Executive Suite 12/16/2012: Cox Communications, Blooming Blossoms

NO CARRIERRINGRINGCONNECT 38400
COX COMMUNICATION HAS
LONG BEEN THE CABLE TV
PROVIDER IN RHODE ISLAND AND
THE AREA'S INVESTMENTS HAVE
GIVEN THE STATE THE FASTEST
INTERNET CONNECTION IN THE
COUNTRY.
IT HAS GOTTEN MORE
COMPETITIVE IN RECENT YEARS
WITH THE ARRIVAL OF VERIZON
WHILE COX IS MAKING ITS OWN
MOVE, THE VO INTRODUCTION OF
A HOME SECURITY SYSTEM.
THIS WE CAN ON THE FIRST
HALF OF EXECUTIVE SUITE, NEW
ENGLAND GENERAL MANAGER FOR
COX COMMUNICATIONS, JOHN
WOLFE.
THEN PROVIDENCE MAYOR ANGEL
TAVERAS WANTS SHOPPERS TO
BUY LOCAL THIS HOLIDAY
SEASON AT ONE OF THE MANY
SMALL SHOPS IN NEIGHBORHOODS
LIKE THE SQUARE.
ACROSS THE EAST SIDE ON HOPE
STREET.
BLOOMING BLOSSOMS IS HED
HEAING TO THE 25th YEAR
SELLING PLOWERS.
WHAT IS THE FLORIST RECIPE
FOR SMALL BUSINESS SURVEYAL,
WE'LL ASK THE OWNER, PAM
HARGRAVES.
WELCOME TO EXECUTIVE SUITE.
I AM TED NESI.
PAM HARGRAVES WILL JO JOIN
ME IN THE SECOND HALF OF THE
SHOW BUT NOW I AM JONEED BY
JOHN WOLFE FOR NEW ENG
LISTEN AND OHIO, CLEVELAND,
FOR COX COMMUNICATIONS, BUT
FIRST, DY NOT KNOW UNTIL
TODAY, THE LITTLE COX, I
DON'T KNOW IF CAN HE CAN GET
A CLOSE UP ON THIS GUY, WE
ALWAYS SEE ADVERTISING HAS A
NAME AND THERE IS A
CHRISTMAS ORNAMENT THIS YEAR
TO SELL PRIT THE 50th
ANNIVERSARY COX
COMMUNICATIONS WHICH IS
FOUNDED DOWN IN ATLANTA, I
BLEEB.
THE COMPANY IS BASED IN
ATLANTA.
IT IS ACTUALLY FOUNDED IN
OHIO BY THE FORMER GOVERNOR
OF OHIO, GOVERNOR JAMES
COX.
NOW THE COMPANY, YOU CAN SEE
THIS GUY RIGHT HERE, A NICE
PLUSH TOY.
MAB YOU WILL FIND THAT UPPER
THE TREE THIS YEAR IF YOU
ARE REALLY GOOD TELEVISION
SUBSCRIBER.
SO YOU CAN PICK HIM UP AT A
COX SOLUTION STORE
THROUGHOUT RHODE ISLAND.
THERE YOU GO.
HOW MUCH.
GREAT QUESTION.
EXACTLY.
SELLING THEM DOOR-TO-DOOR.
THAT IS ALL RIGHT.
LET ME ASK YOU FIRST.
HOW DID YOU END UP WITH THE
CLEVELAND MARKET ATTACHED TO
RHODE ISLAND AND SUCH A
ROBUST PRESENCE.
THAT IS A GOOD QUESTION.
WHAT MAKES IT YOU A HOOK.
WE COME MEET IN RHODE
ISLAND, WE COMPETE WITH
VERIZON.
IN CONNECTICUT, WE COMPETE
WITH AT&T AND OUR OPERATION
IN OHIO COMPETES WITH AT&T
AS WELL.
YOU HAVE IN OHIO A
RELATIVELY SMALL OPERATION
THAT NEEDS TO HAVE LARGER
SCALE AND MORE RESOURCES TO
BE ABLE TO STAY EFFECTIVE IN
THE CLEVELAND SUBURBS SO WE
MERGED IT WIN THE NORTHEAST
REGION NOW.
ONE OF THE THINGS THAT
PEOPLE MIGHT NOT REALIZE, I
WAS A TECH REPORTER BEFORE
ID THAT JOB.
I REMEMBER WE WOULD DO RHODE
ISLAND VERY WELL IN THE
SCORES OF WHO HAS FAST
INTERNET SPEEDS IN THE U.S.
I WOULD ASK ANALYST INCOME
YOU HAVE COX THERE THEY
INVESTED A HUGE AMOUNT AND
YOU HAVE VERIZON AS WELL.
COX HAS DONE A LOT IN THE
STATE, FLIGHT WE HAVE.
WE HAVE INVESTED $700 HUP
MILLION IN THE BROADBAND.
