Dr. Steve Salvatore talks about Zestra and arousal


Uploaded by zestra on 10.08.2011

Transcript:
Live from 42nd Street in New York City. You're watching PIX morning news.
Female Anchor: We're talking about health products designed to give a woman a little
boost especially in the bedroom. Sometimes you need it.
Male Anchor: Yeah, and it's interesting the disparity between the ones for men and the
one's for women. Doctor Steve is here with a special guest to explain more. Morning Doctor.
Steve: Good morning. In today's health care report, you've seen the glossy commercials
for male erectile dysfunction products, right. Couples taking a romantic bath outside looking
lovingly into each others eyes - they're in separate tubs but hey. A recent study suggests
that 72% of women want more satisfaction but where are the products for women. That's the
question. And why is Madison Avenue so reluctant to meet a woman's needs? With me now is Rachel
Braun Scherl. She's the president of a company called Zestra. They have a line of products
for women. So Rachel, what is the problem with Madison Avenue? I mean you have a product.
Did you meet resistance trying to get this product out there?
Rachel: Absolutely. The networks either have very strict guidelines about when they'll
run the ads or they won't accept them at all.
Steve: Well this is something that's shocking because we see the male ads all the time,
it seems like 24/7. I certainly can't notice any one specific time. But what about getting
the message out to women? Are you finding that women are receptive? Are women reluctant?
What's the feeling?
Live from 42nd Street in New York City. You're watching PIX Morning News.
Female Anchor: We're talking about health products designed to give a woman a little
boost, especially in the bedroom. Sometimes you need it.
Male Anchor: Yeah, and it's interesting the disparity between the ones for men and the
one's for women. Doctor Steve is here with a special guest to explain more. Morning Doctor.
Steve: Good morning. In today's health care report, you've seen the glossy commercials
for male erectile dysfunction products, right? Couples taking a romantic bath outside looking
lovingly into each others eyes -- they're in separate tubs but hey. A recent study suggests
that 72% of women want more satisfaction but where are the products for women? That's the
question.
And why is Madison Avenue so reluctant to meet a woman's needs? With me now is Rachel
Braun Scherl. She's the president of a company called Zestra. They have a line of products
for women. So Rachel, what is the problem with Madison Avenue? I mean you have a product.
Did you meet resistance trying to get this product out there?
Rachel: Absolutely. The networks either have very strict guidelines about when they'll
run the ads or they won't accept them at all.
Steve: Well, this is something that's shocking because we see the male ads all the time,
it seems like 24/7. I certainly can't notice any one specific time. But what about getting
the message out to women? Are you finding that women are receptive? Are women reluctant?
What's the feeling?
Rachel: Once women hear about it, whether it's from a news story or wherever it is,
if they're in their local Wal-Mart, they run. They tell us, they write us letters, they
tell us how the product has changed their sex life and it's really changed their whole
experience. So when they can find it they love it.
Steve: So the silent majority so to speak.
Rachel: Exactly.
Steve: So let's talk about your product. Let's talk about Zestra. What is it and how does
it work exactly?
Rachel: It's a patented blend of botanical oils and extracts so all the ingredients are
natural. It's topically applied to the woman's private parts. The way it really works is
it increases her sensitivity to touch so she feels things sooner, deeper, and more intensely
or longer.
Steve: The idea behind that of course gives a better sexual experience. So basically what
has been your reaction so far? What kind of feedback are you getting?
Rachel: From women?
Steve: From women, yeah.
Rachel: They say I'm smiling again, this changed my life, they can't believe that there's a
product that's natural, that's safe, that doesn't interact with any medications that
they're on, that they hadn't heard of. So they said why has this been a secret.
Steve: Now would you say women's sexuality is more complicated then men? Are men just
simple, straightforward? We just the blue pill, go, and we're good to go. I think women
are more complicated.
Rachel: Absolutely. They're more complicated physiologically as well as emotionally so
the old adage it's just in her head, it's not just in her head. Some of it might be
but for female sexual response there is a physiological component, there's an emotional
component. It has to do with the context that she's in so women are dramatically more complicated
so improving their sexual satisfaction is a much more complicated endeavor.
Steve: Right. And it's not something we should ignore because a happy and healthy sex life
is of course important for good health. So thank you so much for that information, Rachel.
Rachel: Thank you.
Steve: For more information about Zestra go to our website.