Google so we're just kind of showing more relevance here, integrating
ourselves more with Google to build our authority for the specific keywords that we're targeting.
The way you add links is, even if you're not a partner, you can do this. You have your
channel set up. You can add graphics and change the colors if you want but the links come
into play here. So on the right hand side, you can see the About area. What I'm going
to do is click on this edit button and it will open up these editors. I can change the
information here. I can actually integrate Google+ and Twitter and Facebook, which I
would do. Also here, down below, this is where you add the links. So you can add the title
of the link, like Smart Passive Income, or whatever target keyword that you're targeting,
and then the URL. It’s that simple. Click add and be sure to click on apply at the top
and now when I scroll down, you should see that link added right there. It’s that easy.
Again, that's going to be very powerful for showing relevance for those specific keywords.
So that's a great quick and easy tip and again, I would try and create videos for your specific
site and embed those videos into your blog posts. Try to match the keywords and the tags
and make the description relevant. Include a link in the description back to that blog
post or your home page and it'll be all good. It can only help. That's actually been a really
powerful strategy that I've been using on my own niche sites.
The fifth and final tip has to do with affiliate links, so if you have affiliate links on your
site or on your blog or niche site or whatever, this tip is going to be relevant to you. Now
the idea is to make sure that your affiliate links, or links to CPA offers or anything
like that, are nofollow links. They have a nofollow attribute connected to them. What
that basically means is, it tells Google when they're crawling through your page to basically
just ignore that particular link and just not count it at all in the overall algorithm
and scheme that's going on on your site. Now this is kind of hard to explain and I'm going
to use an analogy that I just came up with. I don't know if it's the best analogy, but
it kind of makes sense. If you think of your blog like a juice box and inside is your SEO
juice or the authority that you have for whatever keywords you're trying to rank for and just
your page in general. Now every time you put a link on your page, it's like poking a hole
in your juice box and, as a result, some of that SEO juice gets leaked out. Now sometimes
that's okay if those holes are poked by links that are relevant to the content on your page.
So it's good to link out to sites that are relevant to the content on your page. But
when you link out to a site that is like an affiliate link or a sales page or a CPA offer
or something like that, Google sees those types of sites as being more low quality and
not really that relevant to anything. They kind of discount them. So as a result, if
you don't put the nofollow attribute to them, it's like poking a big hole in your juice
box and a lot of that SEO juice and authority that your site has is going to get leaked
out and you're going to have less of it as a result. So the idea is to make sure that
your affiliate links have the nofollow attribute.
Now there's a few different ways you can add the nofollow tag to your affiliate links.
The first way is through basic HTML. I'm not even going to show you that because there
are some more automated ways that you could do this. The first way is through a plug-in
called Tiny MCE Advanced and I'll show you this plug-in really quick. Here it is down
below here. Tiny MCE Advanced and what this does is it adds a couple more features and
plug-ins to your WYSIWYG editor and also some other things in the back end of your site.
Some things are helpful, some things I don't even touch. But the whole purpose of this
plug-in as far as the nofollow link is concerned, is that you can insert a link like you normally
would using this popup here like you normally would in WordPress but now this has this advanced
tab. That's what comes with this particular plug-in. you can click on this advanced tab
and then once you have your affiliate link in there or whatever link you want to put
the nofollow tag to, you go down to relationship page to target and in that drop down menu,
it says nofollow there at the bottom. I'm going to click on that and hit update. Now
when I preview this, I'm going to preview this, then go into the source code, and show
you that it actually is a nofollow link. I'll show you what that looks like in HTML. So
there's the affiliate link right there. I'm just going to right click, view page source,
and this looks pretty crazy but I'm just going to click command F and then type in Market
Samurai and, as you can see right there, it says REL=“nofollow”. That means that this
particular affiliate link is a nofollow link. So that's one way to do it.
going back here to the post, another way that I like to do it is I like to put most of my
affiliate links through a plug-in called Pretty Link for a couple of reasons. One, it makes
the link look a lot better, so if I open this link up now, you'll see it says MarketSamurai.com/C/PatFlynn.
That one doesn't look too bad but a lot of times, especially links that come from Amazon,
there's a bunch of letters and numbers and it gets all crazy. But what I like to do here
is actually I like to put that crazy link into a plug-in called Pretty Link and I'm
going to do that here for you right now. So you can download the plug-in called Pretty
Link. You can just use the Lite version for what you need to do. what you do with this
plug-in is it actually makes your links look a lot better and also, at the same time, it
keeps track of those links which is nice as well. So I'm going to put the target URL,
which is this Market Samurai affiliate link here, and then I can create my own Pretty
Link. So I can call it whatever I want, SmartPassiveIncome.com/, I'm just going to call it MS1 for now. I like
to create Pretty Links for even the same affiliate link across different pages. That way I can
track which page is performing better than the others. I can give it a title or description
if I want. That's just for my own purposes, but I'm just going to hit create really quickly.
There you go. It shows the title of the page there and also the link that you would use,
which would redirect people through that affiliate link and again, it makes that link all nice
and pretty and it has your URL on it. Now the point of this for the purposes of the
nofollow attribute is if you go to the options menu here, and then you open up link options,
you can actually make sure that all links add the nofollow attribute by default. So
any new links that you create automatically have that nofollow link. And also, actually,
I would change this to a permanent 301 redirect as well. Update the options. Now I'm going
to go back to the admin and I'm just going to copy that Pretty Link. And now I don't
even have to do anything. All of my affiliate links that are done through Pretty Links are
going to have that nofollow attribute. So it's pretty much done automatically for me.
So that's another benefit and reason why I like to use Pretty Links.
So I'm going to go back here to the post, I’m going to change that link to the Pretty
Link, and so that means I don't even need to deal with this advanced tab anymore, even
though it is nofollow. It doesn't matter if it's there twice. So I'm going to hit update
and then publish or save draft, update, or whatever and you're all good. So that's a
nofollow link and that will happen across the whole entire board if you use Pretty Link.
So that's it. Those are the five mini SEO tips that I have for you today. Hopefully
they were helpful, not too hard to implement, and I recommend that you do them so you can
at least give yourself the best chance to rank better than your competitors. So good
luck. Thank you so much for paying attention. If you haven't subscribed to the channel already,
please do and awesome. Good luck. Thank you and I'll talk to you in the next video.