ONE OF THE GREAT THINGS, IT
IS THE MOST BROADBAND READY
STATE IN THE COUNTRY.
ABOUT 99% OF THE HOMES AND
BUSINESS HAVE ONE, IN MANY
CASE, BROADBAND PROVIDERS
AVAILABLE TO THEM.
WE THINK AT THIS TIME IS
ASSET THE STATE CAN LEVERAGE
AS IT TRIES TO ATTRACT
BUSINESSES.
WE ARE QUICKLY TON THE
INFORMATION SUPERHIGHWAY.
WE ARE THERE.
I WAS READING THE OTHER
DAY, THE HOT TOP K NOW THIS
IS IDEA OF CORD CUTTING.
AM SKEPTICAL BECAUSE AS LONG
AS THE NFL IS NOT ON APPLE
TR, YOU THERE IS TALK ABOUT
YOUNG PEOPLE PUT OFF BY HIGH
COST.
THEY WILL GO WITH APPLE TV
AND PLAYSTATION.
DO YOU SEE ANY EVIDENCE OF
THAT BEING AN ACTUAL TREND
INDO YOU HAVE PLANS TO SORT
OF WORK WITH IT?
WELL, IT TAKES A COUPLE
OF DIFFERENT FORMS.
IT HAS BEEN GOING ON FOR
YEARS.
MY DAUGHTERS ARE 20 AND 23
AND THEY WILL NEVER HAVE A
WIRE LINE PHONE.
THEY WILL HAVE A CELL
PHONE.
WHAT WE ARE SEEING NOW IS
SOME FOLKS WITH VIDEO
BEGINNING TO CONSIDER
WHETHER OR NOT THEY WANT TO
STAY CONNECTED TO A CORDED
PROVIDER OR WANT SOMETHING
PORTABLE MILLION WHAT WE
KNOW AS COMPETITOR.
PORTABILITY IS IMPORTANT.
OUR JOB IS TO FIGURE OW HO
GET CUSTOMERS THE
INDIVIDUALYO THEY WANT TO
SEE, WHEN THEY WANT IT, ON
THE DEVICES THAT THEY WANT
IT ON.
SO OUR COX TV CONNECT
PRODUCT TAKES THE NETWORKS
AND MOVES THEM OVER TO
IPAD OR SMART DEVICE LIKE
THAT IF YOU ARE IN THE HOME,
YOU DON'T NEED TO BE
CONNECTED TO A CORD.
YOU COULD BE SITTING OUTSIDE
IN THE BACKYARD WATCHING UP
TO 80 OR 90 DIFFERENT
NETWORKS USING THE APP.
THINK THAT IS WHAT ARE GOING
SEE DOWN THE ROAD.
ONE THING WE KNOW ABOUT CORD
CUTTING, IF YOU ARE GOING TO
BEGIN WATCHING VIDEO
WIRELESSLY, YOU NEED A HIGH
SPEED BROADBAND SERVICE TO
DO THAT WITH.
THAT IS WHAT WE COME IN AS
WELL.
PEOPLE MAY DECIDE THEY WANT
TO FIND A DIFFERENT WAY TO
GET VIDEO.
THEY WILL NEED A REALLY,
REALLY RELIABLE FAST AND NER
INTERNET CONNECTION TO GET.
THAT IS WHAT WE PROVIDE.
IF YOU LOSE SEASON WITH OB
THE VIDEO SIDE RETURN WITH
CAN BEEF UP THE INTERNET
SIDE.
RIGHT.
WHAT YOU ARE SEEING IS A
CONVERGE TO THE DIFFERENT
SERVICES SO NOT TOO FAR DOWN
THE ROAD WHERE YOU ARE ABLE
TO HAVE A DEVICE LIKE AN
IPAD AND GET VIDEO SERVICES
FROM US, INTERNET SERVICES
OVER THE TOP VIDEO PROVIDERS
ON ONE SORT OF INTEGRATED
INTERFACE.
DO YOU THINK WE'LL GET TO
THE POINT WHERE YOU CAN
WATCH BACK YOUR VR, THE
PERHAPS YOU DEDVRED ON THE
IPAD.
I THINK WE CAN GET THERE
AT SOME POINT.
THAT REQUIRES CONNECTION
BETWEEN THE STORAGE IN THE
RECEIVER AND THE iPAD BUT
I CAN SEE US GETTING THERE
QUICKLY.
THE DIRECTION WE ARE
GOING.
RHODE ISLAND HAS A
STAGNANT POPULATION.
HOW DOES THAT IMPACT THE
ABILITY TO GROW HERE
OBVIOUSLY WITH F WE'RE NOT
HAVING A HUGE NUMBER.
DO YOU HAVE TO TAKE OTHER
APPROACH OR THOSE WHO WILL
SIGN UP.
WELL, A COUPLE OF
CHALLENGES RIGHT.
WWE HAVE A STAGNANT
ECONOMY.
WE ARE ONE OF THE ONLY
STATES IN THE COUNTRY TO
LOSE POPULATION FROM 2010 TO
2011 AND WE HAVE THE MOST
COMPETITIVE TELECOM
MACHINECATIONS MARKET IN THE
COUNTRY.
NOT A LOT OF PEOPLE REALIZE
THIS BUT COMMISSION EVERY
YEAR RANKS THE STATES IN
TERMS OF COMPETITIVE MARKET
FOR THE PAST FIVE OR SIX
YEARS.
RHODE ISLAND HAS BEEN AT THE
TOP.
WE HAVE DONE A GREAT JOB OF
WINNING TELEPHONE SHARE AND
VERIZON HAS COME IN.
THEIR EARNING SHARE US
FROM.
THE END RESULT IS GOOD FOR
CONSUMERS.
TO ANSWER THE QUESTIONS
ABOUT HOW WE GROW.
HATES GOT TO BE LOOKING A
THET BRD BAND NETWORK WE
HAVE MADE.
OUR BET IS DOWN IN RHODE
ISLAND.
WE COVERED THE ENTIRE STATE
AND WE HAVE TOKING IF GUR
OUT HOW CAN WE OUTS THE
NETWORK TO SELL OTHER
SERVICES TO CUSTOMERS.
THAT IS ARE WE'RE HEADED.
SEEMS LIKE A SIGN OF
CONFIDENCE IN YOUR COMPANY
YOU ARE WILLING TO EASILY
NAM THE COMPETITOR.
THEY NEVER MENTIONED THERE
COULD BE ANY OTHER COMPANY
OUT THERE THAT PROVIDES
THEIR SERVICES BUT YOU GUYS
BRING IT UP.
THAT HAS BEEN QUITE A FIERCE
COMPETITION AND IT HAS.
IT HAS.
IT HAS.
WE WANT TO THE PHONE
BUSINESS A DECADE AGO.
I THINK OUR MARKET SHARE AND
VERIZON IS SIMILAR NOW IN
TERMS OF THE TELEPHONE
BUSINESS.
VERIZON BACK IN 200-2007
WENT TO VIDEO BUSINESS AS WE
KNEW THEY WOULD.
TODAY BOTH COMPANIES SELL
PACKAGES OF VOICE VIDEO AND
DATA WITH THREE PRODUCT
DATA.
COMPETITION HAS MADE AS YOU
BETTER COMPANY.
THAT IS WHERE WE DON'T SHY
AWAY FROM IT AT ALL.
IT IS GREAT FOR CUSTOMER
BECAUSE THEY GET MORE
OPTIONS, BETTER PRICE, MORE
INNOVATION.
IT IS GOOD FOR US.
IT MAKES US BE BETTER DAVE.
WE'RE GETTING UP ON BREAK.
I HAVE WITH ONE QUESTION
BEFORE WE GO.
YOU MENTIONED LANDLINES.
WHAT IS THE SITUATION RIGHT
NOW WITH LAND LINES, IT IS
REALLY NO ONE SIGNING UP NEW
AT THAT END AND SLOWLY USING
CUSTOMERS AT THE OTHER
SIDE.
THE LAND LINE BUSINESS IS
HEALTHY.
THE CHALLENGE IS AS THE
YOUNGER GENERATION.
THE KIDS CAN IN COLLEGE IN
THE EARLY 2Os THEY BEGIN
TO MOVE OUT OF THE WORK
FORCE AND SET UP THEIR OWN
HOMES WHAT ARE THEY GOING DO
FOR TELEPHONE.
[WE HAVE TO FIGURE OUT THAT
SHIFTING DYNAMIC.
THE LAND LINE BUSINESS
ITSELF LOSES A LITTLE BIT OF
SHARE EACH YEAR.
VERIZON SAYS THE SAME THING
SO DOES AT&T IN CONNECTICUT
BUT IT IS HEALTHY.
A WAY, A PITCH YOU CAN
MAKE AS THEY GET TO THEIR
3Os AND HAVE A HOUSE, A
SINGLE FAMILY HOME OF THEIR
OWN.
WE WERE TALKING ABOUT THIS
WITH THE NEXT GUEST.
AS THOSE FAMILIES BEGIN TO
HAVE KIDS THEY WILL START
REALIZING THE RELIABILITY OF
A 911 CONNECTION INTO THE
HOME.
INTERESTING.
A WE'LL TALK MORE ABOUT
ACTUALLY SECURITY IN THE
SECOND SEGMENT HERE AND TALK
ABOUT THE NEW HOME SECURITY
PROJECT THAT COX PRODUCT.
STICK WITH US ON EXECUTIVE
SUITE.
WELCOME BACK TO EXECUTIVE
SWEET.
AM TED NESI JOINING ME IS
BLOOMING BLOSSOMS HEADING TO
THE 25th YEAR IN
PROVIDENCE BUT FOR NOW
JOINED BY JOHN WOLFE, SENIOR
VICE PRESIDENT IN NEW ENG
LISTEN AND OI.
GENERAL MANAGER FOR COX
COMMUNICATION.
I HAVE ONE MORE TELEVISION
QUESTION WHICH IS ANY
QUESTION FORCE THE EXECUTIVE
I HAVE ON.
ONE PERSON ASKED WOULD COX
THINK OF EXPERIMENTING WITH
A LA CARTE ANTICIPATION FOR
CABLE.
I RECOMMEND THAT IS A TOUGH
NUT TO CRACK.
MAB CUE EXPLAIN FOR
VIEWERS.
YEAH.
I AM CHALLENGE.
WE GET ASKED THAT QUESTION A
LOT.
YOU GIVE ME 200 CHANNELS.
I WATCH TEN OF THEM.
WHY CAN'T I PAY TO HESS.
THE PROBLEM IS THE ECONOMIC
MODEL THAT HAS BUILT THE
INDUSTRY IS BASED ON ALL
CUSTOMERS PAYING THE CABLE
COMPANY PAYING FEES.
IF YOU HAD A SITUATION WHERE
THE PEOPLE WANT TO WATCH PAY
FOR ESPN.
IT IS EXPENSIVE.
YEAH.
BECAUSE IT IS FORCED
PROGRAMMING AND SERVICES
LIKE C-SPAN, GREAT
PROGRAMMING AND VALUABLE
PUBLIC SERVICE.
THE ONLY PEOPLE WHO PAY FOR
THAT CHANNEL WATCH THAT
CHANNEL.
C-SPAN WOULDN'T HAVE THE
FUNDS TO SURVIVE SO YOU HAVE
ECONOMIC BUSINESS MOD THAT
RESULTED IN LITERALLY
HUNDREDS OF GREAT HIGH
QUALITY PROGRAMMING CHANNEL
THAT WOULD NEVER SURVIVE.
NOW WITH THAT SAID.
AS CABLE PROVIDERS WE CAN
MAKE IT WORK.
THE ISSUE IS, THE
PROGRAMMERS THAT IS NOW HOW
IT IS BUILT AND THE PROGRAM
NETWORKS THAT HAVE
RESTRICTED.
OF COURSE YOU KNOW, YOU GET
PROBABLY 100% OF CHANNEL 12
AND OUR AFAILS.
WHICH IS AVAILABLE OFF
THE AIR.
LET'S GO NEW PRODUCT.
I DIDN'T KNOW UNTIL I WAS
TALKING TO THE SPOKESWOMAN
ABOUT WHAT YOU ARE
LAUNCHING.
HOME SECURITY FROM COX.
YOU ASSOCIATE AT MIGHT.
THIS IS SOMETHING
DIFFERENT.
EXPLAIN TO ME.
WE HAVE THE MACHINE RIGHT
HERE THAT GUESS ALONG WITH
IT.
HOPEFULLY, IF I COULD
BACK UP.
THE PEOPLE ASSOCIATE THE
COMPANY WITH HELPING TO KEEP
YOU SAFE.
WE HAVE A GREAT SUITE OF
BROADBAND AND PRODUCTS IN
THE HOME THAT CAN MAKE SURE
THE WRONG KIND OF CONTENT
DON'T GET THE PARENTAL
CONTROL DEVICE AND THE
EXTENSION OF THAT THEORY AND
ALSO EXTENSION OF THE BRD
BAND NETWORK THAT WE PROVIDE
COX HOME SECURITIES TOP OF
THE LINE VERY ADVANCED HOME
SECURITY SYSTEM THAT GIVES
YOU NOT JUST SECURITY BUT
SMART HOME CAPABILITIES LIKE
UTILITY MONITORING AND
TURNING YOUR LIGHTS ON AND
OFF AND CARBON DIOXIDE
DETECTION THESE SORTS OF
THINGS.
IT IS NOT JUST THE ALARM
CODE YOU PUT ON THE WALL
WHEN WERE YOU LEAVING THE
HOUSE BUT THE WHOLE SUITE OF
THIS HIGH EFFICIENCY
TECHNOLOGICAL IM PROMENTS OF
THE PEOPLE.
IT RUNS OVER THE BRD BAND
NET WORK AND SHOULD YOU LOSE
POWER FOR WHATEVER REASON.
HEYS A CELL PHONE BACK UPSO
GUESS TO THE CELLULAR
NETWORKS A BACKUP WHICH
GIVES REDUNDANCY FOR SAFETY
PURPOSES WHAT MAKES IT
UNIQUE IS THE INTERACTIVE
CAPABILITIES OF IT.
THE TOUCH PAD HERE WHICH YOU
CAN PUT IN ANY ROOM IN THE
HOUSE AND IT IS WIREst
AND YOU CAN ALSO USE THE
SMART PHONE ACCESS MANY OF
THE SAME FACTIONS HERE IF
YOU ARE COMING HOME FROM A
BUSINESS TRIP.
YOUR FRIGHT IS DELAYED AND
WANT TO MAKE SURE THERE IS
LATES ON WHEN YOU GET HOME
OR YOU WANT THE LIGHTS ON SO
PEOPLE THINK YOU ARE EM YOU
CAN DO THAT WITH THE SMART
PHONE.
A SMART PHONE IN A SMART
HOME.
EXACTLY.
HOW.
I CAN MAY G GIN.
HOW TO THE HOW TO TURN THE
LIGHTS AND STUFF.
TAKE IN THE SIDE OF THE
HOUSE AND REWIRING THINGS.
S WHAT THE BACK END SIDE TO
GETTING THIS WORK.
IT ISES NO COMPLICATED
BECAUSE IT IS A WIRELESS
PRODUCT.
IT RUNS OFF A WIRELESS
ROUTER IN THE HOUSE.
MOST OF THE HIGH SPEED
INTERNET CUSTOMERS TODAY
HAVE WIRELESS ROUTERS IN THE
HOME AND PUT A SECOND ONE
UNFOR THE COX HOME SECURITY
PRODUCT.
THEN IT CAN BE ADVANCED OR
AS SIMPLE AS YOU WANT IT TO
BE DEFENDING ON HOW MANY
CAMERAS YOU WANT AND MONITOR
DIFFERENT ROOMS THEY ARE
SIMPLE SETUPS OR SETUPS
ELABORATE DEPENDING ON
INDIVIDUAL NEEDS.
WE ARE GETTING CLOSE TO
BREAK SO CATCH SOMETHING.
SHOW US HOW IT WORK.
HOLD IT UP.
'S GET A SHOT OF IT WITHOUT
ANYTHING BREAKING.
THIS IS THE TOUCH SCREEN PAD
HERE.
OKAY.
LIKE A SMALL IPAD.
IT LOOKS LIKE A SMALL
IPAD.
YOU CAN HIT.
HAVE THE THERMOSTAT FUNCTION
THERE AND ROLE THE LIGHTS
HERE.
THERMOSTAT FOR EXAMPLE.
IT TAKES YOU.
YOU CAN USE IT TO MACK THE
HOUSE WARM OR COLD
DEFENDING.
YOU CAN MONITOR THE
DIFFERENT CAMERAS ON HERE.
THERE IS A CLOCK FUNCTION
OBVIOUSLY THE SECURITY IS
WHERE WOULD YOU MONITOR THE
ALARM AND THE CAMERAS AND
ONE OF THE NEAT THINGS ABOUT
THIS IS YOU ALSO CAN USE ITS
A AS A CALCULATOR AP PHOTOS
SO THIS CAN SIT ON THE
COFFEE TABLE OR THE END
TABLE WHERE YOU SPEND THE
TIME AND DOESN'T HAVE TO BE
SECURITY MONITOR BUT A
DIGITAL PICTURE FRAME YOU
DECIDE IT IS TIME TO BACK TO
CHECK THE SETTINGS FOR
SECURITY FOR ANY PURPOSE
WHAT SOEVER YOU CAN GET BACK
OUT OF THAT EASILY.
AVAILABLE NOW.
PEOPLE.
IT IS AVAILABLE NOW.
WE ROLLED IT OUT IN THE PAST
COUPLE OF WEEKS.
YOU WILL START HEARING A LOT
MORE ABOUT IT AS WEP UP
ADVERTISING.
YOU WILL BE HEARING A LOT
MORE ABOUT SEE CORE FOR OX.
THAT IS AL THE TIME WE HAVE
IN THE SEGMENT I WANT TO
THANK JOHN WOLFE FOR JOINING
ME HERE AND TALK ABOUT THE
FLORIST GETTING READY FOR
THE 25 9:00 YEAR IN
PROVIDENCE.
HOW BUSINESS SURVIVED IN A
TOUGH ECONOMY IN RECENT
YEARS.
STICK WITH US.
WELCOME BACK TO
EXECUTIVE SUITE.
I AM TED NESI JOINING ME NOW
IS PAM HARGRAVES, OWNER OF
BLOOMING BLOSSOMS WHO HELPED
ME OUT THE OTHER DAY WHEN I
WAS BIG FLOWERS.
AFTER TALKING TO HER, SHE
HAD INTERESTING STORY.
PAM, THANK FOUR BEG HERE.
THANKS FOR HAVING ME.
MENTIONED TO ME WHEN I
MENTIONED THE OTHER DAY,
THIS IS 2013 WIN THE
25th YEAR IN PUSS BESS
IN PROVIDENCE ON HOPE STREET
THE WHOLE TIME.
I STARTED OUT ON SAGE STREET
25 YEAR AGO DOWN AN ALLY
THAT WAS THE FIRST LOCATION
AND THE COLLEGE COMMUNITY
SUPPORTED ME WELL.
THEY DID.
IT WAS QUITE INTERESTING
THERE WAS TIMES OF THE YEAR
WHERE THERE WAS NOT ANY BUS
MESS.
COLLEGE STUDENTS LEAVE FOR
CHRISTMAS, THEY LEAVE IN
JANUARY, THEY ARE NOT IN
THERE IN THE SUMMER I
THOUGHT I WOULD TAKE IT TO A
NEW LEVEL AND EXPAND SO I
HAVE BEEN TURED OUT AND
OPENED A COUPLE OF OTHERS IN
DIFFERENT AREAS DOWNTOWN
PROVIDENCE AT THE ARCADE IN
HOPE STREET WHERE I AM NOW.
THAT IS WHERE YOU ARE
NOW.
DID YOU EXPECT TO BE IN
THE BUSINESS FOR 25 YEARS OR
MAYBE LONGER WHEN YOU
STARTED IT OUT?
SO DY.
I REALLY DID.
YOU HAD A PLAN.
I WAS PLAN.
I WAS VISION.
I ALWAYS WANTED TO OWN MY
OWN BUSINESS AND BE
ENTREPRENEUR THERE FOR THE
VISION IS HERE.
WHAT CAME FIRST THE LOVE FOR
PLOWERS OR DECISION TO BE
ENTREPRENEUR.
IT WAS ENTREPRENEUR FEELING
NOT THE FLOWERS.
IT WAS MO THE LOVE.
IT WAS THE LOVE FOR BEING MY
OWNS ABOUT AND TAKING CHARGE
AND BEING IN CONTROL.
HOW DID YOU DECIDE TO GO
IN.
COULD SEE THIS BEG A
TOUGH BUSINESS AND THE TIME
OF THE YEAR AND THE PEOPLE
HAVE FEELINGS ABOUT WHERE
THEY HAVE FLOWERS.
I BROUGHT IT ALL FOR A
FRIEND WHO ALREADY HAD
EXISTING BUSINESS AND SO
WHEN I TOOK OVER THAT
BUSINESS I JUST KNEW THAT IT
FELT COMFORTABLE.
I WAS FUN.
YOU GET TO SHOP DAILY.
YOU REALLY GET TO SEE THE
WORLD THROUGH PLOWERS.
SO THEY COME FROM AROUND THE
WORLD.
YOU GET TO BE, YOU KNOW, IN
THE INQUIRY OF WHAT GROWS IN
CERTAIN INDUSTRIES WHEN DOES
IT GROW NU AND IS IT GROWING
IN SOUTH AMERICA SO YOU GET
TO TRAVEL WITHIN THE
FLOWERS.
YOU GETTING A PRI
CULTURAL ON THE GROUND
THEN.
I ASKED YOU WHAT DO YOU
THINK THE SEC CRESS OF THE
SUCCESS.
SO MANY BUSINESSES COME AND
GO 25 YEARS IN THE CITY IS
PREALLOT I TIM HE IS PRIV.
YOU SAID TO ME CUSTOMERS DOM
MINE.
THE LOYALTY YOU HAVE.
I THINK THE CONSISTENCY OF
BEING CONSTANTLY IN THE
INTEGRITY AREA OF THE
BUSINESS.
YOU WERE GOING BUY SOMETHING
AND YOU MENTIONED TO ME YOU
HAVE LOWLIGHT.
I WILL NOT SELL YOU THE ITEM
I WILL SHARE WITH YOU.
I WILL ASK YOU WHAT IS IT
THAT YOU DO.
DO YOU TAKE CARE OF PLANTS
IN WELL, I THINK, REALLY
BEING TRI AND HON TO THE
CUSTOMER NOT JUST TRYING TO
MAKE A SALE.
I THINK THAT REALLY HAS
TAKEN ME TO THE 25 YEARS.
BRINGS PEOPLE BACK.
YOU ARE MAKING CHANGES
THOUGH.
ONE TIME MENTIONED TO ME.
YOU ARE ORDERING NEW SIGNS.
WOULD THINK AFTER BEING IN
ONE LOCATION FOR A LONG TIME
YOU WOULDN'T NEED ANY NEW
SEASONS.
I IT WILL YOU WHAT THE
THINKING WAS.
I DID ON-LINE CAMPAIGN.
I HAVE A WEB SITE THAT YOU
CAN SHOP ON ON-LINE.
WELL THAT HAS ALSO BROUGHT
DESTINATION CUSTOMERS, SO
THEY CANNOT FIND ME.
SO THEY ARE NOT FROM THE
COME-AND NOT FROM HOPE TREAT
AND COMING FROM OTHER AREAS,
CRANSTON DRIVING DOWN HOPE
STREET LOOKING FOR BLOOMING
BLOSSOMS I ASSUMED HOW COULD
YOU NOT FIND ME?
SO I DECIDED THAT YOU KNOW,
SOME SIGNAGE WOULD BE THE
NEXT STEP TO VISIBILITY AND
FOR CUSTOMERS TO JUST TAKE
US ON AND SEE US.
WHEN DO YOU EXPECT THOSE TO
GO UP? THIS WEEK.
THIS WE CAN.
THE PERFECT WEEK TO HAVE YOU
BE HERE.
WASES THAT FUNNY.
THERE COULD BE SOMETHING
ABOUT THE BUSINESS YOU
DIDN'T REALIZE UP NULL NOW!
NOW AND YOU FIND OUT AFTER
24 YEARS.
WE HAVE BLIND SPOTS AS MALL
BUSINESS OWNERS WE ARE IN
BLIND SPOTS AND GO WITH THE
FLE AND GET IN LINE LIKE
EVERYBODY ELSE.
IF YOU DON'T LACK AT THE
BLIND SPOTS IN THE BUSINESS
YOU CANNOT TRANS FORM TO
TAKE ACTION ON THE BLIND
SPOT.
THEY WOULD SAY I AM ON HOPE
STREET BUT YOU CANNOT FIND
YOU.
YOU KNOW 780 IS NOT GOOD
ENOUGH.
YOU DON'T SEE THE NUMBERS
AND EVERYTHING.
YOU HAVE EXPANDED AND
MENTIONED ONLINE ALREADY.
WHEN DID YOU DIE SIDE TO GO
ON-LINE AND HOW DO YOU IN
CORPORATE THAT.
IT COULD SEE THAT COULD BE
DIFFICULT IF YOU NEED TO
HAVE A NEW WAY OF SHIP
THINGS TO PEOPLE AP YOU HAVE
TO HAVE A WEB SYSTEM BE A
UPDATING IT.
WHEN DID YOU DECIDE TO GOYON
LINE AND HOW DO YOU MANAGE
THAT.
WELL, SO I THINK THAT A
COUPLE OF YEAR AGO I JUST
KNEW THAT MY PHONE WAS NOT
RINGING AS MUCH AND I WANTED
DELIVERY SERVICE TO TAKE UP
ANOTHER STEP INTO THE
BUSINESS THE ONLY WAY TO DO
THAT IS HAVE ACCESS TO
PEOPLE AROUND THE WON THE
COUNTRY AP THEY MAY WANT TO
A LOCAL CAMPAIGN MEANING I
DON'T SHIP FLOWERS ACROSS
THE COUNTRY MEANING IF YOU
ARE IN CALIFORNIA YOU NEED
TO SEND FLOWERS TO SOMEONE
IN RHODE ISLAND YOU CAN FIND
ME BY PUTTING IN RHODE
ISLAND FLORIST, DELIVERY,
FLOWERS THAT KIND OF A THING
THEN YOU COME UP, OF COURSE,
WITH THE APPROPRIATE WE CAN
SITE BE THE ORGANIC LANGUAGE
THAT YOU HAVE.
COME UP ON THAT AND THERE
BUT TO.
WHAT KIND OF COMPETITION DO
YOU FEEL FROM
1-800-FLOWERS.
HAS IT BEEN HARD TO COMPETE
WITH THOSE AS LOCAL
PROPRIETOR.
ANY SPECIFIC TRAGEDY THAT
THAT IS A GOOD QUESTION.
FOR THE 25 YEARS I HAVE BEEN
IN BUSINESS I NEVER USED A
WIRE SERVICE.
THAT IS HUGE.
MANY FLORISTS SURVIVE ON
WIRE SERVICE.
SO THAT WAS NOT SOMETHING
THAT I WAS INTERESTED IN.
I NEED TO CREATE MY OWN
DESIGNS AND MY OWN ART AND
WHEN YOU USE A WIRE SERVICE
YOU HAVE TO CREATE WHAT THEY
SAY TO CREATE.
THAT WAS NOT SOMETHING I WAS
INTERESTED IN.
I WANTED MY OWN ART TO
SHOW.
FOR ME TAKING AND WIRE
SERVICE COMPETITION PEOPLE
WANT INDIVIDUALITY THEY WANT
TO CALL UP TO SAY WHAT DO
YOU HAVE IN THE COOLER.
WHAT IS FRESH TODAY M WHAT
CAN WE HAVE THAT MY ANT
LOVES BLAH BLAH BLAH.
YOU KNOW WITH THIS HE
1-800-YOU DON'T GET THOSE
CHOICES.
WEDDINGS HAVE BEEN KEY TO
YOU.
ALL THROUGH THE YEAR YOU
HAVE PEOPLE.
WHAT WILLING R THE SPECIAL
SERVICES YOU TRY TO PROVIDE
FOR BRIDE.
THE SYSTEM YOU HAVE.
TALK ABOUT THAT.
THAT WAS WHAT WE HAVE AT
BLOOMING BLOSSOMS.
WHEN MY STAFF COMES TO WORK
THEY HAVE WHAT THEY DO
BUSINESS.
MAGGIE WILL DO DESIGNING.
THEY MAY DO THE CROWNS AND
THE MAIDS BOUQUETS AND
SOMEBODY ELSE MAY BE WEIGHT
ON THE CUSTOMERS.
IT IS A PARTNERSHOP AND A
TEAM THAT MY STAFF GETS TO
DO WHAT THEY DO BEST.
THEN THEY LIKE TO COME TO
WORK EVERY DAY.
IT WORKS WELL.
THE WEDDING INDUSTRY WE
HAVE-DREADS OF THOUSANDS OF
WEDDINGS WE ARE LOOK THE
BIGGEST WEDDING DESTINATION
PLACE AND SO FIVE YEARS AGO
I CAMPAIGNED ON PROCEEDING
WITH WEDDINGS AND THE WEB
SITE REALLY HAS PAID OFF.
HAVE YOU HAD ANY BRAID ZIL
LAS WHO ARE DIFFICULT OR DO
YOU TRY TO BE PATIENT.
YOU HAVE TO BE PATIENT WITH
EVERY BRIDE.
EVERY BRIDE HAS THEIR OWN
VISION AND STYLE.
YOU CAN'T PLEASE EVERYBODY
ALL THE TIME BUT THAT IS
WHAT WE STRIFE FOR
100 PERCENT.
YOU HAVE DEALT WITH.
WE HAD A ROUGH ECONOMY THE
LAST COUPLE OF YEARS.
HAVE YOU HAD TO FIND WAYS TO
FIND EXPENSIVE BOW GAS AREA
OF.
ABSOLUTELY.
SO THIS IS WHAT WE DO.
WE SAY TO THEM, YOU CAN GET
THE LOOK YOU WANT BUT YOU
DONE HAVE TO PEN THE MONEY
BECAUSE IT IS UP TO US TO
KNOW THE INDUSTRY, BUY THE
FLOWERS LOCALLY OR NOT
LOCALLY.
NOT ALWAYS LOCAL PLOWERS ARE
LEAST EXPENSIVE SO WE HAVE
TO DO OUR JOB AND OUR
HOMEWORK SO IF YOU CAME IN
AS A BRID VAUGHN EX AMOUNT
OF DOLLARS TO SPEND ITS UP
TO GIVE THAT YOU LOOK AND
THAT VISION FOR THAT AMOUNT
OF MONEY.
NOT TO SAY THAT IS NOT
ENOUGH MONEY.
IT ALWAYS IS.
WHAT TIME OF YEAR ARE THE
SALES THE BIGGEST.
RETAIL.
I WOULD SAY THAT I THINK
MOTHER'S DAYS THE BIGGEST
HOLIDAY.
YEAH.
I CAN SEE THAT.
NOW WE ONLY HAVE 30
SECONDS LEFT SO QUICKLY I
ASKED THE BUT SMALL
BUSINESSES AND IT IS TOUGH
TO DO BUSINESS IN PROVIDENCE
YOU FOUND FOB FOR YOURSELF
IT HAS NOT BEEN TOO HARD.
DON'T FIND IT TO BE TRULY
DIFFICULT.
SPEAK TO THAT.
IF YOU SAY IT IS HARD IT IS
HARD.
I NEVER ID SA IT IS HARD.
I LOVED TO COME TO WORK
EVERY DAY.
DO MY JOB.
I JUST REALLY ENJOY WHERE I
AM AT.
I AM PRESENT TO BUSINESS
CHANGING AND EVOLVING AND
TRANSFORMING AND THAT IS
WHAT I LOVE SO MUCH ABOUT
THE INDUSTRY AND THAT I GET
TO DO THAT SO IT HAS NEVER
BEEN HARD TO HAVE CHALLENGES
AND UPS AND DOWNS AND
COMPETITION AND YOU KNOW,
ALL OF THAT AND YOU KEEP
CLICKING ALONG.
YEAH.
YOU HAVE TO GO THERE.
JUST BEFORE WE GO.
WHAT KIND OF HOW WE'RES DO
WE HAVE HERE.
S WHAT THE POE QUAY WE HAVE
ORCHIDS AND SOME BEAUTIFUL
PEPPER PERRY AND JUST A
LITTLE BIT A HOLIDAY
SPIRIT.
VERY LOVELY.
HOPE PLY WE GET PLOWER MORE
OFTEN ON EXECUTIVE SUITE TO
GIVE YOU SOMETHING NICE TO
LACK AT.
THANKS FOR BEING WITH US
AGAIN ON EXECUTIVE SUITE.
THANK YOU.
THANK YOU AND JN ON THE
FIRST HALF.
STICK WITH US EVERY WEEK AND
EVERY WEEK AND CATCH IT
ON-LINE AT WPRI.COM.